How to Hack the Brain

In this season finale, Ziba and Raphy hack your brain using sound to enhance your daily routine from AM  to PM. They discuss the latest fascinating research on how our minds react to different music and sound. They speak to Professor Costas Karageorghis, sports psychologist in the department of life sciences specializing in the effects of music in exercise and sport. To learn how we can improve the taste of our food by using our ears, they also speak to Professor Charles Spence, who heads up the Crossmodal Research group at the University of Oxford, and is the world’s leading expert in the crunchiness of crisps.How to Hack the Brain is brought to you by Cowry Consulting, part of the VCCP Group,  an award-winning, global, tech-enabled behavioural science consultancy.Learn More at www.cowryconsulting.com Follow Ziba Goddard on LinkedInFollow Raphy March on LinkedinFollow Charles Spence on LinkedinThis episode was produced by Frankie Taylor, Rowan Bishop and Richard Willan.If you want to create a chart-topping podcast for your business or brand? Contact [email protected] to make it happen.

Complaining can be a really unpleasant thing to do. Do it wrong, and you can really upset someone. So how can you air your grievances to get the outcome you want?In today's episode, Raphy and Ziba explore insights from behavioural science to hack the brain of your waiter so that you can voice your displeasure effectively. They speak to Robin Kowalski, a Centennial professor of psychology who has spent decades researching the science of complaining. As always, you'll hear an undercover experiment at a swanky London restaurant to test out the psychology in a real world setting.How to Hack the Brain is brought to you by Cowry Consulting, part of the VCCP Group,  an award-winning, global, tech-enabled behavioural science consultancy.Learn More at www.cowryconsulting.com Follow Ziba Goddard on LinkedInFollow Raphy March on LinkedinFollow Robin Kowalski on LinkedinThis episode was produced by Frankie Taylor, Rowan Bishop, Richard Willan and Sam Brown.If you want to create a chart-topping podcast for your business or brand? Contact [email protected] to make it happen.

Saving money is becoming increasingly hard. But spending is constantly on the rise. So how can we change our habits to have more money in the bank every month?In today's episode, Ziba and Raphy discover how retail environments are designed to part us from our hard earned money and talk about what psychology we can use to save more effectively. We take a deep dive into the world of consumer behaviour with Greg Davies, expert in applied behavioural finance and decision science, and Head of Behavioural Finance at Oxford Risk. We then listen in as Raphy sets two volunteers a challenge to shop for a Sunday lunch, one of them prepped with psychology and the other left to the mercy of subliminal messaging. How to Hack the Brain is brought to you by Cowry Consulting, part of the VCCP Group,  an award-winning, global, tech-enabled behavioural science consultancy.Learn More at www.cowryconsulting.com Follow Ziba Goddard on LinkedInFollow Raphy March on LinkedinFollow Greg Davies on LinkedinThis episode was produced by Frankie Taylor, Rowan Bishop and Richard Willan.If you want to create a chart-topping podcast for your business or brand? Contact [email protected] to make it happen.

Over half of workers feel they are underpaid. Worker satisfaction is at an ALL TIME LOW and majority of workers are quitting their jobs citing low pay as a reason. So how can we get the salary we deserve?In today's episode, Ziba and Raphy hack the brain of your boss to uncover the common pitfalls people fall into and give you the best behavioural hacks so that you can finally get ta pay rise!We speak to Carl Marr III, a senior manager at The Gap Partnership, to find out how the professionals prepare and go in for high stakes negotiations. Raphy makes amends by examining a previous disastrous pay rise negotiation and goes undercover with behavioural science for round two with her boss.How to Hack the Brain is brought to you by Cowry Consulting, part of the VCCP Group,  an award-winning, global, tech-enabled behavioural science consultancy.Learn More at www.cowryconsulting.com Follow Ziba Goddard on LinkedInFollow Raphy March on LinkedinFollow Carl Marr on LinkedinThis episode was produced by Frankie Taylor, Rowan Bishop and Richard Willan.If you want to create a chart-topping podcast for your business or brand? Contact [email protected] to make it happen.

Last year, 59% of Americans could remember less than 1 in 10 of the ads they’d watched in the past 24 hours. Globally, a staggering 89% of advertising efforts fade into obscurity, as if they never existed. So what makes a brand memorable? In today’s episode, Ziba and Raphy explore the nuances of brand awareness so that you have the power to make your brand have a big and lasting impact. They speak to branding guru Charles Vallance, Chairman & Founding Partner of VCCP and get the benefit of his decades long marketing experience. They also chat to Katie Hart, international speaker, trainer and researcher in the field of Neuromarketing to get her take on the latest research. Raphy then takes to the streets to test how successful some brands are at capturing and keeping the attention of the general public. Follow Ziba Goddard on LinkedInFollow Raphy March on LinkedinFollow Charles Vallance on TwitterFollow Katie Hart on LinkedIn How to Hack the Brain is brought to you by Cowry Consulting, part of the VCCP Group,  an award-winning, global, tech-enabled behavioural science consultancy. Learn More at www.cowryconsulting.com This episode was produced by Frankie Taylor, Rowan Bishop and Richard Willan.If you want to create a chart-topping podcast for your business or brand? Contact [email protected] to make it happen.

Very few people love a networking event. Especially when there's added pressure to come away with business leads for work or even just to make new friends. It can feel like a bad reflection on you. In today's episode, Ziba and Raphy hack the brain to discover what makes networking so stress-inducing, how to come across as more authentic and how you can transform your anxiety to a networking superpower. We get some real world examples of networking disasters and learnings from Jo Preston, Group Board Director at global communications agency Teamspirit and top hacks from Dr Amantha Imber, innovation psychologist, best-selling author, podcaster and founder of Australia's leading innovation consultancy Inventium. As always, we send Raphy undercover to a networking event in an outrageous outfit to put all our hacks to the test.Follow Ziba Goddard on LinkedInFollow Raphy March on LinkedinFollow Amantha Imber on Linkedin Follow Jo Preston in LinkedinHow to Hack the Brain is brought to you by Cowry Consulting, part of the VCCP Group,  an award-winning, global, tech-enabled behavioural science consultancy. Learn More at www.cowryconsulting.com This episode was produced by Frankie Taylor, Rowan Bishop and Richard Willan.If you want to create a chart-topping podcast for your business or brand? Contact [email protected] to make it happen.

There is an epidemic of bad gifting going on right now. Last Christmas, 72% of people believed they had received a gift that was ‘disappointing’ or ‘weird’. And nearly one in four said they’d received such a bad gift that it had actually led to an argument.In today's episode, Ziba and Raphy hack the brain of the 'the bad gift receiver' and unwrap the behavioural science behind giving the perfect present. They speak to Professor Julian Givi, whose research explores consumer behaviour decision making in the context of gift purchasing. Then, you'll hear Raphy go undercover to put our psychology to the test buy presenting a notoriously difficult gift-receiver her engagement present. Follow Ziba Goddard on LinkedInFollow Raphy March on LinkedinFollow Julian Givi on Linkedin How to Hack the Brain is brought to you by Cowry Consulting, part of the VCCP Group,  an award-winning, global, tech-enabled behavioural science consultancy. Learn More at www.cowryconsulting.com This episode was produced by Frankie Taylor, Rowan Bishop and Richard Willan.If you want to create a chart-topping podcast for your business or brand? Contact [email protected] to make it happen.

Over 337 million people are using dating apps worldwide. And that trend is growing year on year. So with so many people dishing out likes, why is it becoming harder and harder to get matches? In today’s episode, Ziba and Raphy delve into the science of online dating to discover what turns people off, how you can make your profile stand out and how to can maximise your matches to secure a date.You’ll hear a first hand account of the wild west of app based dating from Becky Govier and get the top insights from Michael Kaye: industry expert from one of the world’s biggest dating sites, OKCupid.  Then, we put behavioural science to the test by taking to the streets to ask the general public to swipe left or right on our optimised and un-optimised profiles.Follow Ziba Goddard on LinkedInFollow Raphy March on LinkedinFollow Michael Kaye on Linkedin How to Hack the Brain is brought to you by Cowry Consulting, part of the VCCP Group,  an award-winning, global, tech-enabled behavioural science consultancy. Learn More at www.cowryconsulting.com This episode was produced by Frankie Taylor, Rowan Bishop and Richard Willan.If you want to create a chart-topping podcast for your business or brand? Contact [email protected] to make it happen.

Join behavioural scientists and hosts Ziba Goddard and Raphy March for the show that explores the fun side and real-world implications of the insights from behavioural science. Investigating every day dilemmas, we talk to expert guests, explore the latest psychological research and carry out undercover experiments so that you can hack the brain and make smarter choices in life and business. If you want to create a chart-topping podcast for your business or brand? Contact [email protected] to make it happen.