Clara Sneed

This week on Hey Amarillo, I talk with author Clara Sneed about a wild chapter of Amarillo history that sounds almost too dramatic to be true. Clara wrote a book about a bitter feud between two Amarillo families in the early 1900s. What began with relationships and eventually spiraled into affairs, accusations, violence, and murder. Along the way, the story touches on questions of justice, the role of women at the time, and how a rapidly growing Panhandle town handled conflict when emotions — and reputations — were on the line. What makes the story even more compelling is that Clara isn't just a historian of the feud. She's actually related to one of the families involved, which adds another layer to how she discovered and told the story. It's a fascinating look at a dramatic piece of Amarillo's past — full of scandal, mystery, and the kind of family conflict that shaped local history.

This week on Hey Amarillo, I sit down with Sonja Clark, site leader at Bell Helicopter's Amarillo facility. Sonja oversees a large workforce responsible for developing and building some of the military's most critical frontline aircraft — work that requires precision, trust, and extraordinary leadership. We talk about what it means to carry that kind of responsibility, and how pride in the work translates into pride in community. Sonja shares the impact of Bell's history in Amarillo, the weight of leading at that scale, and the importance of the mission behind the machines. We also talk candidly about her journey as a woman in leadership — the barriers, the expectations, the quiet moments of doubt, and the intentional work of paving the way for others behind her. Sonja is thoughtful, grounded, and refreshingly honest about her own growth. It's a conversation about strength, humility, and the kind of leadership that shapes both an organization and a city. If you care about industry, community, and what it takes to lead well — this one's for you.

What happens to a place when its stories aren't told? This week on Hey Amarillo!, I sit down with local poet Seth Wieck, whose work captures the beauty, tension, and quiet power of life in the Texas Panhandle. Seth grew up on his family's farm in Umbarger — land his family worked for three generations. He shares what it meant to be shaped by that place and why he ultimately chose not to continue farming as the changing economics of agriculture reshaped life on the High Plains. For Seth, poetry isn't just art — it's preservation. It's a way to hold onto memory, to honor legacy, and to make sense of change. We talk about belonging, about the evolution of rural life, and about how words can keep a way of life alive long after it begins to shift. It's a thoughtful and deeply grounded conversation about land, identity, and the stories that define us.

What does it really take to deliver excellence — over and over again? This week on Hey Amarillo, I sit down with Don Rhode, a seasoned restaurant leader who has built his career around creating exceptional guest experiences. Don currently serves as General Manager at one of Amarillo's consistently top-rated fine dining establishments, Cask & Cork, as well as the newer breakfast and brunch favorite, OVR EZE. Before Amarillo, Don honed his craft in major food cities like Chicago and Austin — places where the bar is high and the standards are relentless. In this conversation, we talk about: • What consistency actually requires behind the scenes • His philosophy on leadership and team culture • How great service is built — not improvised • And, of course, the food What surprised me most? How applicable his leadership approach is far beyond restaurants. If you care about building strong teams, delivering excellence, or simply appreciate a great meal — you'll enjoy this one.

This week on Hey Amarillo, we're joined by Dr. Nick Gerlich — longtime marketing professor at West Texas A&M University, writer, and passionate chronicler of regional travel and Route 66. Nick shares his journey through academia, what it's like teaching marketing in a constantly evolving digital landscape, and how he works to keep students grounded in both fundamentals and emerging trends. We also hit the open road, talking Route 66 — its beginnings, heyday, decline, and the very real possibility of a rebirth as America's Mother Road. Smart, curious, and endlessly adventurous, Nick brings a genuine appreciation for this place and the stories that make it matter. From classrooms to highways, this conversation is all about learning, movement, and paying attention to the roads — literal and figurative — that shape us.

This week on Hey Amarillo, we sit down with Adrian Meander, a powerful example of what it looks like to grow where you're planted. Adrian is Amarillo through and through. He grew up here, chose to stay, raised his family here, and built a career rooted in service. He started at Amarillo National Bank as a bank teller and has worked his way up to Vice President—proof that steady work, integrity, and commitment still matter. Beyond his professional path, Adrian quietly invests his time and energy into our community, with a special focus on North Amarillo and reinvesting in a part of our community that deserves continued attention, opportunity, and care. Adrian isn't flashy. He doesn't seek the spotlight. He just shows up, does the work, and makes Amarillo better because of it.

This week on Hey Amarillo, we sit down with Dr. Gabe Hanson for a conversation that truly spans two worlds. Gabe is an emergency room physician — and he was also the guitarist for the super successful Texas country band, the Josh Abbott Band. We talk about what it's like to be part of a band just as it's really taking off, the decision to step away at the height of momentum, and the very real, very human experience of working on the front lines of emergency medicine. Gabe is funny, deeply honest, and refreshingly self-aware about both what he loves and what challenges him. His convictions are strong, his perspective is grounded, and this conversation moves easily between music, medicine, purpose, and what it means to choose a life that aligns with who you really are.

This episode, we're joined by Bethany Fields, a local pastel artist who truly sees beauty in everything around her. Bethany shares how creativity has been a constant thread throughout her life — from photography, to scrapbooking, to pastel painting — and how she has a unique gift for turning hobbies into meaningful work. Our conversation explores what it looks like to follow curiosity, trust your instincts, and allow creativity to evolve. Bethany is incredibly talented, soft-spoken, and kind, and this episode is a quiet reminder of the value of noticing beauty, making art for the joy of it, and letting passion guide your path.

This week on Hey Amarillo, I'm joined by America Adame, Executive Director of the Wesley Community Center in Amarillo's El Barrio neighborhood. The Wesley provides an incredible range of services that support families and strengthen community, and America stepped into leadership just over a year ago with clarity, confidence, and vision. In our conversation, she shares how she imagined the leader she wanted to become — and then took the steps to make that future real. America also speaks with remarkable courage about her own journey through a very difficult season of life, and how her two young daughters motivate her to model what female excellence, resilience, and leadership can look like. This is a conversation about vision, service, and choosing to lead with purpose — even when the path hasn't been easy.