IN THIS EPISODE:
In this episode our host, Denise Silber, is joined by Mark Chussil, Founder of Advanced Competitive Strategies Inc., and business wargaming expert. They discuss the worrisome fact that the vast majority of entrepreneurs still execute on untested strategies, only to discover that the market did not react as predicted. Mark then shares some of his most impactful experiences with companies across a range of industries who now identify major strategic blindspots through testing and simulation.
So how can testing your strategy add billions to your bottom line? And how can you find blindspots in your plan before your competitors do? Mark Chussil recommends that you combine humans and computers and make strategy your business’s super power. And he even invites you to try out his pricing tournament simulation game.
Listen and find out how.
GUEST BIO:
Mark Chussil is Founder of Advanced Competitive Strategies, Inc. A pioneer in business war gaming and computer-based strategy simulation, Mark has helped companies add billions to their bottom lines. He has written/co-written three books, chapters for others, and numerous articles for Harvard Business Review and other publications. His current work on strategy tournaments combines humans and computers to simulate strategy options when it helps most: before committing real money and real careers. His favorite story is when his simulations showed him how wrong he was. Mark has an MBA from Harvard and a BA from Yale.
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