How We Grew Jamie’s Whale Watching and Bear Tours

Join Adam Doolittle of Jamie's Whaling Station in Tofino, BC as he shares insights on a wide range of topics, from the tour business's digital marketing success to hiring/retaining key talent.

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In this episode, we chat with Adam Doolittle, General Manager of Jamie's Whaling Station in Tofino, BC, about growing and sustaining a tour and activity business over decades.

Key Takeaways:

• Making major changes during slow periods - Jamie's overhauled systems and processes during 2020 COVID shutdowns to operate more efficiently.
• Driving growth through tech stack upgrades - Switching to integrated FareHarbor platform with new website and booking engine boosted online bookings.
• Leveraging digital marketing and tracking ROI - Optimized Google/Bing ads to scale up traffic. Measuring returns gave confidence to increase ad spending.
• Hiring for passion over prior experience - Personality and company culture fit are top priorities. Relevant skills are preferred but can be taught.
• Maintaining innovation and momentum - Avoid complacency even after achieving success. Always be learning and evolving operations.
• Using AI as a marketing and ops booster - Experiment with AI to enhance productivity but don't rely on it solely. Refine AI outputs.

Ask Adam a question in our online FareHarbor Client Community.