Get Known: The Private Podcast

Dr Anna Colton is a leading clinical psychologist, author, podcaster, media consultant and This Morning regular. She's also been one of Pippa's 1-2-1 Accelerator clients. In this conversation PR expert Pippa Goulden and Dr Anna look at what it takes to build authority in your field - the messy bits, the wobbles and why saying yes before you're ready is the only way forward. What we discuss: Why sending the fucking email (even with zero expectations) opens doors you can't imagine How Dr Anna went from ambivalent NHS psychologist to regular This Morning expert via drama school The truth about building authority: it's incremental, it's uncomfortable, and it compounds Why being responsive beats being perfect every single time What actually happens when you stop treating PR as optional and bake it into your business strategy The wobbles successful people have (spoiler: they're constant) and why they keep going anyway Book a discovery call for the 1-2-1 Accelerator or find out more about it here and my DIY PR Membership here If it's easier for you to listen to these episodes from where you usually access your Podcasts, go ahead and listen via these links Apple Spotify

If you've ever wondered whether doing the work on your PR actually makes a difference to your business, this episode is your answer. Nicola Pye is The Leadership Coach and People Person who works with founders and senior leaders of purposeful businesses. After 20+ years at EY she set up on her own and has had a pretty incredible year, launching her own thought leadership initiative The Purpose Papers, hosting a VIP launch event, landing keynote speaking gigs, national press coverage and winning a small business award. In this conversation we talk about how getting really clear on your positioning and building "authentic authority" has transformed how her ideal clients find her - and how they arrive already knowing they want to work with her before they've even had a discovery call. Nicola did my 1-2-1 Accelerator programme for six months and is now part of my DIY PR membership We cover: Nicola's thought leadership work and how this has created so many opportunities for her business The VIP launch event that terrified her - and why it was one of the best things she's ever done How she landed a national press opportunity on day one of joining my DIY PR membership Why your existing network is your biggest PR asset The honest reality of a tough business year and why building foundations matters Book a discovery call for the 1-2-1 Accelerator or find out more about it here and my DIY PR Membership here If it's easier for you to listen to these episodes from where you usually access your Podcasts, go ahead and listen via these links Apple Spotify

PR expert Pippa Goulden sits down with the incredible Dr. Liz O'Riordan, whose journey from breast cancer surgeon to becoming a prominent advocate for cancer awareness and patient care. She discusses the challenges she faced after her diagnosis, the importance of finding purpose through adversity, and how she has leveraged her experiences to educate and empower others. The conversation also touches on the importance of strategic planning in PR, the value of knowing one's worth, and the ongoing journey of resilience and growth in the face of adversity. We cover: How life's unexpected turns can lead to meaningful new directions Why genuine connection forms the foundation of effective Thoughtful approaches to maintaining presence and relevance Practical wisdom on recognising and charging for your unique knowledge Building The reality of creating lasting impact through consistent effort  Navigating public visibility while protecting your wellbeing Using personal experience to create positive change Book a discovery call for the 1-2-1 Accelerator or find out more about it here and my DIY PR Membership here If it's easier for you to listen to these episodes from where you usually access your Podcasts, go ahead and listen via these links Apple Spotify

Your plan to turn everything you've learned into action This is it: the last of the five core episodes, and the one where everything comes together. Pippa pulls the key lesson from each of the previous four episodes into one clear plan, shows what actually changes in a business when this work is done properly (in several very different shapes), and gets honest about her own numbers, including the 40% revenue growth that came directly from finally sending one email she'd sat on for three and a half years. Then she gives you the exact five steps to take this week, no overthinking required, plus a heads up on exactly what's going to try and stop you from doing it. In this episode: The one key takeaway from each of the first four episodes, pulled together What changes in a business when this work compounds; discovery calls, content, pricing power Real examples across very different businesses: Priya, Carly, and a Daily Telegraph feature that led to national TV Pippa's own numbers: 40% revenue growth, hitting her target four months early, her best quarter ever Why you should start small, not with the biggest opportunity on your list The exact five-step plan to send your next pitch this week What to do when you don't know who to pitch to, or you're second-guessing whether it's good enough Ready to build this properly, with someone in your corner? Book a discovery call for the 1-2-1 Accelerator or find out more about it here and my DIY PR Membership here Want to hear it in their own words? Don't miss the bonus episodes with Liz, Anna and Nicola. If it's easier for you to listen to these episodes from where you usually access your Podcasts, go ahead and listen via these links Apple Spotify  

You know you could do that talk. You know you'd be brilliant on that podcast. And you've watched someone with less experience than you get the opportunity anyway. In this episode, Pippa gets honest about the real reason established founders sit on pitches for months, sometimes years - and it's not what you think. It's not about whether you're good enough. It's about who you think you have to be before you're allowed to put yourself forward. Pippa shares the speaking opportunity she sat on for three and a half years (and what actually happened when she finally sent the email), why gatekeepers need you more than you think, and real examples of what happens the moment founders like Nicola and Emma stop waiting for permission. In this episode: Why this was never a confidence problem and what it actually is The gatekeeper myth: why pitching yourself isn't asking for a favour Pippa's own three-and-a-half-year story What changed for Nicola and Emma the moment they stopped sitting on it Why confidence isn't the ticket in - it's what you get handed after Ready to stop sitting on it? Book a discovery call for her 1-2-1 Accelerator: https://calendly.com/theprset/discovery-call Find out more about the 1-2-1 Accelerator here Find out more about the DIY PR membership here If it's easier for you to listen to these episodes from where you usually access your Podcasts, go ahead and listen via these links Apple Spotify  

In this episode we’re getting practical - because knowing the framework is one thing, knowing what to actually do with it is another. You’ll learn: Why positioning is the thing most founders skip, and why even six and seven figure business owners find this hard How to build your strategic PR plan using two simple questions How to find the right opportunities for YOUR business, not just any opportunities What actually makes you PR-able Real examples of founders who got strategic and what happened to their businesses How to write a pitch that gets a yes, from someone who used to be on the receiving end of them If it's easier for you to listen to these episodes from where you usually access your Podcasts, go ahead and listen via these links Apple Spotify Find out more about my 1-2-1 Accelerator here Book a discovery call with me here Find out more about my DIY PR membership here

In this episode, Pippa introduces the framework that underpins everything to build authority in your business: the Get Known Authority Ecosystem. We cover: Why PR is about so much more than press coverage The three pillars: Internal Authority, External Authority and Amplification What each pillar includes and why all three need to work together What a real working authority ecosystem looks like The one thing most founders forget that makes everything else work harder This is the article on Authority over Visibility that I generated in Start-Ups as a strategic part of my PR plan mentioned in the episode: Have a read here If it's easier for you to listen to these episodes from where you usually access your Podcasts, go ahead and listen via these links Apple Spotify Find out more about my 1-2-1 Accelerator here Book a discovery call with me here Find out more about my DIY PR membership here

Most established founders think PR isn't for them. Or they've tried it, it didn't work, and they've moved on. This episode is going to change that. In this first episode, Pippa makes the case that you're probably already doing PR, you just haven't been shown how to recognise it, name it or make it work hard enough for you. We cover: What PR actually is, and why it's nothing like what most people think The PR activities you're probably already doing without realising Why amplification is the piece most founders forget and where the real opportunity is The authority gap - what your potential clients are looking for before they buy Why visibility alone isn't enough anymore and what to do instead If it's easier for you to listen to these episodes from where you usually access your Podcasts, go ahead and listen via these links Apple Spotify Find out more about my 1-2-1 Accelerator here Book a discovery call with me here Find out more about my DIY PR membership here

Get Known — The Private Podcast For ambitious founders who want to build authority, trust and credibility and scale their business with PR The private podcast for established, ambitious female founders who are done waiting. You know you're brilliant at what you do. You're ready. You just need someone to show you the way. Five episodes on using PR to build the authority that gets you known, trusted and chosen — using what you've already got. Plus three bonus interviews with founders who've done exactly that. If it's easier for you to listen to these episodes from where you usually access your Podcasts, go ahead and listen via these links Apple Spotify Find out more about my 1-2-1 Accelerator here Book a discovery call with me here Find out more about my DIY PR membership here