#78 Sophia Prater on AI for UX Strategy and The OOUX Process

💻 ✨Waiting list for the AI Academy: 6-week Bootcamp to Learn How to Master AI as a Designer, Doors open October 4th → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join the waitlist In this episode of the Future of UX podcast, we are joined by John Haggerty, founder and coach at The Product Insider, to explore the intersection of AI, product management, and design. John brings his wealth of experience in guiding early-stage companies from founder-led to market-led approaches, emphasizing innovation through lightweight processes. In this conversation, John delves into the complexities of AI product management, compares it to the ongoing process of parenting, and shares practical tips on leveraging AI in product design and management. Listeners will learn about different prompting techniques, the nuances of designing AI-powered products, and how to navigate the evolving landscape of generative AI. This episode is a must-listen for designers, product managers, and anyone interested in the future of AI and product development. 👉 0€ AI mini Training for Designers 👈 → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn 3 strategies to leverage gen AI as a designer in just 30 min⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 💌 Newsletter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Weekly UX insights and updates: UX Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Find Patricia on Socials 📸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram @ux.patricia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🎨 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin Patricia Reiners⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🐦 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter @ux_Patricia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📝 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠My UX Design Blog ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🎥 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube ⁠⁠⁠⁠

💻 ✨Waiting list for the AI Academy: 6-week Bootcamp to Learn How to Master AI as a Designer Doors are opening October 4th for the waiting list → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get notified when doors are opening again⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ In this episode of the Future of UX podcast, host Patricia Reiners explores how AI is revolutionizing user research. Discover the benefits and challenges of integrating AI into your UX research process, including tools for market analysis, user interviews, and data synthesis. Learn how AI can save you time, but also where it falls short. Patricia shares her personal experiences using AI in her own projects, and provides practical advice for leveraging AI without losing the human touch. Plus, get insights on tools to use (and avoid) to streamline your research. 👉 0€ AI mini Training for Designers 👈 → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn 3 strategies to leverage gen AI as a designer in just 30 min⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 💌 Newsletter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Weekly UX insights and updates: UX Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Find Patricia on Socials 📸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram @ux.patricia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🎨 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin Patricia Reiners⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🐦 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter @ux_Patricia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📝 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠My UX Design Blog ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🎥 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube ⁠⁠⁠⁠

Join us for a special live episode of The Future of UX podcast from the Hatch Conference in Berlin, featuring the insightful Emily Campbell, VP at HackerRank and founder of Shapes of AI. Back by popular demand, Emily dives deep into the evolving landscape of UX design in the age of artificial intelligence. In this episode, Emily shares key insights from her recent keynote, exploring the history and rapid evolution of AI from its early roots in cybernetics to today's machine learning models. We discuss the role of algorithms in shaping digital experiences, the ethical considerations designers must navigate, and how to balance user intent with AI-driven personalization. Key Learnings: The Evolution of AI in Design: Understanding AI's journey from the 1940s concept of cybernetics to the present and its implications for modern UX design. Designing with and for AI: Practical strategies for UX designers to harness AI tools to create more personalized, intuitive experiences while avoiding common pitfalls. Ethical AI and UX: Navigating the ethical challenges AI presents, from biases in algorithms to privacy concerns, and the importance of intentional design choices. Future of UX Roles: How the role of UX designers is evolving to include a more strategic, consultative approach, emphasizing deep user understanding and ethical considerations. Practical Applications: How designers can start experimenting with different AI tools, understand their strengths and weaknesses, and apply them to real-world design challenges. Emily provides actionable advice on leveraging AI in design while remaining user-focused and ethically grounded. Whether you're a seasoned designer or just beginning to explore the intersection of AI and UX, this episode is packed with valuable insights to help you stay ahead in the ever-changing landscape of digital design. 💻 ✨Waiting list for the AI Academy: 6-week Bootcamp to Learn How to Master AI as a Designer → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get notified when doors are opening again⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Resources mentioned: 〰️ Find Emily Camphell: LinkedIn 〰️ Books: How to speak machine form John Meada 〰️ UX Pattern library: Shapes of AI other resources 👉 0€ AI mini Training for Designers 👈 → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn 3 strategies to leverage gen AI as a designer in just 30 min⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 💌 Newsletter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Weekly UX insights and updates: UX Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Find Patricia on Socials 📸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram @ux.patricia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🎨 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin Patricia Reiners⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🐦 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter @ux_Patricia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📝 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠My UX Design Blog ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🎥 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube ⁠⁠⁠⁠

💻 ✨Waiting list for the AI Academy: 6-week Bootcamp to Learn How to Master AI as a Designer → ⁠⁠⁠⁠⁠⁠⁠⁠⁠Get notified when doors are opening again⁠⁠⁠⁠⁠⁠⁠⁠⁠ In this episode of the Future of UX podcast, we revisit the question: "Is UX still a future-proof career?" A year ago, we explored the initial waves of AI and emerging design tools, but today, the landscape has dramatically evolved. From AI-generated videos and sophisticated design tools like Uizard, to groundbreaking devices like the AI Pin and Rabbit R1, the possibilities for UX designers are expanding faster than ever. We discuss the rise of new roles such as AI Agent Designers and Data-Driven Experience Designers, the shift from task-based to intention-based interactions, and the future of designing without screens. Tune in to learn how these changes impact our field and how to stay ahead in this rapidly transforming industry. Key takeaways include embracing continuous learning, leveraging AI as a design partner, and preparing for a future where UX extends beyond traditional screens and devices. 🔑 Key Learnings: Rapid Advancements in AI Tools: Understanding how tools like Midjourney, Uizard, and Figma’s AI plugins have evolved and what it means for design workflows. Emerging UX Roles: Exploring new roles like AI Agent Designer, Data-Driven Experience Designer, and more as the field expands. Rethinking User Interaction: Moving from traditional app-based designs to intention-based, natural language, and gesture-driven experiences. The Future Without Screens: Preparing for innovations like brain-computer interfaces and their ethical implications in UX. Adaptation and Continuous Learning: The importance of staying current with new technologies and methodologies to remain competitive in the ever-evolving UX landscape. Resources mentioned: AI pizza commercial from April 2023 The stat now of AI generated video from Marques Browlee 👉 0€ AI mini Training for Designers 👈 → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn 3 strategies to leverage gen AI as a designer in just 30 min⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 💌 Newsletter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Weekly UX insights and updates: UX Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠ Find Patricia on Socials 📸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram @ux.patricia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🎨 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin Patricia Reiners⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🐦 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter @ux_Patricia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📝 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠My UX Design Blog ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🎥 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube ⁠⁠⁠⁠

In this episode of The Future of UX, I sit down with Marko, a leading design director at IBM iX, to explore the evolving landscape of design and UX in the age of AI. Marko shares his insights on the deep-rooted design heritage at IBM, the impact of AI on design processes, and the importance of continuous learning in a rapidly changing environment. The discussion touches on the challenges and opportunities presented by AI, how designers can stay relevant, and why consulting and business acumen are becoming crucial skills in the design world. Whether you're a seasoned designer or just starting out, this episode offers valuable perspectives on where the future of UX is heading and how to prepare for it. Key Insights: The long-standing design heritage at IBM and its modern applications. The role of AI in transforming design practices and the importance of understanding AI technologies. The necessity for designers to enhance their skills in business consulting and AI to remain relevant in the industry. How IBM is training its designers to work with and for AI, and the broader implications for the future of UX design. Marko's resources: IBM iX in DACH: www.ibmix.de IBM Design: www.ibm.com/design www.ibm.com/design/thinking www.ibm.com/design/ai ------ 💻 ✨Waiting list for the AI Academy: 6-week Bootcamp to Learn AI as a designer → ⁠⁠⁠⁠⁠⁠⁠⁠⁠Get notified when doors are opening again⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 0€ AI mini Training for Designers 👈 → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn 3 strategies to leverage gen AI as a designer in just 30 min⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 💌 Newsletter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Weekly UX insights and updates: UX Newsletter⁠⁠⁠⁠⁠⁠⁠⁠

In this episode of the "Future of UX" podcast, we dive into how AI is transforming UX design tools and what the future might hold. After a brief recap of the previous episode, where we discussed typical UX tools, the impact of AI, and some challenges, this episode focuses on the future of design tools in an AI-driven world. 🔑 Key discussions include: The Evolving Relationship Between Humans and AI: AI is not just another tool; it fundamentally changes how we interact with technology. It turns data into the raw material for learned behavior, making the design process more dynamic and less static. Practical Example - Record Player vs. Spotify: We explored how traditional, static interactions, like using a record player, differ from dynamic, AI-driven experiences like Spotify. The latter improves over time, learning from user behavior, which illustrates how future tools will evolve in response to user interaction. Designing for AI: The future of UX design will require more strategic thinking and less focus on static interfaces. Designers will need to understand and design for ongoing, evolving relationships between users and AI. 💻 ✨Waiting list for the AI Academy: 6-week Bootcamp to Learn AI as a designer → ⁠⁠⁠⁠⁠⁠⁠⁠Get notified when doors are opening again⁠⁠⁠⁠⁠⁠⁠⁠ 👉 0€ AI mini Training for Designers 👈 → ⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn 3 strategies to leverage gen AI as a designer in just 30 min⁠⁠⁠⁠⁠⁠⁠⁠⁠ 💌 Newsletter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Weekly UX insights and updates: UX Newsletter⁠⁠⁠⁠⁠⁠⁠⁠ Find Patricia on Socials 📸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram @ux.patricia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🎨 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin Patricia Reiners⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🐦 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter @ux_Patricia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📝 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠My UX Design Blog ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🎥 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube ⁠⁠⁠⁠ ⁠

💻 ✨Waiting list for the AI Academy: 6-week Bootcamp to Learn AI as a designer → ⁠⁠⁠⁠⁠⁠⁠Get notified when doors are opening again⁠⁠⁠⁠⁠⁠⁠ 👉 0€ AI mini Training for Designers 👈 → ⁠⁠⁠⁠⁠⁠⁠⁠Learn 3 strategies to leverage gen AI as a designer in just 30 min⁠⁠⁠⁠⁠⁠⁠⁠ 💌 Newsletter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Weekly UX insights and updates: UX Newsletter⁠⁠⁠⁠⁠⁠⁠⁠

💻 ✨Waiting list for the AI Academy: 6-week Bootcamp to learn AI as a designer → ⁠⁠⁠⁠⁠⁠⁠⁠Get notified when doors are opening again⁠⁠⁠⁠⁠⁠⁠⁠ 💌 Newsletter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Weekly UX insights and updates: UX Newsletter Resources from Sophia: 👉 ⁠Find out more about OOUX ⁠ 👉 OOUX GPT called Christine: ⁠Try it out here⁠ 👉 UIzard OOUX-review on Sophia's youtube channel: ⁠Watch it here ⁠⁠⁠⁠⁠⁠⁠⁠

✨ NEW Design Visioneers Community: AI for UX Reserach Live Masterclass✨ Early bird price → ⁠⁠⁠⁠⁠Doors are open⁠⁠⁠⁠ Resources: Watch the official "trailer" aka promo video 💻 ✨Waiting list for the AI Academy: 6-week Bootcamp to Learn AI as a designer → ⁠⁠⁠⁠⁠⁠⁠Get notified when doors are opening again⁠⁠⁠⁠⁠⁠⁠ 👉 0€ AI mini Training for Designers 👈 → ⁠⁠⁠⁠⁠⁠⁠⁠Learn 3 strategies to leverage gen AI as a designer in just 30 min⁠⁠⁠⁠⁠⁠⁠⁠ 💌 Newsletter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Weekly UX insights and updates: UX Newsletter⁠⁠⁠⁠⁠⁠⁠⁠

In this episode, we dive into the fascinating world of mental models and their crucial role in designing AI-driven products. Discover how understanding and integrating mental models can lead to user-centered AI applications that not only meet but exceed user expectations. Tune in to learn about the magic of personalized AI experiences, the evolution of user interactions, and the importance of user-centered design. Join us for an enlightening discussion that will reshape your perspective on technology and design! 💻 ✨Waiting list for the AI Academy: 6-week Bootcamp to Learn AI as a designer → ⁠⁠⁠⁠⁠⁠Get notified when doors are opening again⁠⁠⁠⁠⁠⁠ 👉 0€ AI mini Training for Designers 👈 → ⁠⁠⁠⁠⁠⁠⁠Learn 3 strategies to leverage gen AI as a designer in just 30 min⁠⁠⁠⁠⁠⁠⁠ ✨ NEW Design Visioneers Community: Prompting Masterclass Jul 24th✨ → ⁠⁠⁠Doors are open⁠⁠ 💌 Newsletter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Weekly UX insights and updates: UX Newsletter⁠⁠⁠⁠⁠⁠⁠⁠