Funnel Visionaries: Real talk on perfecting the customer journey

Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery.Hosted by the one and only Konrad Sanders, this podcast takes you through every stage of the customer funnel from TOFU to AFFU.In each episode, Konrad sits down with some of the brightest marketing minds to explore how to master the customer journey… and maybe crack a joke or two along the way.This week, Konrad chats with Alex Noble, Head of Digital at a leading UK bank, about why marketing should be treated as a growth-driving powerhouse, not just sales support.Why your brand is your biggest revenue lever (and how to use it like one)Foolproof ways to earn trust (and budget) from the C-suiteThe secret to B2B content that landsWhy your best leads come from listening, not shoutingWhy “going viral” might be killing your strategy, not saving itTune in for bold truths, sharp strategies, and fresh thinking to power up your marketing game.In this episode, you’ll discover:

Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery.Hosted by the one and only Konrad Sanders, this podcast takes you through every stage of the customer funnel, from TOFU to AFFU.This week, Konrad chats with Gareth Turner, founder of Big Black Door and ex Head of Marketing at Weetabix, about why strategy should always come before execution.In this episode you’ll discover:What “measure twice, cut once” really means for marketingWhy chasing tactics without strategy is a dangerous gameHow to build alignment between your plan and your outputsHow to retrofit better thinking into BAU marketingTune in for real insights, expert strategies, and tips to elevate your marketing game.

Welcome to Funnel Visionaries: Real talk on perfecting the customer journeyHosted by the one and only Konrad Sanders, this podcast dives into every stage of the customer funnel, from TOFU (top-funnel) to AFFU (after-funnel).This week, Konrad chats with Jente Hirts, Regional Marketing Manager at AirPlus International. This ep is a big one – as they delve into how to bridge linguistic and cultural gaps in B2B marketing. How to adapt messaging for multiple buyer personas. And align marketing and sales under a customer-obsessed approach.Obsessed? You will be. In this episode, you’ll discover:Why "speaking the customer’s language" is both literal and metaphoricalHow to align content and comms across diverse personasHow AirPlus uses ABM to personalise at scaleWhat a pizza shop taught Jente about ideal customer profilesTune in for real insights, expert strategies, and tips to elevate your marketing game.FIND OUT MORE ABOUT KONRAD SANDERSKonrad Sanders is the Founder & CEO of world-famous content strategy and copywriting agency, The Creative Copywriter. With over 50,000 followers across LinkedIn and Twitter (ahem, “X”), a LinkedIn ‘Top Content Marketing Voice’ badge, and dozens of talks, webinars, and podcast appearances under his belt, he is the definition of a thought leader in the content marketing space.Follow Konrad:LinkedIn: https://www.linkedin.com/in/konradsandersX: https://twitter.com/KonradSandersFIND OUT MORE ABOUT JENTE HIRTSJente Hirts is Regional Marketing Manager at AirPlus International, leading demand gen and brand strategy across seven European countries. With a focus on multilingual content, account-based marketing, and sales-marketing alignment, she’s reshaping what corporate payments marketing looks like.Follow Jente:LinkedIn: https://www.linkedin.com/in/jentehirts/

Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey. Hosted by the one and only Konrad Sanders, this podcast takes you through every stage of the customer funnel, from TOFU (top-funnel) to AFFU (after-funnel).In each episode, Konrad sits down with some of the brightest marketing minds to explore how to master the customer journey – and maybe crack a joke or two along the way.This week, Konrad chats with Dan Archer, Growth Consultant at Cactus, about how to ditch the myth of quick wins and build marketing strategies that truly resonate.In this episode, you’ll discover:Why the silver bullet mindset doesn’t work in B2BThe power of touchpoint marketingHow to define your unique “marketing fingerprint”The importance of understanding behavioural insights, not just job titlesWhat to measure (and what to ignore) to track real successTune in for real insights, expert strategies, and tips to up your marketing game.

Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery.Hosted by the one and only Konrad Sanders, this podcast takes you through every stage of the customer funnel, from TOFU (top-funnel) to AFFU (after-funnel).In each episode, Konrad sits down with some of the brightest marketing minds to explore how to master the customer journey – and maybe crack a joke or two along the way.This week, Konrad chats with Ryan Phillips, VP & Creative Director at Sunwing, about strategy, psychology, and humour in brand messaging – and how to blend them like a pro across every funnel stage.In this episode, you’ll discover:What “time-banding creative” really means (and why it works)How to outshine Nike-level brands in a market more jam-packed than a departures board in JulyWhether AI is your creative sidekick or saboteurWhy loyalty loops deserve way more love than acquisitions (hot take, we know)Tune in for real insights, expert strategies, and tips to prep your marketing for take-off.

Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery.This week, Konrad’s chatting with Liza Mischel, VP of Marketing at a major HR tech scale-up. They’re asking the question that sends a shiver down many a marketer’s spine: how much are we really driving sales? They’ll tackle how to track down your real attribution stats and how to make sure you’re actually helping close sales (not just delivering MQLs). In this episode, you’ll discover: Why your job doesn’t end when you hand over the MQLsWhat real attribution looks like (hint: not just first or last touch)Why AI shouldn’t be writing your sales emails (but should be helping you identify the best ones) How to build relationships between marketing and salesDon’t miss this one – Liza’s one of the sharpest voices in the game, and she’s changing the face of B2B tech marketing.

Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey — where marketing meets mastery.Hosted by the one and only Konrad Sanders, this podcast takes you through every stage of the customer funnel, from TOFU (top-funnel) to AFFU (after-funnel).In each episode, Konrad sits down with some of the brightest marketing minds to explore how to master the customer journey — and maybe crack a joke or two along the way.This week, Konrad chats with Melissa Catelli, Head of Content at AECOM, about how they’re using client insights to shape their successful AFFU content strategy – and why ‘thought leadership as a service’ is the future of B2B marketing.In this episode, you’ll discover:How to transform client listening into content goldWhy good content is all about value over volume (no shouting necessary) How to perfect cross-selling, upselling, and retention (even with a lean-but-keen marketing team)A peek behind the ‘hat ‘do more with less’ curtain within global organisationsHow AI has evolved into a stellar sparring partner for human-led thought leadershipTune in to get real insights, expert strategies, and insider tips that bewitch, beguile, and bowl over your audience… and most importantly, make them come back for more.

Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery.Hosted by Konrad Sanders, this podcast takes you through every stage of the customer journey, from TOFU all the way to AFFU.This week, Louise Hamer-Brown joins Konrad to reveal why the traditional funnel is outdated and how B2B brands should rethink marketing for long-term growth.In this episode, you’ll discover:Why the traditional funnel is deadHow the Pirate Funnel (AAARRR) aligns with customer growthWhy referral marketing is a goldmine for B2BHow Tesla, Airbnb & Dropbox built legendary referral programsHow retention, advocacy & customer lifetime value fuel real business successTune in for expert insights, real-world strategies, and a fresh approach to marketing that actually drives revenue.

Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery.Hosted by the one and only Konrad Sanders, this podcast takes you through every stage of the customer funnel, from TOFU (top-funnel) to AFFU (after-funnel).In each episode, Konrad sits down with some of the brightest marketing minds to explore how to master the customer journey – and maybe crack a joke or two along the way.This week, Konrad chats with Morgan Pierce about funnel marketing that actually works – and how to avoid the lazy, scattergun approach.In this episode, you’ll discover: ✅ What are the biggest marketing mistakes brands make✅ Why lazy marketing is killing your conversions ✅ The power of personalization in funnel marketing ✅ How to get your timing just right ✅ The secret to nurturing leads like a proTune in to find out how to create content that actually converts and drives real engagement, and elevate your marketing game.

Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery.Hosted by the one and only, Konrad Sanders, this podcast takes you through every stage of the customer funnel, from TOFU (top-funnel) to AFFU (after-funnel).This week, Konrad chats with Peter Markey, Chief Marketing Officer at Boots UK, to discover how one of the UK’s most iconic brands is evolving its marketing approach to put customers first. In this episode you'll discover:✅ The secret to balancing digital and in-store experiences✅ How personalisation is shaping the future of retail marketing✅ Why brand trust is the difference between sinking and swimming in today’s competitive landscape✅ The next bold moves for Boots UK’s customer engagement strategyTune in for real insights, expert strategies, and tips to elevate your marketing game.Who’s Konrad Sanders?Konrad Sanders is the Founder & CEO of world-famous content strategy and copywriting agency, The Creative Copywriter. With over 50,000 followers across LinkedIn and Twitter (ahem, “X”), a LinkedIn ‘Top Content Marketing Voice’ badge, and dozens of talks, webinars, and podcast appearances under his belt, he is the definition of a thought leader in the content marketing space.Follow Konrad Sanders on his socials:👉 LinkedIn: https://www.linkedin.com/in/konradsanders👉 X (Twitter): https://twitter.com/KonradSandersWho’s Peter Markey?Peter is the Chief Marketing Officer at Boots UK, at the helm of one of the most iconic British retail brands. With a career spanning over two decades, he’s held a whole host of senior marketing roles at major companies like TSB Bank, Aviva, The Post Office, and MORE TH>N, shaping the strategies of some of the UK’s best-known brands.Peppered with experience across financial services, retail, and insurance, Peter’s unique position gives him a wide-ranging perspective on both customer engagement and brand growth.Peter isn’t just a marketing leader himself – he’s passionate about inspiring innovation and leadership as he mentors the next generation of big-thinking marketers.Follow Peter Markey on LinkedIn:👉 LinkedIn: https://www.linkedin.com/in/petermarkey/