FREE Insights

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FREE Insights explores the intersection between all things brand, marketing and insurance. Join host Lorraine Jeckells, CEO of insurance creative agency FREE, for unfiltered conversations with a stellar line-up of insurance leaders and innovators. Expect thought-provoking discussion and fresh perspectives on the hot topics of the day. Building on the findings of our recent Re:generation Report, series one takes a deep dive into the insurance sector’s recruitment crisis.

Want to learn more about attracting the next generation? Download the FREE Insights Re:generation Report here...

https://freepartners.com/regeneration-report

9 Episodes

9: Series 1 Episode 9 – Gabriella Eltham gives a Gen Z take on insurance and why it’s a great career choice
8/19/2025
20:27
Gabriella Eltham is an Account Handler at Miller. Insurance is in her blood. Many of her family (including her dad, John, who we interviewed earlier in the series) fell into industry and never left. Now she’s following in their footsteps and on a mission to get more young people to join her. Gabriella talks grad schemes, internships and how insurance brands can get creative with social media to make the industry more attractive. The uni application process is still fresh in her memory too, so she has some great tips for insurance brands to smooth out the journey for candidates and get more of them through the door.
8: Series 1 Episode 8 – Fiona Temple discusses what Gen Z expects to see from their employer – “Hybrid working has to stay”
7/29/2025
12:51
Lorraine welcomes Fiona Temple on to the podcast this week. Fiona is People, Culture and Academy Director at the LMA. She has over 25 years of experience in human resources and gives a great take on what talent wants and how the insurance industry can be better at catering for them. From employer branding to job advertising to the sticky topic of hybrid-working, the conversation brings together loads of talent-tempting tips for insurance brands to jump on.
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7: Series 1 Episode 7 – Cate Furman gives her tips on attracting young people and keeping them with you long term – “Spend time with your younger talent.”
7/14/2025
25:28
It’s impossible not to be inspired by Cate Furman’s energy and enthusiasm. Currently Managing Partner at Hanover Search in New York, one of her top pieces of advice to senior management is they should spend more time with their young recruits. What better way to foster loyalty and champion the next generation of leaders? She wants talent to see how fascinating insurance can be, with opportunities to learn about anything that interests you, from how planes are built to what happens on a film set.
6: Series 1 Episode 6 – Peter van Aartrijk believes talent needs to see the innovation happening in the industry – “We’re on the leading edge with everyone else.”
6/17/2025
25:23
Peter Aartrijk, CEO of Aartrijk, shares his strategies for attracting new talent. Having enjoyed a fulfilling career in insurance for over four decades, Peter knows the industry has plenty to offer. He’s excited to see how Gen Z will reshape the sector and advocates for businesses to adopt values that resonate with the priorities of today’s young talent. To tackle misconceptions insurance is boring, Peter urges his fellow professionals to talk more about the dynamic, innovative aspects of their careers – from InsurTech to drones and beyond.
5: Series 1 Episode 5 – Jessica Marshall discusses why she works closely with HR to win the best talent – “Marketing and recruitment are one and the same.”
5/27/2025
17:33
Today’s guest is marketing and communications veteran Jessica Marshall. As CMO at CRC, Jessica knows recruitment and marketing are inextricably linked. She believes sharing great content is key to letting potential recruits see what they’re missing out on, from videos showcasing the incredible atmosphere at global events to the CRC podcast with its humorous take. Jessica is also passionate about educating students as soon as they start high school – if they know about insurance, they’ll choose insurance.
4: Series 1 Episode 4 – Liam Jeffery explains how insurance brands can get creative with their recruitment – “Micro internships, projects, hackathons, mentorships.”
5/6/2025
23:25
Lorraine’s guest today is Liam Jeffery, Founder and CEO of StudentVenture. Liam admits he wasn’t aware of the insurance industry during his studies. Now he’s on a mission to bring more young people into the talent pipeline and tackle the shortage of sector work experience among new graduates. He believes the industry has plenty to offer – we just need to get better at spreading the word.
3: Series 1 Episode 3 – Karen Bigwood sees great content as the way to attract the best talent – “We’re content rich.”
4/15/2025
19:28
Today we welcome Karen Bigwood to the podcast. Former Head of Brand and Marketing Lloyd’s and current CMO at McGill & Partners, Karen knows a thing or two about the sector’s reputational challenges. She believes purpose-driven communications and encouraging young professionals to share more about their careers online will help the industry reach a younger audience.
2: Series 1 Episode 2 – John Eltham believes there’s loads on offer in insurance for talent to stay long term – “Once people are in, they tend not to leave.”
3/24/2025
23:20
With over four decades of experience in insurance, John Eltham has witnessed the evolution of the industry first hand. Currently Chairman of Client & Market Development at Miller, John shares some of the company’s strategies for succession planning and talent retention. From Formula One to fine art, entertainment to engineering, their lively discussion highlights just how varied a career in insurance can be.
1: Series 1 Episode 1 - Olga Collins discusses enticing talent with unexpected insurance careers – "From the circus to the sky."
3/3/2025
10:46
In our very first episode, Lorraine meets Olga Collins, the visionary CEO of WBN. Having pioneered a diversity-focused training program, Olga shares proven strategies for retaining talent and discusses the importance of widening the recruitment net. She wants the world to know insurance is far from stuffy and there’s a long and fulfilling career to be found, no matter what your interests.

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9 Episodes

9: Series 1 Episode 9 – Gabriella Eltham gives a Gen Z take on insurance and why it’s a great career choice

8: Series 1 Episode 8 – Fiona Temple discusses what Gen Z expects to see from their employer – “Hybrid working has to stay”​

7: Series 1 Episode 7 – Cate Furman gives her tips on attracting young people and keeping them with you long term – “Spend time with your younger talent.”​

6: Series 1 Episode 6 – Peter van Aartrijk believes talent needs to see the innovation happening in the industry – “We’re on the leading edge with everyone else.”​

5: Series 1 Episode 5 – Jessica Marshall discusses why she works closely with HR to win the best talent – “Marketing and recruitment are one and the same.”

4: Series 1 Episode 4 – Liam Jeffery explains how insurance brands can get creative with their recruitment – “Micro internships, projects, hackathons, mentorships.”​

3: Series 1 Episode 3 – Karen Bigwood sees great content as the way to attract the best talent – “We’re content rich.”

2: Series 1 Episode 2 – John Eltham believes there’s loads on offer in insurance for talent to stay long term – “Once people are in, they tend not to leave.”​

1: Series 1 Episode 1 - Olga Collins discusses enticing talent with unexpected insurance careers – "From the circus to the sky."

8: Series 1 Episode 8 – Fiona Temple discusses what Gen Z expects to see from their employer – “Hybrid working has to stay”

7: Series 1 Episode 7 – Cate Furman gives her tips on attracting young people and keeping them with you long term – “Spend time with your younger talent.”

6: Series 1 Episode 6 – Peter van Aartrijk believes talent needs to see the innovation happening in the industry – “We’re on the leading edge with everyone else.”

4: Series 1 Episode 4 – Liam Jeffery explains how insurance brands can get creative with their recruitment – “Micro internships, projects, hackathons, mentorships.”

2: Series 1 Episode 2 – John Eltham believes there’s loads on offer in insurance for talent to stay long term – “Once people are in, they tend not to leave.”