Fitness Business Asia Podcast

Jack Thomas

Welcome to the Fitness Business Asia podcast, hosted by BASE founder and CEO Jack Thomas - a show with a strong and powerful mission to raise the standards of Asia’s fitness industry. If you’re an ambitious gym owner, fitness manager, investor in the wellness industry or a coach that wants to get into the business side of fitness, this weekly resource will help you raise your game.

309 Episodes

300. Industry Trends, Gen Z & Building A Badass Boutique in 2025!
3/23/2025
58:28
We welcome back Emma Barry for a very special episode—number 300—to talk about all things fitness in 2025! GUEST RESOURCES Emma Barry on LinkedIn Trouble Global THE FIT GUIDE Visit The Fit Guide The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time. Subscribe to The Fit Guide Newsletter The Fit Guide on LinkedIn SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
299. Gym Sales: 11 Common Mistakes (and how to fix them)
3/17/2025
15:54
Sales are the lifeblood of your fitness business. Through both personal experiences and evaluations at The Fit Guide, Jack has seen common sales mistakes that need fixing! Jack Thomas highlights common gym sales errors and tips to fix them so your business can survive and thrive, and you can help more people. THE FIT GUIDE The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram The Fit Guide Newsletter SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
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298. $4 million per year in a 4,500 square foot studio, with Mark Fisher of Business for Unicorns
3/9/2025
1:05:49
We welcome Mark Fisher, founder of hugely successful New York studio Mark Fisher Fitness and mentorship platform Business for Unicorns. Mark discusses bringing in $4m USD revenue in a 4,500 square foot studio, standing out amongst the crowd and building a story and brand so powerful you don’t need any PR out reach—the media are seeking you out! GUEST RESOURCES Mark Fisher on LinkedIn Business For Unicorns The Little Book Of Marketing Secrets THE FIT GUIDE Visit The Fit Guide The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time. Subscribe to The Fit Guide Newsletter The Fit Guide on LinkedIn SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
297. Trainers make terrible fitness managers and gym owners (unless they do this)
3/2/2025
17:22
The step from trainer to fitness manager is a tough one. The jump to gym owner is even harder. In this episode, host Jack Thomas explains how to navigate these stages of growth for success. THE FIT GUIDE The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram The Fit Guide Newsletter SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
296. Get in on the HYROX explosion in Asia, with Richard Cowley APAC Director
2/23/2025
49:25
We welcome Richard Cowley, APAC Events Director for HYROX, to discuss the growth of HYROX in Asia, stats on HYROX in the region, how to get the most from HYROX affiliation and new opportunities with ‘Performance Centers’ and personal training. GUEST RESOURCES Richard Cowley on LinkedIn HYROX HYROX365: Become an affiliate gym THE FIT GUIDE Visit The Fit Guide The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time. Subscribe to The Fit Guide Newsletter The Fit Guide on LinkedIn SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
295. A sale is NOT a sale until… (how to close)
2/16/2025
14:56
Sales are the lifeblood of your business, essential for survival and enable you to HELP more people become fitter, stronger and healthier. If you struggle to get sales over the finish line, this episode is for you. THE FIT GUIDE The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram The Fit Guide Newsletter SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
294. Get More Gym Sales & Revenue, with Cam Clayton of Sales Hero
2/9/2025
57:58
We welcome Cam Clayton, who is an expert in fitness sales and head of Sales Hero. We discuss mindset, getting more leads, how to talk to potential clients and much more! If you need more sales in your gym (and who doesn’t?!) this one is for you. GUEST RESOURCES Cam Clayton on LinkedIn Sales Hero THE FIT GUIDE Visit The Fit Guide The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time. Subscribe to The Fit Guide Newsletter The Fit Guide on LinkedIn SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
293. Ten tips for effective one-to-ones with coaches and fitness managers
2/2/2025
17:10
You cannot build a strong culture of success without effective one to one time with your team. Have every manager in your company listen to, and implement, these ten tips in their one to ones and appraisals with coaches, fitness managers and other gym staff. THE FIT GUIDE The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram The Fit Guide Newsletter SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
292. The biggest pricing mistakes gyms and trainers make (and how to avoid them)
1/26/2025
14:25
Get your pricing wrong, and your career in fitness will be an uphill battle. Get it right, and you have every chance of building a strong and fruitful career in the fitness industry. Whether you’re a trainer, a fitness manager or a gym owner, this episode will help get your pricing right. THE FIT GUIDE The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram The Fit Guide Newsletter SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
291. Ten tips for doing business in Asia (from a 20 year expat)
1/19/2025
16:43
Host Jack Thomas draws on 20 years of business experience in Asia to offer 10 essential tips to being successful in business (and life!) in the region. THE FIT GUIDE The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram The Fit Guide Newsletter SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram

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Fitness Business Asia Podcast

Jack Thomas

309 Episodes

300. Industry Trends, Gen Z & Building A Badass Boutique in 2025!

299. Gym Sales: 11 Common Mistakes (and how to fix them)

298. $4 million per year in a 4,500 square foot studio, with Mark Fisher of Business for Unicorns

297. Trainers make terrible fitness managers and gym owners (unless they do this)

296. Get in on the HYROX explosion in Asia, with Richard Cowley APAC Director

295. A sale is NOT a sale until… (how to close)

294. Get More Gym Sales & Revenue, with Cam Clayton of Sales Hero

293. Ten tips for effective one-to-ones with coaches and fitness managers

292. The biggest pricing mistakes gyms and trainers make (and how to avoid them)

291. Ten tips for doing business in Asia (from a 20 year expat)