Designer Spotlight ā Bree McKeen of Evelyn & Bobbie | EP 270
This week, Holly sits down with the brilliant Bree McKeen, founder and CEO of Evelyn & Bobbie ā the revolutionary lingerie brand changing how women think about bras. Bree's mission is simple yet radical: confidence starts with comfort. Her company has re- engineered the bra from the inside outāno wires, no digging, no compromises. Ā š„ HOT TIP: Make sssuuurrreee you are watching the video interview with real product demos on our YouTube Channel. Please consider subscribing if you haven't so far, so you can get all of this free fashion content delivered straight to you.Ā After years of discomfort and frustration with traditional underwire bras, Bree set out to designĀ something entirely new. With her background in finance and innovation in Silicon Valley, and aĀ deep understanding of design thinking from her time at Stanford, she developed patented EBCoreā¢ technology, a 3D support sling that replaces the wire entirely. The result? Bras that lift, separate, and smoothāwithout pain. "It turns out your body is perfect. It's bras that have been getting it wrong." ā Bree McKeen Ā The Aha Moment: Why Evelyn & Bobbie Was Born Bree's "aha" moment came after years of struggling with ill-fitting, uncomfortable bras that failed to deliver both comfort and shape. She realized women deserved more ā bras that feltĀ as good as they looked.Ā Armed with curiosity, creativity, and a design-thinking mindset, she went from a finance professional to a lingerie innovator, developing prototypes with her dad in their garage before moving to Portland ā home to performance apparel giants like Nike and Adidas ā to access cutting-edge materials and production methods. Her company is named after her grandmotherĀ Evelyn,Ā and great-auntĀ Bobbie, two women who inspired her to blend grace, strength, and ingenuity into everything she creates. Ā What Makes Evelyn & Bobbie Different Evelyn & Bobbie isn't just another lingerie line. Bree has createdĀ a modern replacement for the 1931 underwireāa patented sling system that supports from below, adapts to every curve, and delivers real lift and separation. Key Innovations: EB Coreā¢ Support SlingĀ ā Replaces underwire with a bonded, 3D support structure. Adaptive Fit SystemĀ ā Seven easy sizes that fit over 120 body shapes, adjusting to asymmetry and natural movement. Smoothing ConstructionĀ ā Seamless bonding eliminates bulges and lines under clothing. Inclusive SizingĀ ā From 28B to 52K, every woman can find her perfect fit. And yes ā they'reĀ gorgeous.Ā Bree's mission is to make women feel beautiful from every angle, with bras that areĀ as supportive as they are empowering. Ā The Bras and Undergarments You Need to Know Throughout the episode, Holly and Bree discuss the Evelyn & Bobbie bestsellers and what makes them truly transformative: The Defy Bra & TankĀ ā A wireless, smoothing, all-day support hero that feels like a second skin. The Beyond BraĀ ā A seamless, wire-free bra with full support and elegant lift. The Retro BikiniĀ ā The brand's bestselling brief, designed with invisible seams, four-way stretch, and breathable cotton gusset. The Slip ShortĀ ā The secret to smoothing under dresses without chafing or bulk. The Defy TankĀ ā Holly's personal favorite, featuring a built-in bra that shapes and lifts under everything from blazers to errands-ready looks. Each piece is designed to move with you, not against you ā and to make getting dressed an act of confidence, not compromise. Ā What's Next for Evelyn & Bobbie Bree offers a sneak peek into what's ahead: AĀ sports braĀ designed for high-performance support. AĀ "Busty" lineĀ for small-band, full-cup fits (coming next year). FutureĀ swimwearĀ featuring EB Coreā¢ technology for comfort, support, and sleek design ā without the bulk. AĀ maternity collectionĀ for modern mothers who deserve both style and functionality. Evelyn & Bobbie's design philosophy is "fewer, better things" ā investing in long-lasting, perfected styles rather than chasing trends. With more than 270 fit models and obsessive attention to detail, Bree and her team refuse to release anything until it's flawless. Ā Holly's Takeaway As Holly shares, the right bra is foundational to how we look and feel. Fashion and confidence startĀ underneath ā and when you invest in great fit, you invest in yourself. Evelyn & Bobbie make that easy with thoughtful design, real innovation, and products that deliver what women have been waiting for: comfort, lift, and beauty in one perfect package. Thank You, Bree! Follow Bree and her team atĀ EvelynAndBobbie.comĀ and on InstagramĀ @EvelynBobbie. Shop, learn, and discover the bra that will change your life ā and join theĀ Wire-Free for LifeĀ movement. Ā Wear This Not ThatĀ is hosted byĀ Holly Katz, your favorite personal stylist and the best fashion friend you never knew you needed. Listen ad-free wherever you get yourĀ podcasts, subscribe onĀ YouTube, and shop Holly's curated picks atĀ www.WearThisNotThat.shop.
