Estheticians in Business

You're Doing So Much Marketing, But Is It Actually Getting You Clients?You're posting on Instagram, sending emails, creating promotions, following up with clients, and trying to do ALL THE THINGS.But your books still aren't filling up. 🫠Here's the question: How much of what you're doing this week is actually helping you get clients?In this week's Monday Marketing episode of the Estheticians in Business Podcast, we're talking about why doing more marketing doesn't always mean getting more bookings and how to figure out what your business actually needs from you RIGHT NOW.Why trying to master every marketing strategy at once can hold you backHow to figure out which marketing activities are actually bringing in clientsWhat to focus on when you need new clients ASAPWhat to do when clients aren't returning or rebookingWhy being fully booked doesn't always mean you're making enough moneyHow to choose three weekly priorities that help grow your businessHere's your homework:Instead of asking, "What do I need to get done this week?" ask yourself:"What does my business need most from me this week?"Maybe it's getting in front of more local people. Maybe it's following up with past clients. Or maybe it's improving your average ticket through retail and pricing.Pick THREE things that will help you get clients, keep clients, or make more money.And do those before you spend two hours choosing fonts on Canva. 😂November 23rd at 12:30 PM CentralI'm hosting a FREE live masterclass to help solo estheticians understand what's keeping their books from filling up and what they can do about it.[REGISTER FOR THE FREE MASTERCLASS ]Inside the Estheticians in Business Membership, you'll get weekly business trainings, resources, and Ask Al, where you can ask me your specific business questions and get personalized support.[JOIN ESTHETICIANS IN BUSINESS ]

The Clients You're Missing Are Already at Another BusinessYour next five clients might already be spending money at a business RIGHT DOWN THE STREET. 👀And while you're trying to figure out what to post on Instagram, you could be missing opportunities to get clients through local business partnerships.In this episode of Estheticians in Business, we're talking about how solo estheticians can build relationships with other local businesses that lead to referrals, new clients, and actual BOOKINGS.I'm sharing how I used partnerships in my own esthetics business, including a massage therapist who became a consistent referral source, and how you can start doing the same.We're talking about:How to find local businesses that already serve your ideal clientsFive ways to collaborate without spending a fortuneHow to approach another business without making it awkward 😂Why partnerships need to benefit BOTH businessesHow to collect leads and turn collaborations into bookingsWhy following up is what makes these opportunities worthwhileBecause handing out business cards and hoping someone remembers you isn't much of a marketing strategy.Your homework: Find THREE local businesses whose customers would benefit from your services and start a conversation with ONE this week.Inside the Estheticians in Business Membership, I have an in-depth training on local business partnerships, including how to approach businesses, collaboration ideas, and how to turn those relationships into bookings.Join the EIB Membership ($87/month):JOIN THE MEMBERSHIPFREE LIVE TRAINING | November 23 at 12:30 PM CTThe 3 Things Keeping Your Esthetics Business From Being Fully BookedWe're breaking down what's keeping you from getting consistent clients and what to do about it.REGISTER FOR THE FREE TRAININGJoin our FREE Estheticians in Business Facebook Group:JOIN THE FACEBOOK GROUP

Stop Waiting for the Perfect Time to Grow Your Esthetics BusinessWhat are you waiting for?More clients? More followers? More confidence? The beginning of the year?Here's the thing. Waiting for everything to be perfect could be the very thing holding your business back.In this week's Monday Marketing episode, we're talking about why taking action NOW is so important for solo estheticians, even when you're scared, unsure, or don't have everything figured out.Why waiting can feel productive when it really isn'tWhat putting off decisions could be costing your businessWhy you don't need more followers or confidence to start putting yourself out thereHow small, consistent actions add up over timeWhy acting on your ideas is better than letting them sit in your Notes appHow to start growing your business with what you have RIGHT NOWHere's what I want you to remember:You don't have to do everything. You just have to do SOMETHING.Post the Reel. Reach out to that potential client. Learn something new. Take the next step.Because six months from now, you could be wishing you'd started today.Inside the Estheticians in Business Membership, we're helping solo estheticians learn how to get clients, keep them coming back, and make more money.With weekly trainings, business resources, and Ask Al, you'll have the guidance and support to start taking action.🤍 Join the Estheticians in Business Membership: Link <<<

You Made the Money. Now What?You had an $8K month. Maybe even a $10K month. HECK YEAH! 🎉But now what happens to that money?In this episode of Estheticians in Business, we're wrapping up our four-part money series by talking about what every solo esthetician needs to do AFTER making the money.Because making money and knowing how to manage it are two completely different skills.I'm sharing how I handled money in my own esthetics business, why my first $12K month taught me a pretty expensive lesson, and how to make sure your best months help you survive your slowest ones.We're talking about:Why the money in your business bank account isn't all yours to spendHow to separate money for expenses, taxes, retail inventory, and savingsWhy you need to intentionally pay yourselfHow to work backward from your income goals to figure out how many clients you actually needWhy I recommend building 3–6 months of business savingsHow to use your numbers to decide what your business needs nextYour homework: Look at your last full month in business. How much came in? How much went out? How much did you pay yourself? What did you save? And what's ONE thing you're going to do differently next month?Because I want you making money, keeping money, and actually ENJOYING the business you're working so hard to build.💰 Join the Estheticians in Business Membership ($87/month)We're taking everything we've learned about money and moving into our next training series, Zero to Profitable Retail, where we're working on retail sales, confidence, and consultations to help you make MORE money.JOIN THE EIB MEMBERSHIPJoin our FREE Estheticians in Business Facebook Group:JOIN THE FACEBOOK GROUP

Are you using ChatGPT to write your marketing emails? 👀AI can save you time, but could it also be making your emails sound like everybody else's?This week, we're having an EIB Takeover! 🎙️Email marketing strategist and Estheticians in Business partner Jen Goff is taking over Monday Marketing to talk about using AI in your beauty business, why your emails should actually sound like YOU, and how to get more bookings through email marketing.Why AI-generated emails can hurt the connection you're building with clientsHow to use AI without losing your personalityWhy email marketing is so important for solo estheticiansWhat makes clients actually open, read, and click your emailsHow to save HOURS writing emails every monthHow Jen's Email Vault helps beauty professionals send better emails consistentlyHere's the thing:Your clients booked with YOU. Your personality, your expertise, and the relationship you've built with them.And your emails should reflect that.Jen is a former beauty business owner, licensed cosmetologist, celebrity makeup artist, and email marketing strategist who helps beauty businesses turn their email lists into bookings and sales.She's also an official Estheticians in Business Partner! 🤍The Email Vault | $19/monthGet weekly done-for-you email templates written specifically for beauty, health, and wellness businesses. Customize them with your business details and send!Connect with Jen GoffWebsite: https://jennifergoffxo.com👉 JOIN THE EMAIL VAULT Special EIB Offer👉 [EIB OFFER LINK ]

Is This Actually Making You Money?Just because you're investing in your esthetician business doesn't mean you're making a GOOD investment. 👀In this week's episode of Estheticians in Business, we're continuing our four-part money series and talking about something every solo esthetician needs to consider before buying another machine, signing up for another certification, or adding another monthly expense.What's your return on investment (ROI)?I'm breaking down how to determine whether a business purchase actually makes financial sense, why following industry trends can get expensive FAST, and the questions you should be asking before spending thousands of dollars on something new.We're talking about:Why spending money on your business doesn't automatically make it a good investmentHow to calculate whether a new machine or service is worth the costWhy your current clients should influence your purchasing decisionsHow education, software, and client experience improvements can provide a returnThe one question to ask before your next business purchaseBecause just because everyone else is offering microneedling or buying the latest machine doesn't mean it's the right investment for YOUR business.Your homework: Before your next business purchase, ask yourself, "What do I actually expect to get back from this?"More revenue? Lower expenses? More time? More returning clients?If you can't answer that, maybe hold off on buying it. 😂Inside the Estheticians in Business Membership, we're working on understanding your numbers, making smarter financial decisions, getting more clients, and building a business that actually makes you money.Join the EIB Membership MEMBERSHIP LINKJoin our FREE Estheticians in Business Facebook Group:[FACEBOOK GROUP LINK]Want help making your business more profitable?

Your Best Clients Might Already Be Watching YouYou're posting on Instagram, sharing your services, and trying to get more clients. But what happens when nobody likes, comments, or books?That doesn't mean nobody is paying attention.Some of your potential clients have been following you for MONTHS. Some have visited you once and haven't returned. Others have asked about a service but never actually booked.And sometimes they're watching everything you post without interacting at all. 😂In this quick Monday Marketing episode, we're talking about why you shouldn't overlook the people who already know your business while you're trying to attract new clients.Why low engagement doesn't always mean your marketing isn't workingWhy some clients need to see your content repeatedly before bookingHow past clients and quiet followers could become your next appointmentsWhy you should keep showing up even when nobody is commentingHow to use your clients' questions to create content that connectsWhy following up with people who've already shown interest is so importantHere's your homework this week:Before you go looking for 100 new people, look at the people who already know your name.Pick five people who have previously shown interest in your business and start a conversation.Maybe it's someone who asked about microneedling, a past client who hasn't returned, or someone who said she'd book when life calmed down.Not everyone watching your content is a stranger who needs to be convinced from scratch.In this episode:Need help getting more clients?Inside the Estheticians in Business Membership, you'll get weekly trainings, business resources, and Ask Al, where you can ask your specific business questions and get personalized support.We're working on getting clients, keeping them coming back, and becoming really freaking good at business.Estheticians in Business Facebook GroupMake booking, follow-ups, and running your business easier with GlossGenius.Visit glossgenius.com and use code EIB for 50% off your first two months of their premium plans.

Do You Actually Know What It Costs to Run Your Business?You know what your rent costs. You know what your booking software costs. But do you actually know how much it costs to run your entire esthetician business every month?In this episode of Estheticians in Business, we're continuing our money series and talking about the expenses that quietly eat away at your revenue.From backbar and credit card fees to random Amazon orders, subscriptions, equipment and education, those little purchases ADD UP. 😂We're talking about:Why a $10K month doesn't automatically mean you're making good moneyThe business expenses you're probably overlookingHow to decide whether a purchase is actually worth itWhy your expenses can increase right alongside your revenueHow to evaluate the return on your business investmentsThe simple money exercise every solo esthetician should do this monthBecause there's a BIG difference between intentionally spending $4,000 to run your business and wondering where the heck $4,000 went.Your homework? Pull up your business bank account and look at what actually came in, what went out, and where your money went. No guessing!💰 Join the Estheticians in Business MembershipWe're diving deeper into making your money make sense, understanding expenses, knowing your numbers and building a business that actually pays YOU.JOIN THE MEMBERSHIPJoin our FREE Estheticians in Business Facebook Group:JOIN THE FACEBOOK GROUP

Your marketing worked. Someone found your business, liked what they saw, and wanted to book an appointment.But then they couldn't figure out where you're located, which service to choose, or how to actually book with you.And just like that, you've potentially lost a client.In this quick Monday Marketing episode, we're talking about how your booking experience could be costing you clients before they ever make it onto your treatment table.Why making clients work too hard to book can cost you appointmentsWhy your location needs to be easy to find on Instagram and FacebookHow to make your booking link easy to accessWhy new clients should know exactly where to startWhat to do when someone isn't sure which service to bookA simple 5-minute booking audit you can do TODAYHere's your homework:Go to your Instagram, Facebook page, or website and pretend you've never seen your business before.Can you figure out where you're located? Can you book without messaging someone? Do you know what to do if you're unsure?Every extra thing a potential client has to figure out gives her another opportunity to say, “I'll come back to this later.”And we all know how that usually goes. 😂Your marketing got her interested. Don't lose her because becoming your client is harder than it needs to be.Visit glossgenius.com and use code EIB for 50% off your first two months of their premium plans.Want more help getting clients?Inside the Estheticians in Business Membership, we're working on getting clients, keeping them coming back, and becoming really freaking good at business.Join us and get support applying what you're learning to YOUR business. 🤍

You’re Making Money. So Why Does It Still Feel Tight?You’re making more money than you used to... so why does it still feel like there’s never enough?In this episode of Estheticians in Business, we’re kicking off a month of MONEY conversations, and we’re starting with the difference between making more money and actually keeping more of it.I’m sharing what this looked like in my own business when I hit six figures in less than 18 months and eventually had a $12K month... but realized the majority of that money was going right back into the business.We’re talking about:Why growing revenue doesn’t automatically mean you’re making more moneyHow your expenses can grow right alongside your incomeWhy two estheticians making $10K can have VERY different businessesThe business purchases that quietly stack upWhy your business doesn’t always need another machine, rebrand, software or expenseThe number I want you to look at from your last monthBecause sometimes the answer isn’t “I need to make more money.”Sometimes you need to understand what’s happening to the money you’re already making.And if your business is making more but somehow you still don’t feel ahead, I want you to look at how much came in vs. how much actually stayed.💰 Want to go deeper? This month inside the Estheticians in Business Membership, we’re focusing on making your money make sense: what came in, what went out, what you actually kept, and understanding the numbers behind your business.Join Estheticians in Business Membership:[ADD MEMBERSHIP LINK]Join the FREE Estheticians in Business Facebook Group:[ADD FACEBOOK GROUP LINK]