Ecommerce Traffic & Conversion Podcast

Marshall Greenwald, Founder of IoniaPay, sits with hosts Scott Brandley and DJ Sprague to discuss how to eliminate payment fraud and reduce unnecessary costs.   Marshall states, "It's impossible for a merchant to have any fraud chargebacks on our platform." He explains that by "bringing the consumer and the merchant directly together," merchants "take no fraud risk" and "get their money immediately." He emphasizes the power of one-click checkout and instant approvals to increase conversions, streamline the customer experience, and enhance online credibility.    In this episode, you'll learn: Eliminate payment fraud risk and remove chargebacks. Streamline payment processing to achieve instant funding. Increase conversions and gain a 5–10% positive impact on profits.   Tune in now and learn how to cut payment fraud out of the equation. Discover how to improve ratings and position your eCommerce business for long-term growth.   Watch the full episode: Eliminate Payment Fraud with Marshall Greenwald | IoniaPay  [Insert YouTube link] Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/    Connect with us:   Website: https://www.shopperapproved.com/    LinkedIn: https://www.linkedin.com/company/shopperapproved/    X: https://twitter.com/shopperapproved    Facebook: https://www.facebook.com/shopperapproved/    Instagram: https://www.instagram.com/shopperapproved/    Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career.   Connect with Scott Brandley:   Linkedin: https://www.linkedin.com/in/scott-brandley/    Facebook: https://www.facebook.com/scottbrandley1/     Duane "DJ" Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. He holds a master's degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of eCommerce websites to improve their SEO and CRO.   Connect with DJ Sprague:   Linkedin: https://www.linkedin.com/in/duanesprague  Marshall Greenwald is the Founder of Ionia, a leading payments platform focused on eliminating fraud and securing digital transactions. With over two decades in the payments industry, he has combined technical expertise to innovate safer, more efficient payment solutions. Before Ionia, he founded Discount Payment Services, serving more than 5,000 companies and processing billions in electronic payments. As CEO, he now leads fundraising, partnership development, and the strategic vision to advance Ionia's fight against payment fraud.   Connect with Marshall Greenwald: Website: https://www.ioniapay.com/    LinkedIn: https://www.linkedin.com/in/marshall-greenwald-9480351/  https://www.linkedin.com/company/ioniaplatform/   Instagram: https://www.instagram.com/marshallgreenwald/  X: https://x.com/IoniaPlatform

Natalie Oldfield, the author of "Trusted: The Proven Path to Customer Loyalty and Business Growth," joins hosts Scott Brandley and DJ Sprague in the essential components of building unbreakable customer trust.    Natalie shares her expertise on why trust is the most valuable asset for eCommerce CEOs and executives aiming to improve their online reputation. She emphasizes that trust impacts every area of a business, from customer retention to revenue growth, and highlights three key strategies: showing your real self, being transparent through visual content, and leveraging genuine customer reviews to establish strong connections.    In this episode, you'll learn: * How to build unbreakable customer trust through authenticity and social proof. * Practical strategies to boost retention, referrals, and revenue. * The critical role of real connections in creating loyal customers. Learn how you can apply these strategies to build meaningful relationships with your customers. Don't miss out on the chance to boost your brand's credibility and become the go-to choice in your industry.   Watch the full episode: Building Unbreakable Customer Trust with Natalie Oldfield https://youtu.be/RSX0b6EVsnc   Get a copy! Trusted: The Proven Path to Customer Loyalty and Business Growth: https://www.amazon.com/Trusted-Proven-Customer-Loyalty-Business/dp/B0DFPQJKFQ    Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/    Connect with us:   Website: https://www.shopperapproved.com/    LinkedIn: https://www.linkedin.com/company/shopperapproved/    X: https://twitter.com/shopperapproved    Facebook: https://www.facebook.com/shopperapproved/    Instagram: https://www.instagram.com/shopperapproved/    Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career.   Connect with Scott Brandley:   Linkedin: https://www.linkedin.com/in/scott-brandley/    Facebook: https://www.facebook.com/scottbrandley1/     Duane "DJ" Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. He holds a master's degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of eCommerce websites to improve their SEO and CRO.   Connect with DJ Sprague:   Linkedin: https://www.linkedin.com/in/duanesprague  Natalie Oldfield is an expert in trust-based leadership, dedicated to helping businesses build unbreakable customer relationships. As an author, coach, and speaker, she has guided thousands of professionals to establish trust that drives customer loyalty, repeat business, and brand reputation. Named a Top Thought Leader in Trust five times, Natalie provides practical strategies that inspire real change. Her approach is not about surface-level fixes but about creating a lasting trust that transforms both teams and bottom lines. Join Natalie to learn how trust can be your most powerful business asset.   Connect with Natalie Oldfield: Website: https://www.successthroughtrust.com/   LinkedIn: https://www.linkedin.com/in/nataliedoyleoldfield/

Tamara Thompson, CEO and founder of Broadcast Your Authority joins hosts Scott Brandley and DJ Sprague to share key strategies that make podcasts an incredible tool to ignite eCommerce growth.    Tamara also emphasizes how being a guest on the right podcasts can help you build authority, connect with ideal clients, and expand your reach.   "The key is to find shows that align with your niche and deliver real value to your audience." By doing so, you not only build your personal brand but also tap into an audience that is already interested in your expertise.   In this episode, you'll learn:   How to generate high-quality leads through effective podcast guesting. Proven strategies to expand your audience reach using collaborations. The power of storytelling in building authority and credibility.   Learn how to generate high-quality leads, boost conversions, and build meaningful connections that grow your business. Don't miss out and start transforming your podcasting efforts into a powerful lead-generation engine.   Watch the full episode: Igniting Your eCommerce Growth Through Podcast with Tamara Thompson https://youtu.be/PcbDJpSORco   Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/    Connect with us:   Website: https://www.shopperapproved.com/    LinkedIn: https://www.linkedin.com/company/shopperapproved/    X: https://twitter.com/shopperapproved    Facebook: https://www.facebook.com/shopperapproved/    Instagram: https://www.instagram.com/shopperapproved/    Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career.   Connect with Scott Brandley:   Linkedin: https://www.linkedin.com/in/scott-brandley/    Facebook: https://www.facebook.com/scottbrandley1/     Duane "DJ" Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. He holds a master's degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of eCommerce websites to improve their SEO and CRO.   Connect with DJ Sprague:   Linkedin: https://www.linkedin.com/in/duanesprague  Tamara Thompson is a podcast marketing expert dedicated to helping top organizations, founders, and practitioners expand their reach by broadcasting their authority and mission online. Specializing in generating high-quality leads, Tamara employs a data-driven approach that transforms content into a powerful business tool. The tailored, done-for-you podcast solutions are designed to capture the attention of your ideal prospects, maximizing engagement across platforms. Tamara ensures that every podcast is not just a production but a growth engine for lasting success.   Connect with Tamara Thompson: Website: https://broadcastyourauthority.com/      LinkedIn: https://www.linkedin.com/in/tamarathompson-serioustakepro/       Youtube: https://www.youtube.com/@broadcastyourauthority    Instagram: https://www.instagram.com/tamarathompsonofficial/    Twitter: https://x.com/_tamarathompson   Facebook: https://www.facebook.com/DirectorTamaraT/

Matthew Stafford, CEO and managing partner of Build Grow Scale (BGS), joins hosts Scott Brandley and DJ Sprague to dive into the world of checkout optimization and how it impacts profitability.    With over three decades of experience in eCommerce, he provides a clear roadmap for improving the checkout process to drive higher conversion rates and increase net profit. He emphasizes the importance of simplifying the user experience during checkout to turn traffic into sales, offering practical tactics to reduce friction and enhance customer satisfaction.   In this episode, you'll learn:   How to optimize your checkout process to dramatically boost eCommerce profitability. Common pitfalls in the checkout process and how to effectively address them. Proven strategies to reduce friction and convert more visitors into paying customers.   Learn how optimizing your checkout process can turn traffic into paying customers, increase your revenue, and take your eCommerce success to the next level.   Watch the full episode: Enhancing Profitability Through Smart Checkout Optimization with Matthew Stafford  https://youtu.be/sfANMSD_BvI   Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/    Connect with us:   Website: https://www.shopperapproved.com/    LinkedIn: https://www.linkedin.com/company/shopperapproved/    X: https://twitter.com/shopperapproved    Facebook: https://www.facebook.com/shopperapproved/    Instagram: https://www.instagram.com/shopperapproved/    Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career.   Connect with Scott Brandley:   Linkedin: https://www.linkedin.com/in/scott-brandley/    Facebook: https://www.facebook.com/scottbrandley1/     Duane "DJ" Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. He holds a master's degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of eCommerce websites to improve their SEO and CRO.   Connect with DJ Sprague:   Linkedin: https://www.linkedin.com/in/duanesprague  Matthew Stafford, CEO and managing partner of Build Grow Scale, has over three decades of entrepreneurial experience spanning industries such as e-commerce, software, and brick-and-mortar businesses. As an equity owner of several in-house e-commerce brands, Matthew has mentored thousands of store owners and helped hundreds of brands scale past the million-dollar mark, with many reaching $10 million and beyond. Known for his expertise in e-commerce optimization, he has been a prominent speaker on this topic for over seven years, hosting BGS LIVE, North America's largest e-commerce event. Today, Matthew blends his technical knowledge with a focus on personal growth, empowering entrepreneurs to find inner fulfillment alongside professional success.   Connect with Matthew Stafford: Website: https://buildgrowscale.com/    LinkedIn: https://www.linkedin.com/in/matthewstafforddotcom/   https://www.linkedin.com/company/build-grow-scale/      Youtube: https://www.youtube.com/user/windowsuccess    Instagram:https://www.instagram.com/matthewstafford815/     Facebook:https://www.facebook.com/matthewjacobstafford/   

Israa Alrawi, founder of The Winbox, shares her expertise in refining email deliverability for optimal eCommerce reach with our host Scott Brandley. She discusses the importance of properly aligning SPF and DMARC records to improve inbox placement rates.    With her vast experience in helping DTC brands, she provides actionable insights on creating personalized campaigns that address the specific needs of subscribers.      In this episode, you'll learn:   Effective strategies to refine email deliverability and boost eCommerce reach. How to build personalized email campaigns that resonate with your audience. Common email marketing mistakes that hurt deliverability and how to avoid them.   Tune in and learn how to make your email marketing work harder for you and take your eCommerce success to the next level.   Watch the full episode:  Refining Email Deliverability for Optimal Ecom Reach with Israa Alrawi https://youtu.be/sfvQcKwYxLk   Open, Click, Grow. Your Guide To Increasing Your Profitability In The Next 30 Days through Email Marketing: https://www.thewinbox.com/    Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/    Connect with us:   Website: https://www.shopperapproved.com/    LinkedIn: https://www.linkedin.com/company/shopperapproved/    X: https://twitter.com/shopperapproved    Facebook: https://www.facebook.com/shopperapproved/    Instagram: https://www.instagram.com/shopperapproved/    Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career.   Connect with Scott Brandley:   Linkedin: https://www.linkedin.com/in/scott-brandley/    Facebook: https://www.facebook.com/scottbrandley1/   Israa Alrawi is the founder of The Winbox, an email marketing educational platform dedicated to helping direct-to-consumer (DTC) brands scale profitably without relying on discounts. With over eight years of experience, Israa successfully launched her own e-commerce store, scaling it to six figures in just three months, and has since discovered her passion for growing raving buyers through email marketing. She has helped over 1,000 clients and students generate more than $110 million in email revenue, implementing proven strategies to acquire cheaper leads and secure lifetime customers. As an expert in email deliverability, strategy, and retention, Israa also teaches at the SOS Ecom Academy, where she shares her insights on list growth and profit through email.   Connect with Israa Alrawi: Website: https://www.thewinbox.com/   LinkedIn: https://www.linkedin.com/in/israaa/   Twitter: https://x.com/Israa_TheWinbox  Instagram: https://www.instagram.com/the_winbox/

Jim Sterne, co-founder of the Digital Analytics Association, joins hosts Scott Brandley and DJ Sprague and dives straight into the process of using data to improve your attribution model. He discusses how to effectively gather and interpret customer data, highlighting the significance of aligning your attribution efforts with customer lifetime value.    In this episode, you'll learn:   How to harness data to perfect your attribution model for better marketing insights. The importance of customer lifetime value in evaluating marketing success. Why asking the right questions can help optimize your analytics strategy.   Tune in now to this week's episode to gain the edge you need to dominate the market and elevate your online reputation!   Watch the full episode:  Harnessing Data to Perfect Your Attribution Model with Jim Sterne https://youtu.be/WSVk_pr1A4o   Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/    Connect with us:   Website: https://www.shopperapproved.com/    LinkedIn: https://www.linkedin.com/company/shopperapproved/    X: https://twitter.com/shopperapproved    Facebook: https://www.facebook.com/shopperapproved/    Instagram: https://www.instagram.com/shopperapproved/    Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career.   Connect with Scott Brandley:   Linkedin: https://www.linkedin.com/in/scott-brandley/    Facebook: https://www.facebook.com/scottbrandley1/     Duane "DJ" Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. He holds a master's degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of eCommerce websites to improve their SEO and CRO.   Connect with Duane "DJ" Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/   Jim Sterne is a pioneer in the field of marketing technology, with a career spanning over four decades dedicated to helping businesses harness the power of data to drive their marketing strategies. From the early days of computers in marketing to the latest advancements in generative AI, Jim has been at the forefront of every major shift in the industry. As the founder of the Marketing Analytics Summit and the Digital Analytics Association, he has been instrumental in shaping the way marketers approach data and analytics. A prolific author with a dozen books under his belt, Jim's insights into advertising, customer service, web analytics, and AI have guided countless marketing professionals. During the COVID lockdown, he launched the Analytics Cohorts mutual mentorship program, which continues to thrive. Known for his ability to simplify complex concepts, Jim is a sought-after keynote speaker and consultant, offering his expertise as a "Fractional Evangelist" to those looking to stay ahead in the ever-evolving world of marketing.   Special Offer: https://www.targeting.com/    Connect with Jim Sterne: Website: https://marketinganalyticssummit.com/    LinkedIn: https://www.linkedin.com/in/jimsterne/  Instagram: https://www.instagram.com/jim_sterne/     Twitter: https://x.com/jimsterne  https://x.com/MAS_Conf       Facebook: https://www.facebook.com/MarketingAnalyticsSummit/     

Adam Ortman, President of Kinetic319, shares with hosts Scott Brandley and DJ Sprague how AI-enhanced social commerce can revolutionize your eCommerce in a practical and impactful way. The strategies he shares can drive sustainable revenue growth and help businesses stay ahead of their competition. How to leverage AI-enhanced social commerce to maximize revenue. Effective behavioral marketing techniques to boost consumer engagement. Practical strategies for optimizing audience segmentation and messaging. Audience segmentation and personalized messaging can significantly boost conversion rates.  Tune in now to learn how AI and behavioral marketing can revolutionize your social commerce approach, helping you stay ahead in the competitive landscape while maximizing revenue. Watch the full episode: Maximize Revenue with AI-Enhanced Social Commerce with Adam Ortman https://youtu.be/ZE_Nqi7S03g Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/  Connect with us: Website: https://www.shopperapproved.com/  LinkedIn: https://www.linkedin.com/company/shopperapproved/  X: https://twitter.com/shopperapproved  Facebook: https://www.facebook.com/shopperapproved/  Instagram: https://www.instagram.com/shopperapproved/  Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career. Connect with Scott Brandley: Linkedin: https://www.linkedin.com/in/scott-brandley/  Facebook: https://www.facebook.com/scottbrandley1/   Duane "DJ" Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. He holds a master's degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of eCommerce websites to improve their SEO and CRO. Connect with Duane "DJ" Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/ Adam Ortman is a dynamic force at the intersection of media, technology, and analytics, where he combines innovation with a deep understanding of consumer psychology to drive marketing excellence. As a leader at Kinetic319, Adam partners with top-tier brands like UnitedHealth Group, Nike, and American Express, transforming insights into actionable strategies that fuel significant growth. His thought leadership is frequently showcased in Forbes, Entrepreneur Magazine, Adage, and AdWeek, where he shares pioneering approaches to navigating modern markets. Outside of his professional endeavors, Adam's adventurous spirit thrives in the great outdoors, always fueled by creativity and exploration. Balancing his professional life with a love for nature and his two golden retrievers, Adam continues his quest to leave a lasting impact on the world through innovative marketing campaigns. Connect with Adam Ortman: Website: https://kinetic319.com/  LinkedIn: https://www.linkedin.com/in/adam-ortman/ https://www.linkedin.com/company/kinetic319/    Twitter: https://x.com/kinetic319      Youtube: https://www.youtube.com/channel/UC46k0ZR9oISM79tIObs4HWw    Facebook: https://www.facebook.com/people/Kinetic319/100095513262322/

Hunter Graham, West Coast Operations Manager at Antego Tire & Wheel, joins hosts Scott Brandley and DJ Sprague and shares how Shopper Approved played a vital role in transforming their online presence.  He provides insights on how trust signals like reviews and Q&A can greatly influence customer perception and drive more sales.   In this episode, you'll learn: How Shopper Approved transformed Antego Tire & Wheel's online presence. The impact of effective SEO, reviews, and Q&A on boosting website traffic and conversions. Key strategies for building customer trust and improving eCommerce performance. Tune in to gain practical insights on leveraging tools like Shopper Approved to achieve outstanding results for your online business. Watch the full episode: How Shopper Approved Transformed Antego Tire & Wheel's Online Presence https://youtu.be/2fKMrx_fEEM Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/  Connect with us: Website: https://www.shopperapproved.com/  LinkedIn: https://www.linkedin.com/company/shopperapproved/  X: https://twitter.com/shopperapproved  Facebook: https://www.facebook.com/shopperapproved/  Instagram: https://www.instagram.com/shopperapproved/  Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career. Connect with Scott Brandley: Linkedin: https://www.linkedin.com/in/scott-brandley/  Facebook: https://www.facebook.com/scottbrandley1/   Duane "DJ" Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. He holds a master's degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of eCommerce websites to improve their SEO and CRO. Connect with Duane "DJ" Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/ Hunter Graham is the West Coast Operations Manager at Antego Tire & Wheel, overseeing inventory, distribution, order fulfillment, sales, and marketing for the region. With a background enriched by his education at Jacksonville State University (JSU) and his time working at Buffalo Rock Company, Hunter honed exceptional marketing and sales skills. Since joining Antego in 2020, he has leveraged his expertise to streamline operations and drive growth across the West Coast division. His leadership in operational efficiency has helped Antego build a stronger presence in this competitive market. Connect with Hunter Graham: Website: https://antegowheels.com/   LinkedIn: https://www.linkedin.com/in/hunter-graham-661431193/  https://www.linkedin.com/in/antego-wheels-1a661a204/     Twitter: https://x.com/antegowheels   Instagram: https://www.instagram.com/antegowheels/   Facebook: https://www.facebook.com/AntegoWheels/  

Kasim Aslam, Co-Founder of Pareto Talent, joins hosts Scott Brandley and DJ Sprague and breaks down his experience on how hiring international talent can help CEOs and executives focus on what truly matters—growing their businesses. He  highlights the unique opportunities that outsourcing offers, including access to top-tier talent across the globe and enhanced operational efficiency. In this episode, you'll learn: The advantages of leveraging outsourced talent to grow your eCommerce business. How to effectively delegate tasks to focus on high-value activities that drive profits. Why choosing the right offshore talent can elevate your online reputation. Tune in to learn how outsourced expertise can help you get more traffic, boost conversions, and improve your online reputation. Watch the full episode: Unlock eCommerce Growth with Outsourced Expertise with Kasim Aslam: https://youtu.be/uEgz2FxtNwE.  Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/  Connect with us: Website: https://www.shopperapproved.com/  LinkedIn: https://www.linkedin.com/company/shopperapproved/  X: https://twitter.com/shopperapproved  Facebook: https://www.facebook.com/shopperapproved/  Instagram: https://www.instagram.com/shopperapproved/  Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career. Connect with Scott Brandley: Linkedin: https://www.linkedin.com/in/scott-brandley/  Facebook: https://www.facebook.com/scottbrandley1/   Duane "DJ" Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. He holds a master's degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of eCommerce websites to improve their SEO and CRO. Connect with Duane "DJ" Sprague: Linkedin: https://www.linkedin.com/in/duanesprague/ Kasim Aslam is a serial entrepreneur and the mastermind behind several seven- and eight-figure businesses, including the largest Google Ads agency in the world, which he successfully exited in 2022. A sought-after expert in PPC strategies, Kasim co-founded Driven Mastermind, an exclusive community for high-performing entrepreneurs, and ParetoTalent.com, a premier recruiting agency for executive assistants. Known for his hands-on approach and impactful insights, he's also a proud Front Row Dad, balancing business success with fatherhood. Through his work, Kasim continues to drive explosive growth for e-commerce brands while empowering entrepreneurs to achieve their fullest potential. Connect with Kasim Aslam: Website: https://paretotalent.com/   LinkedIn: https://www.linkedin.com/in/kasimaslam/ https://www.linkedin.com/company/paretotalent/   Facebook: https://www.facebook.com/paretotalent   Instagram: https://www.instagram.com/paretotalent     Youtube: https://www.youtube.com/@paretotalent  

Melina Palmer, CEO of The Brainy Business, joins hosts Scott Brandley and DJ Sprague and shares powerful insights into the psychology behind pricing.  Pricing is not just about numbers—it's about the story you tell, the emotions you evoke, and the way you position your offer. From anchoring techniques to cognitive ease, she walks through effective strategies for turning pricing into a tool that drives conversions and customer loyalty. In this episode, you'll learn: How pricing psychology can influence customer behavior and help boost your profits. The importance of anchoring and relativity in pricing strategies. Why understanding cognitive biases is key to effectively positioning your brand. Make your pricing work for you, not against you. Don't miss this opportunity to enhance your pricing strategy, increase conversions, and improve your online reputation. Watch the full episode: Master Pricing Psychology to Maximize Your Profits with Melina Palmer https://youtu.be/ZxUUstC_x04   Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/    Connect with us:   Website: https://www.shopperapproved.com/    LinkedIn: https://www.linkedin.com/company/shopperapproved/    X: https://twitter.com/shopperapproved    Facebook: https://www.facebook.com/shopperapproved/    Instagram: https://www.instagram.com/shopperapproved/    Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career.   Connect with Scott Brandley:   Linkedin: https://www.linkedin.com/in/scott-brandley/    Facebook: https://www.facebook.com/scottbrandley1/     Duane "DJ" Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. He holds a master's degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of eCommerce websites to improve their SEO and CRO.   Connect with DJ Sprague:   Linkedin: https://www.linkedin.com/in/duanesprague    Melina Palmer is the CEO of The Brainy Business and a leading authority on behavioral economics, guiding companies around the world in applying psychological principles to increase customer engagement and employee buy-in. As the host of The Brainy Business podcast, which has surpassed 1 million downloads in over 170 countries, she shares insights that empower businesses to make smarter decisions. Melina also teaches applied behavioral economics through the Texas A&M Human Behavior Lab. An accomplished author, her books What Your Customer Wants and Can't Tell You and What Your Employees Need and Can't Tell You have garnered international recognition, while her latest book, The Truth About Pricing, has won acclaim for its innovative approach to pricing strategies.   Connect with Melina Palmer: Website: https://www.thebrainybusiness.com  LinkedIn: https://www.linkedin.com/in/melina-palmer-36ab8712/   https://www.linkedin.com/company/the-brainy-business/  Twitter: https://twitter.com/thebrainybiz   YouTube: https://www.youtube.com/c/thebrainybusiness   Instagram: https://www.instagram.com/thebrainybiz/   Facebook: https://www.facebook.com/thebrainybiz/