Ecom Life with Phil Kiel

On episode 17 of Ecom Life, Phil sits down with Josh Hedges from beHuman Agency. Josh and Phil discuss growing a team, building processes and providing a service to your growing clients. You can find Josh at: https://twitter.com/itsjoshhedgess https://www.behuman.agency/ Phil's links: https://twitter.com/philkiel email: [email protected] helloearthagency.com consciouslycreative.agency

On episode 16 of Ecom Life, Phil sits down with Kevin Thomspon from BOLDR Marketing. Kevin and Phil discuss the right time to leave your job and build your agency, improving agency culture and refunding clients. You can find Kevin at: https://twitter.com/KevinThompsonn https://twitter.com/boldrmarketing https://www.boldrmarketing.com/ Phil's links: https://twitter.com/philkiel email: [email protected] helloearthagency.com consciouslycreative.agency

New brands, new hires and Advantage+ Shopping Phil's links: https://twitter.com/philkiel email: [email protected] helloearthagency.com consciouslycreative.agency

On episode 14 of Ecom Life, Phil sits down with Matthew Gattozzi from Goodo Studios - a content creation agency which helps brands elevate their visual brand through unique creative production.   Matthew discusses agency lead generation, why you shouldn't use creator marketplaces, and what to do if your looking to use a content creation agency.   You can find Matthew at:  https://twitter.com/MatthewGattozzi  https://www.goodostudios.com/   Phil's links:  https://twitter.com/philkiel  email: [email protected]  helloearthagency.com  consciouslycreative.agency  Join the Foxwell Founders here: https://foxwelldigital.podia.com/foxwellfounders

On episode 13, Phil discusses consultancy as a service for the agency.  Phil's links: https://twitter.com/philkiel email: [email protected] helloearthagency.com consciouslycreative.agency

On episode 12 of Ecom Life, Phil sits down with Alex Cooper from Oasis Growth Agency - a creative agency pushing the boundaries on performance content for Facebook and TikTok ads.  Alex discusses what has helped them take ideation, scripting and delivery to the next level, plus where he thinks performance creative will go next. You can find Alex at: https://twitter.com/alexgoughcooper https://www.oasisgrowth.agency/ Phil's links: https://twitter.com/philkiel email: [email protected] helloearthagency.com consciouslycreative.agency

Media buying has changed, activity outside of Ads Manager has the biggest impact inside Ads Manager 👇 here's why We work with brands that spend over $200k per week who use: - campaign budgets - lowest cost (zero manual bids) - dynamic creative testing + post IDs for winners Don't over think the account setup or the switches we have available, brand + product + creative is what wins. I know that last point about product + creative isn't new - but we regularly discuss ABO vs CBO, best way to test new creative, cost cap vs bid cap vs New Era cap. There's brands + media buyers out there who are using that time to improve: brand, product, creative, CX, CRO etc. silently, and they're winning! Re. the over $200k per week in spend = if big accounts are behaving like this, then so should very small accounts, if you've got $100 per day you don't have room to test manual vs auto bid. https://twitter.com/philkiel email: [email protected] helloearthagency.com consciouslycreative.agency

Advantage+ Shopping campaigns! It sounds fancy and like it might solve all of our issues, but is it everything it's cracked up to be? Will this make all media buyers redundant? On episode 010 of Ecom Life, Phil answers these important questions. https://twitter.com/philkiel email: [email protected] helloearthagency.com consciouslycreative.agency

On episode 9 of Ecom Life, Phil runs through a number of recent updates at Hello Earth Agency: New hires and team changes AirBnB shoot day New brands onboarding Why we've lost some clients this year https://twitter.com/philkiel email: [email protected] helloearthagency.com consciouslycreative.agency

Phil digs deep into three Facebook Ad Libraries across three DTC cereal brands (think Magic Spoon and you're on the right track!). This episode is best watched on Spotify so you can benefit from watching the video, this recording has also been uploaded to Phil's LinkedIn profile. https://twitter.com/philkiel email: [email protected] helloearthagency.com consciouslycreative.agency