#124: Marketing Strategies for Overwhelmed Business Owners

In today’s episode, we’re shining a light on the little things that make a big difference in your business. From personalized touches like voice messages in DMs to going the extra mile with designed proposals, we’re exploring how small actions can have a huge impact on your brand and relationships. Whether it’s hosting local events or simply showing up consistently, these minor efforts add up to major results. Let’s talk about how you can start making these small but powerful changes today!Episode Show Notes: https://duocollective.com/blog/the-little-things-that-make-a-big-difference-in-our-businessLinks Mentioned in This Episode: #108: https://duocollective.com/blog/client-management-system-dubsadoTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

In today’s episode, we’re diving into why the anti-meeting culture actually hurt our business. While cutting out meetings seemed like a great way to boost productivity, we soon realized it led to communication breakdowns, a lack of clear goals, and feeling disconnected from our big-picture vision. We’re sharing how we’re reintroducing meetings with a smarter, more strategic approach to keep our business on track and our team connected. Let’s talk about finding the right balance!Episode Show Notes: https://duocollective.com/blog/the-anti-meeting-culture-hurt-our-businessTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Wondering what kind of results SEO can get you? In today’s episode, we’re pulling back the curtain on some real-life SEO success stories. We’ll break down the specific updates we made to our clients’ websites, the results they achieved, and how SEO can be tailored to deliver impactful results for your business. From keyword opportunities to indexing boosts and page one rankings, we’re sharing all the details. Get inspired and see how these strategies could work for you too!Episode Show Notes: https://duocollective.com/blog/seo-results-from-real-clientsLinks Mentioned in This Episode: #69: https://duocollective.com/blog/a-breakdown-of-my-seo-process Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Got SEO keyword questions? We’ve got answers! In today’s episode, we’re diving deep into the world of SEO keywords, breaking down everything from what keywords are to how to choose the right ones for your content. We’ll discuss common myths, the importance of context over keyword density, and the four different types of SEO keywords you should know. Whether you’re just starting out or looking to refine your strategy, this episode is packed with insights to help you navigate the keyword game with confidence! Episode Show Notes: https://duocollective.com/blog/answering-all-your-seo-keyword-questionsTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Curious about the SEO tools we swear by? In today’s episode, we’re sharing our ultimate list of SEO tools that have proven to be game-changers for our business. From essential Chrome extensions to comprehensive platforms like Semrush and Ubersuggest, we’ll cover tools that help with everything from keyword research to meta descriptions and page speed insights. Get ready to enhance your SEO strategy with tools that can save you time and boost your search engine rankings!Episode Show Notes: https://duocollective.com/blog/seo-tools-for-small-businesses-we-use-and-loveLinks Mentioned in This Episode: #48: https://duocollective.com/blog/seo-keyword-research-toolsTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Have you been asking the question, "Should I focus on SEO or Branding first?" In today's episode, we take a dive into how to decide which you need first. From thinking through your Brand Strategy to what your goals for your business are, we will give you some practical questions to find out where your focus should be. Episode Show Notes: https://duocollective.com/blog/what-comes-first-seo-or-branding-servicesLinks Mentioned in This Episode: #7: https://duocollective.com/blog/brand-strategy-vs-brand-design #126: https://duocollective.com/blog/does-your-branding-pass-this-test-check-the-strength-of-your-brand Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Today we are talking with Kerrie Fitzgerald, an e-commerce and product business educator & consultant, and host of a top 100 marketing podcast called The 6 Figure Product Business Podcast. We’ve been friends with Kerrie since Duo was born and we recently had the opportunity to work with her on a branding project for her new poo bag business. In this episode, she’ll share her experience working with Duo vs. going the DIY route, including getting a Fiverr logo for her brand.Episode Show Notes: https://duocollective.com/blog/fiverr-logo-vs-professional-brandingLinks Mentioned in This Episode: https://www.instagram.com/amusejoypoobags/Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Ever wondered how we keep our podcast running smoothly? In today’s episode, we’re pulling back the curtain on our podcast workflow, and spoiler alert—it’s not fancy or technical! From planning recording dates to promoting each episode, we’ll share the tools and processes that help us stay organized and efficient. Whether you’re curious about our idea generation methods, recording setup, or post-production steps, we’ve got you covered. Discover how we manage the nitty-gritty and keep the podcast magic alive! Episode Show Notes: https://duocollective.com/blog/our-podcast-workflowLinks Mentioned in This Episode: #111: https://duocollective.com/blog/why-we-use-tella-screen-recorder-software Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Does your branding pass the test? In today’s episode, we’re diving into the three C’s of branding—Clarity, Consistency, and Constancy—to see if your brand stands strong. We’ll explore what each C means, why it’s crucial for your brand’s success, and share examples of brands that get it right. Get ready to play a fun game that will help you evaluate and strengthen your brand’s foundation. Let’s ensure your brand is clear, consistent, and built to last!Links Mentioned In This Episode: https://duocollective.com/blog/having-a-strong-brand-can-help-your-seoEpisode Show Notes: https://duocollective.com/blog/does-your-branding-pass-this-test-check-the-strength-of-your-brandTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/

Running a product-based business and looking to boost your SEO? In today’s episode, we’re sharing three powerful SEO tips that can drive more traffic and increase your sales. From optimizing your product pages to creating keyword-driven category pages and investing in rich, long-form content, we’ll guide you through actionable strategies that have brought success to our clients. Get ready to enhance your product SEO and stand out in the crowded marketplace!Episode Show Notes: https://duocollective.com/blog/seo-tips-for-product-and-ecommerce-businessesLinks Mentioned in This Episode: https://duocollective.com/seo-on-taphttps://duocollective.com/seo-creative-resource-directory/ Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/