Double Shot of Branding podcast

Double Shot of Branding

Michelle Parker and Kadyn Puthoff

A Double Shot of Branding was created by two web and graphic designers, Michelle and Kadyn that wanted to create a space for entrepreneurs who were passionate about marketing, design and all things business. With each episode, you'll walk away with the knowledge you desire to grow and enhance your business. So grab a cup of coffee and join us.

29 Episodes

Surprising Ways an OBM Can Support (and help grow) Your Business with Lindsey Skipworth
2/21/2023
44:00
In this episode, we discuss how an online business manager and help and support your business. We discuss what an OBM is, what they do and how you can utilize one to get your business more organized and streamlined. Plus, what you can work on if you aren't in the position to hire an OBM yet. Our special guest is Lindsey Skipworth, an online business manager and Director of Ops for busy branding & web design studios. She helps busy and burnt-out designers transform their businesses – with systems and leadership that takes their client feedback from “nice!” to “HOLY SHIT”. Her utmost priority is your client’s experience and she elevates it through honing your systems, improving your team management and project management, and helping you establish a custom project process that sets you apart from your competition. Lindsey's Website | Lindsey's Instagram If you're enjoying our podcast, please give us a review. Be sure to follow along with us on Instagram for updates on new episodes and guest appearances @doubleshotofbranding . Follow us individually at @southernnobleco and @michellemariestudio
Increase Your Freelance Design Income With Flexible Service Offerings
2/7/2023
16:28
Being flexible is the key to making more money. In today's episode, Michelle and Kadyn talk about how to create flexible service packages to attract your dream client. Learn how this method can help increase your design income by simply changing your mindset on how to present your offerings. If you're enjoying our podcast, please give us a review. Be sure to follow along with us on Instagram for updates on new episodes and guest appearances @doubleshotofbranding . Follow us individually at @southernnobleco and @michellemariestudio
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Design with Purpose: How to make the best design choices for your business
1/24/2023
25:26
When it comes to websites, social media and marketing, it can get overwhelming deciding how to design with your ideal client in mind. Kadyn and Michelle break down how to actually design with a purpose and how to design to attract your ideal client. Canva Templates mentioned in the episode are available here! If you're enjoying our podcast, please give us a review. Be sure to follow along with us on Instagram for updates on new episodes and guest appearances @doubleshotofbranding . Follow us individually at @southernnobleco and @michellemariestudio
The Four Buyer Types and How to Sell to Them
1/10/2023
18:24
In order to sell, you need to know who your buyers are. Buyers are all complex individuals but at the root of their personalities, we can be grouped into 1 of these 4 categories to help us better market to our clientele. Typically, we tend to sell to our buyer type that we relate to. But, the importance in knowing the difference between the buyer types is that your goal is to sell to all 4 of them simultaneously, which can be hard to master. Tune in to this episode where we break down the difference between the types and how you can sell to each one. If you're enjoying our podcast, please give us a review. Be sure to follow along with us on Instagram for updates on new episodes and guest appearances @doubleshotofbranding . Follow us individually at @southernnobleco and @michellemariestudio
4 Ways to Prepare Your Business for the New Year
11/29/2022
30:00
In today's episode, Kadyn and Michelle discuss steps to prep your business for the new year. Now is the perfect time to do some self reflection and evaluate the year that your business had. We break down the exact steps that you can take to look back on what worked and what didn't work for you in 2022 and how to move forward in the new year. From reviewing your website heat maps, to looking at a fun holiday calendar, we've got all the ideas you need! Tune in now. If you're enjoying our podcast, please give us a review. Be sure to follow along with us on Instagram for updates on new episodes and guest appearances @doubleshotofbranding . Follow us individually at @southernnobleco and @michellemariestudio
How Conceptual Projects Help Bring You Clients
11/15/2022
14:56
Conceptual projects can help you attract your dream clients. In this week's episode, you find out what conceptual projects are, how to create one, and examples of different ways you can market yourself using them. If you're enjoying our podcast, please give us a review if you're on Apple Podcasts. Be sure to follow along with us on Instagram for updates on new episodes and guest appearances @doubleshotofbranding . Follow us individually at @southernnobleco and @michellemariestudio
Why Consistent Branding Matters and How it Affects Your Sales
11/1/2022
26:13
In this week's episode, we chat about how using consistently branded graphics creates a strong brand for your business. We commonly see business owners hiring out their logo design and then DIY'ing everything afterwards. We discuss why we believe it's important to continue the relationship and what you can do if you can't afford to. If you're enjoying our podcast, please give us a review if you're on Apple Podcasts. Be sure to follow along with us on Instagram for updates on new episodes and guest appearances @doubleshotofbranding
Should You Rebrand or Relaunch and What's the Difference?
10/18/2022
18:22
Tired of looking at the same logo and color palette but not sure if it's time to rebrand? Today we chat about the difference between rebranding and relaunching and what questions you can ask yourself to help you decide. Be sure to subscribe for weekly episodes and follow us over on Instagram.
How Tracking Your Financials Sets Your Business Up for Success with Jen Fischer
10/11/2022
44:26
This week, we chat with Jen, a bookkeeper for entrepreneurs and small businesses. This conversation is filled with information on why bookkeeping is important, how it sets your business up for financial success and how to get started with bookkeeping. Jen is the owner of Numbers by Jen, helping entrepreneurs and small business owners take charge of their numbers. You can Jen on Instagram, at www.numbersbyjen.com and over at the Profit Society. For $20 off Jen's business bookkeeping spreadsheet template, use code MMS20. Grab your template HERE. Be sure to subscribe for weekly episodes and follow us over on Instagram.
What to Look Forward to In Season 2
10/4/2022
18:20
We're back for Season 2 of the podcast and can't wait to dive back in to all things branding and web design. We chat about Kadyn's maternity leave and Michelle's new business ventures. We hope you stick around for all of season 2 because we have a lot of great episodes coming up! If you're enjoying our podcast, please give us a review if you're on Apple Podcasts. Be sure to follow along with us on Instagram for updates on new episodes and guest appearances @doubleshotofbranding

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