#7: 3 Techniques to Energetically Connect With Your Audience Before You Sell or Create Content

We ALL have periods of struggle in our life and business, and I’ll be honest with you, the first few months of 2024 were rough for me. There are a few things you can do to make it easier to keep selling during those times, which is what this episode is all about.I'll share the practical tips that have helped me so far this year, but more importantly the mindset shifts that can help you navigate periods of struggle with self-compassion.Mentioned In This Episode: Quietly Ambitious Episode #84: Systems & Support in Business (At Any Stage) with Willemijn MaasEpisode #23: Finding a New, Softer Way to Sell and Launch With Moira Fuller (and Moira's Marketing Goldmine)*** NEW 1:1 Coaching Package: Click here to find out more about working together on your business strategy & self-belief to grow your audience & make more sales your way***QUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🌍 Click here to support Ruth in her big goal to raise 5k for women & girls living in poverty.👋 Click here to follow Ruth on Instagram

Have you ever caught yourself thinking that you don’t have the right energy or personality to sell effectively, that you just don’t like selling, or that you need to be somebody you aren’t in order to make it all work? If so then today’s soulful selling story is for you.Ekaterina's links:WebsiteInstagramFreebie: Life & Biz Assessment Ekaterina (she/ her) supports Mothers in Business to raise their Energy, Income & Feel Good Without Sacrificing their Own Needs or Family Values. Ekaterina, an ex-educator with an MA in Applied Linguistics, established her roots in London in her 20s, creating a life she is in love with for the last three decades. She launched a successful teaching and translation business, earning a UK residency. Later, she transitioned to the corporate sector as a carbon portfolio manager for a leading New York emissions fund in their London office, where she spent seven years, directly learning business and being mentored by the senior leadership team.In 2018, Ekaterina expanded her expertise by becoming a Corporate and Executive Coach, Personal Performance Coach, NLP practitioner, and certified in Clean Coaching, guiding individuals and teams in business and professional growth. As a mother, she now dedicates her coaching to supporting mothers in achieving business success without regrets or sacrifices. Additionally, Ekaterina contributes her knowledge as a lecturer at the University of Westminster's evening courses.*** NEW 1:1 Coaching Package: Click here to find out more about working together on your business strategy & self-belief to grow your audience & make more sales your way***QUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🌍 Click here to support Ruth in her big goal to raise 5k for women & girls living in poverty.👋 Click here to follow Ruth on Instagram

Doors to the Soulful Sales Society membership are about to close for a while, so in this quick bonus episode I’ll share 10 reasons why now is the chance to join.The membership closes May 1st. Click here to read more about it.Highlighted Member Testimonials"The sell everyday challenge has been so joyful... It gets to be easy." ~ Karen Webber"My biggest win has been the internal shift and having more confidence in who I am and what I have to offer as a coach." ~ Yael Dubin"Selling can be gentle and a daily activity. That's a huge transformation for me." ~ Moira Fuller"The space you've created of people who think like me, who show up in business like me, has been my biggest gratitude." ~ Dawn Behm"Do it! Such a refreshing way to encourage you to put yourself out there in a way that feels like you, not like everyone else says you SHOULD do. Ruth is such a supportive mentor. I've spent thousands on coaches that over promise and under deliver and can say hands down that Ruth is the total opposite!" ~ Alice Johnstone, The Postnatal Pilates Coach*** NEW 1:1 Coaching Package: Click here to find out more about working together on your business strategy & self-belief to grow your audience & make more sales your way***QUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🌍 Click here to support Ruth in her big goal to raise 5k for women & girls living in poverty.👋 Click here to follow Ruth on Instagram

Selling every single day. The thought of it might bring up feelings but to me it is actually no big deal. So here is my selling story sharing how I reached a place of indifference and ease around daily selling. Related episodes:Episode #19: Part 1 where I talk about my visibility strategy that informs my daily sellingEpisode #14: 4 Lessons From Selling Every Day for A Month*** NEW 1:1 Coaching Package: Click here to find out more about working together on your business strategy & self-belief to grow your audience & make more sales your way***QUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🌍 Click here to support Ruth in her big goal to raise 5k for women & girls living in poverty.👋 Click here to follow Ruth on Instagram

There are so many ways we could be selling our stuff, but that doesn’t mean we have to. Today’s soulful selling stories guest is sharing how possible it is to share from a place of values, trust and relationship-building, to bring in a flow of client referrals without even having a website.Monica's links:Website (Sanctuary Saloon)FacebookSubstack: Things I'm LovingMonica (she/they) has worn many hats online and off- conversion copywriter, tutor, artist, book editor, youth pastor, and witch. It might seem like they're all disparate roles, but actually their core is the same: they're about bringing together things that are hidden or locked away, and adding them to a giant pot that can then feed the community at large, a la the Stone Soup story. Unsurprisingly, she has many projects, including Things I'm Loving (on Substack), Sanctuary Saloon (for play), and Stone Soup Strategy Sessions (for biz strategy). *** NEW 1:1 Coaching Package: Click here to find out more about working together on your business strategy & self-belief to grow your audience & make more sales your way***QUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🌍 Click here to support Ruth in her big goal to raise 5k for women & girls living in poverty.👋 Click here to follow Ruth on Instagram

There’s a powerful mindset shift that comes with challenging yourself to sell everyday, one that can help you detach from the numbers and more quickly experiment with what really works for you. Which is what today’s episode is all about. Anna's links:WebsiteInstagramFreebie: 3 Day Instagram 10K Challenge - Self-PacedAnna Sabino (she/they) is a content strategist and a membership owner helping coaches and business owners grow on Instagram to book more coaching clients and sell more digital products.*** NEW 1:1 Coaching Package: Click here to find out more about working together on your business strategy & self-belief to grow your audience & make more sales your way***QUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🌍 Click here to support Ruth in her big goal to raise 5k for women & girls living in poverty.👋 Click here to follow Ruth on Instagram

There are so many things to consider when it comes to selling and delivering our offers. Setting up the perfect sales page, payment system and course platform are all things that can feel like massive hurdles that can get in the way of simply selling what it is that you do. What if you did it all imperfectly without all of that stuff in place and just sold your offer without the bells and whistles? That’s what today's episode is all about.Dawn's links:WebsiteLinkedInFreebie: The BOP Guide - Manage Intense Emotions Quickly & NaturallyDawn Behm at Heart Nature is focused on changing our world through first tending our relationship with ourselves.   As a neurodivergent ADHD mom raising two challenging, twice exceptional humans, Dawn's toolbox is deep and wide.  Full of  humor, fierce gentleness,  deep compassionate listening, and principles from Internal Family Systems, and nervous system regulation, Dawn expertly guides women who feel lost, overwhelmed or stuck.  Individually or in a safe group container, the learn to access their own hidden wealth of resilience.  With this inner resourcing, they find more freedom, strength and even joy while navigating whatever life brings their way. Certified as a Wayfinder Life Coach, Essential Emotions Coach and ICF ACC credentialed,  Dawn helps clients make peace with themselves and become resilient and empowered to shine their lights brightly in the world. *** NEW 1:1 Coaching Package: Click here to find out more about working together on your business strategy & self-belief to grow your audience & make more sales your way***QUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🌍 Click here to support Ruth in her big goal to raise 5k for women & girls living in poverty.👋 Click here to follow Ruth on Instagram

There is no such thing as a perfect offer, perfect messaging, or perfect pricing. And, as hard as it can feel, the way to figure out what’s truly right for you is to allow yourself to show up, see how it goes, and tweak along the way. Which is what today’s episode is all about.Nimisha's links:InstagramFreebie: Daily Mindful Moments JournalNimisha is a mother, surgeon, writer, artist and mindfulness teacher from Nagpur, India. Mindfulness saved her surgical career in 2016 but only changed her life after she became a mother in 2019. This is why she is passionate about making mindfulness accessible to everyone in ways that work for them and their life. She takes a trauma-sensitive approach to mindfulness, which means that she prioritises bodily autonomy and a felt sense of safety in her work. Her values include integrity, curiosity and joy. She runs a mindfulness membership called The Middle Path - Mindfulness your way.*** NEW 1:1 Coaching Package: Click here to find out more about working together on your business strategy & self-belief to grow your audience & make more sales your way***QUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🌍 Click here to support Ruth in her big goal to raise 5k for women & girls living in poverty.👋 Click here to follow Ruth on Instagram

Ever found yourself excited and focused to create the thing, but when it comes to selling it you just give up too soon or stop talking about it? If so, this episode is for you.Rachel's links:WebsiteInstagramQuiz: What Season of Business Are You In?Rachel (but most people call her Rachilli) is a chronically-ill (and proud) brand strategist & creative business coach helping fellow creative businesses take a seasons-informed approach to growing their brand ecosystem that aligns with their values, energy, and humanity.*** NEW 1:1 Coaching Package: Click here to find out more about working together on your business strategy & self-belief to grow your audience & make more sales your way***QUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🌍 Click here to support Ruth in her big goal to raise 5k for women & girls living in poverty.👋 Click here to follow Ruth on Instagram

We have all experienced methods and selling and marketing that were far from fun, some of which may have even totally gone against our values. Thankfully, it doesn’t have to be that way, which is what today’s episode is all about.Karen's links:WebsiteLinkedInBlog: Why? The one question that will change how you run your businessKaren Webber (she/her) Karen Webber is a marketing coach and strategist. As the owner of Goodness Marketing, Karen helps small businesses with big hearts do marketing that feels good, does good and gets good results.*** NEW 1:1 Coaching Package: Click here to find out more about working together on your business strategy & self-belief to grow your audience & make more sales your way***QUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🌍 Click here to support Ruth in her big goal to raise 5k for women & girls living in poverty.👋 Click here to follow Ruth on Instagram