#65: What's Working & Not Working in 2025 for Recurring Revenue

Recurring revenue is often seen as the holy grail for online business owners — steady income, less launch stress, more freedom. But let’s be honest: it’s not always as easy as it sounds.In this episode, I’m joined by my brilliant mastermind as we share real talk about what’s actually working for us in 2025.Featuring myself alongside Destini Copp, Kate Kordsmeier, Sage Grayson, Faith Mariah, Liz Stapleton and Monica Froese.Pssst... we have another pitch free panel planned for Sep 25th on getting traffic to your offers (especially without social media). Add it to your calendar.Want help building your recurring revenue & selling more, your way? Click here to read more about the Soulful Sales Society & get 40% off annual membership until Sep 17th.Some of the topics we covered:How can you start a membership with a small audience?Are low-cost memberships a “must” for coaches in the age of AI?How to design a membership that fits your energy and capacityHow to retain members and reduce churnHow to boost engagement and drive signups with ‘Get It Done Weeks’Other recurring revenue strategies that aren't membershipsEveryone's Links:Destini CoppKate KordsmeierLiz StapletonSage Grayson Faith Mariah Monica FroeseOther Links:Free Traffic School Panel September 25thSave 40% in the Soulful Sales Society Until Sep 17QUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🗣️ Click here to find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way👋 Click here to follow Ruth on Instagram

AI is reshaping the online course landscape - and our offers can’t stay static if we want to keep connecting and creating impact. In today’s episode, we’ll explore how to refresh and upgrade your offers for the AI era in ways that feel sustainable and supportive for you.In this interview with Monica Froese, we cover: the real reason “lifetime access” can be a trap in the AI era, how to identify and fix friction points in your programs, smart ways to use AI without losing your personal touch, and surprising behind-the-scenes examples of how Monica uses AI to save time, money, and mental load in her own life. Pssst... The Aligned AI Summit is now open, get your free ticket here with Monica's affiliate link.Episode Highlights:💭 [19:16] "The way people want to access your information is changing"💭 [15:15] "Chat GPT can tell you how to set up a shop, but does it run a shop? Does it know the actual human side behind how you get people to buy? Does it have that experience that it can give you?"💭 [22:41] "If you're going to use AI in your business, especially to create content, you have to get good at pushing back at it"Monica's Links:WebsiteThe Empowered ShopInstagramLinkedInListen to Ruth on Monica's podcast, the Empowered Business ShowOther Links:The Aligned AI SummitQUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🗣️ Click here to find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way👋 Click here to follow Ruth on Instagram

AI is everywhere right now, but a lot of the conversations around it feel overwhelming or just plain out of alignment for heart led business owners. That is why my mastermind decided to get together to have a real public conversation about how we are actually using AI, what's working, what's still feeling messy and how it's changing the way we run our businesses.Featuring myself alongside Destini Copp, Kate Kordsmeier, Liz Stapleton, Steph Blake and Tara Reid.Pssst... The Aligned AI Summit is now open, get your free ticket here.Episode Highlights:💭 [12:51] "Yes, AI is here. And I do think it's worth considering how we can use it not just to boost our business, but also to support ourselves and our own capacity." - Ruth💭 [30:33] "It's a tool, it's a guide. It is not the end all, be all. It's not, you know, excuse to like not have to think for yourself or for your own own business anymore either." - Kate💭 [44:02] "What I love about those no code apps is it you can do some unique things like in your course or your membership." - TaraEveryone's Links:Destini CoppKate KordsmeierLiz StapletonSteph BlakeTara ReidOther Links:The Aligned AI SummitQUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🗣️ Click here to find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way👋 Click here to follow Ruth on Instagram

What if the most loving thing you could do for your clients… was to stop saying yes to everything?In today’s episode, Suzanne Culberg shares one of her business boundaries that genuinely shocked me - and how it not only strengthened her offers but also saved her sanity,  with zero guilt.In this interview we talk about recognising the quiet ways our boundaries slip, why saying “no” can sometimes be the most generous thing you do, and how to create limits that feel both loving and liberating. Plus the very juicy boundary around actually getting paid for the work you do.Pssst... The Aligned AI Summit is now open, get your free ticket here.Episode Highlights:💭 [12:51] "I said three words which I recommend everyone should have in their boundary arsenal: "up until now", because then you're owning your place in it"💭 [23:10] "What you allow will continue"💭 [36:24] "It might hurt, but I think the hurt, the sting of honesty to me is always better than the lash of a lie"Suzanne's Links:WebsiteInstagramFacebookNewsletter"I Know Things" Group ReadingsSuzanne's emails about the pivot:"The Nope Coach Is Retiring (Kind Of)""I'm not the only one...and neither are you"Other Links:The Aligned AI SummitQUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🗣️ Click here to find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way👋 Click here to follow Ruth on Instagram

What if your weekly newsletter could do more than just “keep your audience warm”? What if it could bring in consistent income in and of itself, build deeper trust, and get clicks, opens and sales - even if your list is small?Today’s interview with Destini Copp is about just that, with a fresh take on weekly newsletters and how to monetise them, without them feeling like shouting into the void or constantly bombarding people with sales content. Pssst... Destini is speaking at the upcoming Aligned AI Summit, join the waitlist here.Episode Highlights:💭 [10:10] "That's when I knew I was onto something - I was getting people email me back and say, your emails are so good I started saving them into this special folder because I didn't want to miss them"💭 [14:20] "In not just every newsletter, but almost every single section, I'm directing them to that next step [with a strong call to action]"💭 [19:29] "I have a system and my system always starts with my promotional calendar, because if you're wanting to monetize, you always have to start with what you're selling and then you create content to support that"Destini's Links:WebsiteLinkedInFree Newsletter Profit Calculator*Hobbyscool*This is my affiliate linkOther Links:The Aligned AI SummitPassionfrootKit sponsorship networkQUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🗣️ Click here to find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way👋 Click here to follow Ruth on Instagram

In this episode, I’m diving into five practical ways I’ve been using AI to support my sales, in alignment with my capacity. Think: more emails without burnout, launch planning with less overthinking, offers that fit my energy, and tools to support my members more deeply (without losing the human touch).This isn’t about doing everything with AI. It’s about finding the right support, at the right time, so you can free up energy for the stuff that really matters - connection, creativity, and your unique magic.🎧 Tune in to hear:How I trained AI to sound like me (and how I use it daily)The mindset behind using AI in a values-led wayWays you can use AI to boost your sales today, even with limited capacityPlus, I share what’s coming next (👀 Aligned AI Summit + a juicy micro offer training!)💭 [3:21] "How can AI take some load off my shoulders? How can it help me with my capacity? How can it help me put a little less energy over there so that I can focus my energy over here?"💭 [11:28] "AI has really changed the game in terms of how I'm able to test different messaging angles."💭 [17:19] "Above all else, don't let AI make you get a second guess your own expertise and your own magic."Links:Aligned AI Summit WaitlistTrust-Building Micro Offers Training & Get It Done Week (in the Soulful Sales Society, join for $7)AI Sales Emails CourseQUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🗣️ Click here to find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way👋 Click here to follow Ruth on Instagram

If you’ve ever looked at someone further along in business and thought, ‘I could never do what they do,’ this episode is your reminder that we all start at zero feeling scared, messy, and unsure. In this extra special episode, I’m sharing a throwback to a time when I didn’t know if I could do any of this, when I was terrified to show my face even in a photo, and the lessons I learned from doing it anyway, without having everything figured out in advance. It’s time to normalise the messy feelings on this wild business journey!💭 [1:21] "I wanna talk about the mess more. I wanna be more honest about it. I wanna let go of the shame that comes with talking about not being perfect, especially when we are coaches"💭 [8:51] "Something in me told me it was time to get visible. It was time to start putting myself out there. It was time to start saying my truth, and I didn't know where the hell it was gonna lead"💭 [20:51] "I was so afraid of being seen myself that I couldn't see other people and I couldn't see that... we all have the same fears about putting ourselves out there"Links:The Mess of Success Free Event$7 Soulful Growth ClubQUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🗣️ Click here to find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way👋 Click here to follow Ruth on Instagram

I recently tracked my sales for 2 specific goals: going a month with daily, new customers plus my goal to welcome 200 new members. In this episode, I’ll share my key lessons - especially when it comes to my sales mindset and seeing what works.💭 [3:32] "I make more sales when I am properly tracking. I really do need to add a massive caveat to this though and say that sometimes it is hard."💭 [6:00] "The fact that you are in there tracking the numbers regularly is reinforcing and reminding you: I have this goal and I need to take action towards this goal"💭 [11:54] "Spending a few seconds on that every week or every other week is really adding up to a lot of really important and helpful data for me over time"Links:200 Member Experiment Behind-the-ScenesSoulful Sales Society Membership$7 Soulful Growth Club$10 Soulful & Strategic Freebie BootcampQUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🗣️ Click here to find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way👋 Click here to follow Ruth on Instagram

Ever feel hurt when you see how many people unsubscribed from your emails? And does that feeling ever make you question what to send and how often to send your emails? If so, today’s episode is for you!💭 [3:52] "Have you ever made a decision about whether to send an email or what to say in an email or how much to sell based on a fear of people unsubscribing?"💭 [5:11] "The people who are unsubscribing are not your dream clients... or not your dream clients YET"💭 [7:21] "A smaller, more engaged email list is so much more valuable to you than a larger, totally indifferent email list."Links:$7 Soulful Growth Club$10 Sell More With Email BootcampQUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🗣️ Click here to find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way👋 Click here to follow Ruth on Instagram

Have you ever felt resentful at how much you give to your clients in your offers? Or have you ever added more to your offers because you're feeling shaky on their value? If so, this episode is for you. I'll share why less can actually be so much more for our offers, plus how to experiment with finding the right way of delivering that supports your energy, personality, and values.💭 [3:04] "The outcome of your offer is what gives it its value. And to give people the outcome in the simplest way possible is super, super valuable to our people."💭 [7:47] "What support can I include in service of the transformation of the offer that both feels sustainable for me and that feels like I'm being properly compensated for it at that price point?"💭 [12:22] "Do you trust that you can still give value even if you're not there?"Links:Free rule-breaking offers workshop (Feb 5th with limited replay)The Aligned Offers Experience (discount ends Feb 9)QUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🗣️ Click here to find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way👋 Click here to follow Ruth on Instagram