Crack the Customer Code podcast

Crack the Customer Code

Adam and Jeannie

Crack the Customer Code is dedicated to helping business professionals, small business owners, and customer-facing professionals learn the ins and outs of creating great customer experiences. With interviews and insights from a wide range of experts in the field, Crack the Customer Code will explore both timely and timeless topics, from how to increase customer loyalty through social media to why customers are more prone to lose control with companies nowadays. Crack the Customer Code provides a peek behind the curtain of what customer experience professionals really know about customers and how to make them happy and keep them loyal.

479 Episodes

  • Crack the Customer Code podcast

    473: Bourbon Summit, Season Finale

    30:36

    This is one of the longest Bourbon Summits in the show's history, and Jeannie and Adam survived, don't worry! But more importantly, it was one of the longest as so many things had to be covered. From the changes to the world of CX to a recapitulation of what the show's guests covered, there's so much to hear, so crack open a bottle of your favorite drink and tune in. Learn more about your ad choices. Visit megaphone.fm/adchoices
  • Crack the Customer Code podcast

    472: Marlanges Simar, Prime Therapeutics

    26:05

    It's incredibly challenging being the CX leader, especially when you're always looking for support from the rest of the organization. That's why the advice Marlanges Simar has is so powerful and energizing. More importantly, it's bound to help any CX leader out there. Marlanges collaborates with stakeholders and leads a team with the clear purpose of solving customer problems and helping them achieve their goals. More importantly, she runs programs that get employees to think of customers as the organization's central focus. Currently, she is working as the Director of Customer Experience at Prime Therapeutics. Learn more about your ad choices. Visit megaphone.fm/adchoices
  • Crack the Customer Code podcast

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  • Crack the Customer Code podcast

    471: When the Frontline is the Last to Know

    12:32

    Recently, there have been so many changes with the rapidly evolving technology and the pandemic, but something hasn't been included – the frontline workers. This always leads to problems as your frontline workers are the ones customers contact, and if they are not in the loop, you'll only create a bad customer experience. It's crucial now more than ever to keep your employees in the loop not only for the customers but also for the workers' morale. You can only create more problems for the entire company if you don't, which is why Jeannie and Adam will discuss how to solve this widespread issue. Learn more about your ad choices. Visit megaphone.fm/adchoices
  • Crack the Customer Code podcast

    470: Dan Gingiss, The Experience Maker

    27:20

    Dan wants you to create a memorable experience for your customers, as that will turn you into an experience maker, which always leads to success. He has a lot of advice to give you on achieving this goal, how the pandemic has influenced a greater need for change, and so much more. You’ll see that all of this is possible, no matter the type of company you’re in. Learn more about your ad choices. Visit megaphone.fm/adchoices
  • Crack the Customer Code podcast

    469: Frictionless vs. Memorable CX

    11:36

    Frictionless vs. memorable. Do you have to choose either, or can your business manage both? It's a tricky question to answer, especially since so few brands are successful at being both memorable and frictionless at the same time. The research shows that at a certain point, you'll have to choose whether to be increasingly frictionless or increasingly memorable. You need to understand when these two go together and when they have to split. Learn more about your ad choices. Visit megaphone.fm/adchoices
  • Crack the Customer Code podcast

    468: Greg Lisiewski

    27:19

    The way we view the payment part of the customer journey needs to change, and it needs to become another important part of what we look into in the customer experience segment. Greg Lisiewski from PayPal has a lot of useful advice he can give you on why payments matter, what PayPal is doing to improve this segment, and so much more. If you want to make this as simple and unobtrusive for the customer and subsequently increase conversions, then this episode has the insights you are hoping to get. Learn more about your ad choices. Visit megaphone.fm/adchoices
  • Crack the Customer Code podcast

    467: How Location and Design Impact CX

    11:54

    Sometimes, customers can't reach a location, or they don't find the physical store attractive enough. Unfortunately, these problems that businesses face have reached new levels during the pandemic, so companies need to rethink their physical stores to attract their customers and improve their experience. Learn more about your ad choices. Visit megaphone.fm/adchoices
  • Crack the Customer Code podcast

    Bonus Episode: Noa Danon

    24:25

    In this special sponsored episode, we’re talking with Noa Danon, Co-Founder and CEO at EverAfter.ai. Thank you to EverAfter for sponsoring this episode. We’ve talked a lot about Artificial Intelligence (AI) on this podcast. But often we’re talking about it in a consumer-facing context. Our conversation with Noa Danon explores concepts that apply beyond the typical Business-to-Consumer (B2C) relationship. What's really interesting is how EverAfter uses the data they have to strengthen the relationship with Business-to-Business (B2B) customers, which can be really challenging. Learn more about your ad choices. Visit megaphone.fm/adchoices
  • Crack the Customer Code podcast

    466: David Horsager

    28:47

    A term we use a lot in business and customer experience is 'confidence', but where does that confidence come from? It comes from trust. It's easy to forget how fundamental trust is to any relationship, including economic relationships. When we talk about the whole customer experience journey, we need trust to move forward with all elements of the customer experience. This is such an interesting topic to unpack. Learn more about your ad choices. Visit megaphone.fm/adchoices
  • Crack the Customer Code podcast

    465: Customer Effort 2.0

    12:03

    The worst of the pandemic is behind us, but a big question arises: How tolerant are customers now? Or better said, are they more or less tolerant than they were before the pandemic? Learn more about your ad choices. Visit megaphone.fm/adchoices

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