How can redefining culture fuel business growth? Pat Walsh, CPO at Potbelly Sandwich Works, shares how reshaping the company’s mission, vision, and values laid the groundwork for bold expansion plans.

CPO PLAYBOOK with Felicia Shakiba

Refreshing Vision and Mission Statements

Business

Entrepreneurship

CPO PLAYBOOK isn’t your typical business podcast. Hosted by Felicia Shakiba—Korn Ferry executive coach and fixer of high-stakes people problems—we tackle the stuff that keeps founders, investors, and execs up at night. From leadership blind spots to messy M&As, scaling headaches to culture chaos—we don’t just talk about business, we solve it.
Guests? Think PepsiCo, SoftBank, Harvard, Reddit, Valentino, Adidas, Stanford, and MCM Capital—aka the folks shaping global markets and billion-dollar bets.
If you like your insights bold, your leadership sharper, and your strategy with a side of “why didn’t anyone tell me this sooner?”—hit subscribe. This is your competitive edge, one episode at a time.

Refreshing Vision and Mission Statements

CPO PLAYBOOK with Felicia Shakiba

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