Copy That! is a show dedicated to the craft of copywriting in all of its forms hosted by five copywriters and marketers named Alex, Rod, Lindsey, and Sean. In every episode, we talk copy, share resources, and provide an over-the-shoulder look at what we do to write copy that sells. The hardest part of every copywriter’s career is the journey from learning copywriting theory to actually practicing it in the real world — getting clients, keeping them happy, improving your skillset as you work, and more. We make this show because we want to help people along their journeys and give them the tools they need to survive and thrive as a working copywriter.
Step Into the Mind of an A-List Copywriter (feat. Glenn Fisher from The Fix)
2:21:49Alex sat down with the one and only Glenn Fisher from @TheFixCopywriting (who btw worked as a Copy Chief at Agora and has written for companies like Pinterest and Huel) to talk all things copywriting and marketing.
How a broke 17-year-old skipped college and became a 7-figure e-commerce copywriter
2:10:23Making high 6 or even 7 figures as a copywriter is the exception, not the norm. But exceptions *do* exist. And in this video Sean sits down with one. This 7 figure copywriter began his journey at 17 with no formal education, no courses, and no money. 5 years later, he's made over $1 million for himself. If you want to follow anyone's path, follow his. It's a story of hard work, cleverness, and finding sparks of creativity.
You’re Wrong About ”Hard Work” | An Interview with Kyle Milligan
1:55:38Sean sat down with Kyle Milligan (of Copy Squad/"Take Their Money" fame) with the intent of talking about some of our favorite topics like: - AI copywriting - Common copywriting mistakes - The biggest problems new copywriters run into - The state of copywriting YouTube ...but of course they ended up talking about everything under the sun. So sit back, relax, and get ready for a wild ride as they talk about fun subjects like: - Their deepest insecurities as copywriters - Why competence and confidence are less connected than you think - What makes Copy That!'s marketing uniquely strange
Risking it All | What it Takes to Become a Financial Copywriter (With Tania Yeo, Daniel Throssell, and Steven Young)
2:01:02In this roundtable discussion, copywriters Tania Yeo and Daniel Throssell discuss their experience getting into financial copywriting, and the sacrifices and risks they had to take. Then the conversation broadens out to include what copywriters can do to improve and succeed in this business, and what mistakes to avoid (with helpful tips from Steven Young along the way).
A Secret: How Much Money Copywriters ACTUALLY Make
53:00In this episode of Copy That! we answer two of our favorite “It Depends” questions: “How much do copywriters really earn?” and “How much can a new copywriter expect to make when starting out?” Like most “It Depends” questions… it’s complicated. That’s why we decided to double the length of this month’s episode and get into all the details that go into how copywriters make money writing copy. Details like: The real impact of being freelance vs in-house How long it really takes to start making money as a beginner copywriter How much you should be making at each stage of your career When and how to ask for royalty checks Going “wide” vs “deep” when skilling up (Generalizing vs Specializing) And the BEST way to sell your services (without even using the word “copy”)
Research Is EASY If You Do “THIS” - The Secret to Copywriting Research
42:26“How do professional copywriters do research?” “What do I even research for my copy?” “How much research is enough?” We get questions everyday about how to do research for copywriting gigs, so this episode of Copy That is! is dedicated to the research process. Some of the things we say are so controversial that we may have attracted the attention of one the world’s best email copywriters… Tune in to find out: The 4 Types of Research You Should Be Doing How to Know WHAT to Research The Simple Trick to Make Clients Give You Info Worth Using How to Make Other People Do Your Customer Research… For Free When You SHOULDN’T Do Research Embarrassing Research “Hacks” We Actually Use