ClearBrand Marketing Podcast

In this episode Wikipedia expert Bill Beutler, founder of Beutler Ink, sits down with Alexander to discuss what it takes to get an article on Wikipedia. Bill shares his insights on creating new articles based on Wikipedia's guidelines and shares what he's learned about how to get backlinks and manage your reputation on Wikipedia. Timestamps00:00 Introduction 03:09 Why Edit Wikipedia?12:45 How PR And Wikipedia Intersect15:46 How To Earn An Article On Wikipedia19:18 Examples22:17 Does News Coverage Matter?30:09 Why It's Difficult To Get An Article34:40 Mistakes In PR And Marketing39:55 Funding The Wikipedia Foundation43:12 Making Content Changes51:25 Wikipedia Vs. AI54:46 Brand Representation Tips01:03:30 What Is Wikidata?01:07:42 Final ThoughtsClearBrand Social & WebsiteWebsite: https://clearbrand.com/X (Twitter): /clearbrand_LinkedIn: /clearbrand-co/Instagram: /clearbrand_Facebook: /clearbrandcoNewsletter: https://clearbrand.com/subscribe/🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/

In this episode Alexander breaks down the foundational principles of marketing, introducing the four key laws every marketer should know. He explains how mastering these laws is essential for crafting marketing strategies that connect with customers and drive business growth. Tune in to learn how to apply these principles to create campaigns that truly resonate.Timestamps0:00 What Are Laws Of Marketing?4:47 Build Memories15:36 Maximize Availability22:31 Reach The Market48:04 Test & ValidateClearBrand Social & WebsiteWebsite: https://clearbrand.com/X (Twitter): /clearbrand_LinkedIn: /clearbrand-co/Instagram: /clearbrand_Facebook: /clearbrandcoNewsletter: https://clearbrand.com/subscribe/🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/

Scott Howard, founder of Moss Rock Solutions, takes us through his inspiring journey into software development and shares the key principles that helped him build a thriving business. From cultivating curiosity and faith to making smart hiring decisions, Scott opens up about the strategies that have fueled his success. He discusses the real-world challenges of navigating a fluctuating economy, the power of coaching and mentorship, and why financial management is critical for long-term stability.Scott also shares how to balance risk, build lasting client relationships, and set powerful goals for both personal and business growth. You can learn more about Scott's software development company here: https://mossrock.com/Resources MentionedGetting Things Done by David AllenThe Checklist Manifesto by Atul GawandeTimestamps0:00 Introduction7:05 Self Development And Curiosity9:40 Learning: A Lifelong Journey13:04 Faith In Business16:36 Navigating Challenges And Opportunities22:37 The Hiring Process32:42 Balancing Risk Vs. Growth42:17 Coaching And Mentorship48:26 Setting Goals56:38 Why Checklists Are Awesome1:04:36 Understanding Growth1:10:05 Client Relationships1:18:31 Building Financial Resilience1:23:45 Final ThoughtsClearBrand Social & WebsiteWebsite: https://clearbrand.com/X (Twitter): /clearbrand_LinkedIn: /clearbrand-co/Instagram: /clearbrand_Facebook: /clearbrandcoNewsletter: https://clearbrand.com/subscribe/🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/

Brandon Leibowitz, founder of SEO Optimizers, explains the key strategies for ranking on Google’s first page. He talks through blogging, high-quality backlinks, on-page optimization, and AI’s role in SEO.Brandon advises against relying on AI-generated content for final drafts and stresses the need for accuracy and fact-checking when writing with AI. He also shares insights on technical SEO, content creation, and how to acquire backlinks the right way.Learn more about Brandon and SEO Optimizers (and claim your free gift) here: https://seooptimizers.com/gift/Timestamps00:00 Introduction 04:18 Marketing Strategy Overview06:01 What is SEO and Why It Matters07:17 SEO Rankings: Key Metrics08:24 How to Rank on Google + AI’s Role11:08 Content Length for Landing Pages & Blogs12:30 Recommended SEO Tool: Surfer SEO13:39 SEO Tools vs. Google17:53 AI’s Impact on SEO22:53 Adapting to Google Algorithm Changes29:04 Backlink Strategy at SEO Optimizers33:11 Backlinks: What to  Avoid40:40 Taking Google’s statements with a grain of salt43:08 Building Backlink Strategies for Clients 46:08 Staying Relevant in SEO50:05  Blog Update Frequency51:06 Internal Linking for Blogs53:53 Good Anchor Text in SEO56:07 Using Link Whisper for SEO57:42 Backlink Outreach Strategies1:08:04 Offering Value for Backlinks1:10:25 Other Ways to Improve Rankings1:14:09 SEO as a Long-Term Strategy1:15:35 Final ThoughtsClearBrand Social & WebsiteWebsite: https://clearbrand.com/X (Twitter): /clearbrand_LinkedIn: /clearbrand-co/Instagram: /clearbrand_Facebook: /clearbrandcoNewsletter: https://clearbrand.com/subscribe/🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/

Rob Diepersloot, founder and CEO of WonderCow, shares how he went from dairy farming to launching a colostrum supplement company. We discuss some of the issues they've had to overcome and how his faith, family, and fitness keep him grounded and motivated.Learn more about WonderCow here: https://wondercow.com/Timestamps00:00 Intro01:21 Seven Generations Of Dairy Farming12:12 How To Be A Good Family Man With A Business21:55 What Is Colostrum?32:00 Launching A Colostrum Brand49:58 How To Build Resilience57:02 Faith & Gratitude1:01:56 Fitness Makes Life Better1:06:24 Making Time For What Matters1:09:13 Lessons In Leadership1:14:18 Quotes Rob Collects1:18:40 Where To Find WonderCow (And Why It's So Good)ClearBrand Social & WebsiteWebsite: https://clearbrand.com/X (Twitter): /clearbrand_LinkedIn: /clearbrand-co/Instagram: /clearbrand_Facebook: /clearbrandcoNewsletter: https://clearbrand.com/subscribe/🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/

In this video, Eric Brown, CEO of GO2 Delivery, dives into his journey of building multiple companies, sharing hard-earned lessons on leadership, cash flow, and personal growth. He covers strategies for hiring, delegation, balancing work with family, and the importance of embracing mistakes. If you're ready for actionable insights on entrepreneurship and personal development, Eric delivers.Learn more about GO2 Delivery here: https://go2delivery.com/Timestamps00:00 Intro02:08 Eric's Entrepreneurial Journey04:13 Finding Freedom06:20 Milestones of Success09:58 How Leadership Changes Beyond a Million13:22 Expanding Business Horizons17:25 Keys To Growth20:01 Finding The Right Niche27:08 Gaining Momentum 33:45 Marriage, Time, And Entrepreneurship35:32 Practical Cash Flow40:01 Business Metrics43:43 Identifying The Need For Change49:12 Personality Profiles In Business59:30 Hire People Better Than You1:03:45 Mistakes Are Gifts1:10:44 New Hires And Expectations1:12:18 Overcoming Long-Term Barriers1:16:16 Align Purpose And Passion1:28:29 Balancing Work And Family Life1:37:25 Final ThoughtsClearBrand Social & WebsiteWebsite: https://clearbrand.com/X (Twitter): /clearbrand_LinkedIn: /clearbrand-co/Instagram: /clearbrand_Facebook: /clearbrandcoNewsletter: https://clearbrand.com/subscribe/🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/

Stephanie Everett, Chief Growth Officer and Business Coach at Lawyerist, shares the 6 principles she teaches businesses to grow in a healthy and sustainable way. She covers topics ranging from the mindset of the owner, to how to set a clear vision and hire a stellar team, plus why she hates hourly billing and what you should do instead.Learn more about her companies here: lawyerist.com and affinityconsulting.comTimestamps00:00 Highlight and Intro01:51 Stephanie Everett's Journey to Lawyerist04:58 Transitioning to Ownership and Leadership09:41 Merging Companies16:53 Coaching at Scale: A New Approach23:32 Building a Healthy Owner Mindset33:36 Defining a Clear Vision for Your Business44:32 The Importance of Team Values50:46 How To Find Great Employees54:32 Attracting and Retaining Ideal Clients1:05:17 How To Get Off Hourly Billing1:09:47 Implementing The Right Systems and Technology1:19:10 Final ThoughtsClearBrand Social & WebsiteWebsite: https://clearbrand.com/X (Twitter): /clearbrand_LinkedIn: /clearbrand-co/Instagram: /clearbrand_Facebook: /clearbrandcoNewsletter: https://clearbrand.com/subscribe/🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/

Fred Loucks shares his journey from working in single-family residential construction to buying Dunn & Stone Builders and surviving during the pandemic. He also talks about the need for businesses to prioritize creating a positive work environment and how they can help their employees look forward to coming to work. He highlights the importance of systematizing processes in the construction industry to improve efficiency and reduce waste.Learn more about Dunn & Stone Builders here: https://www.dunnandstonebuilders.com/Timestamps00:00 Introduction and Background03:08 Implementing Supply Chain Management Strategies07:59 Buying the Business19:03 Navigating the Challenges of COVID-1926:20 Dealing with Rising Construction Costs29:27 Honoring Contracts, Even When It's Hard37:44 The Mindset of a Business Owner44:26 Taking Care of Employees and Building Trust50:59 Transitioning from Survival Mode to Growth Mode53:17 Buying Out a Co-Owner55:02 Using Story to Build Better Processes58:55 Creating a Positive Work Environment01:03:59 Systematizing Processes for Efficiency01:07:24 Putting Customers FirstClearBrand Social & WebsiteWebsite: https://clearbrand.com/X (Twitter): /clearbrand_LinkedIn: /clearbrand-co/Instagram: /clearbrand_Facebook: /clearbrandcoNewsletter: https://clearbrand.com/subscribe/🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/

J.J. Lee is the founder of Trademark Lawyer Firm. He's been practicing trademark law for over 15 years and has successfully registered over 7,000 trademarks.We discuss trademarks, branding, and what a trademark does and doesn't protect.Learn more about Trademark Lawyer Firm and how to protect your brand here: https://www.trademarklawyerfirm.com/Timestamps00:00 Introductions1:35 Trademarks And Branding7:04 Trademark Protection And Enforcement10:48 The Risks Of Choosing A Bad Trademark16:18 Could Elon Musk Register A Trademark For X?19:19 The Jack Daniels Case23:35 Trademarks, Free Speech, And Parodies30:35 Trademarks And Business Value38:49 The Process Of Trademark Registration46:45 Final ThoughtsClearBrand Social & WebsiteWebsite: https://clearbrand.com/X (Twitter): /clearbrand_LinkedIn: /clearbrand-co/Instagram: /clearbrand_Facebook: /clearbrandcoNewsletter: https://clearbrand.com/subscribe/🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/

In this episode, my guest is Connor Dube, multi-time entrepreneur and host of the B2B Mentors podcast. He shares how to leverage ROI recapture to get more sales from leads you already have.Learn more about ConvertAVisit and sign up for a free trial here: https://www.convertavisit.com/Timestamps00:00 Introduction02:04 Selling Is Not Telling... Selling Is Helping04:45 A Marriage Story: Sales And Marketing06:05 Markets Vs. Sales: Understand Your Customers08:14 What's Your Customer's Pain?11:19 The 333 Rule17:10 ROI Recapture22:30 Dark Social25:57 The 4 C's38:04 Final ThoughtsClearBrand Social & WebsiteWebsite: https://clearbrand.com/X (Twitter): /clearbrand_LinkedIn: /clearbrand-co/Instagram: /clearbrand_Facebook: /clearbrandcoNewsletter: https://clearbrand.com/subscribe/🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/