CEO Haus

In this episode of the CEO Haus Podcast – Ellie sits down with business coach Alexa Wilkinson for a no-filter chat on what really goes on behind the scenes of running a six-figure business. From chasing payments to setting boundaries, they break down the truths most people won’t talk about online. Alexa shares hard-earned lessons on why scaling doesn’t always mean success, the importance of air-tight contracts, and how to protect your energy (and income) when clients ghost. Key Takeaways: Six-figure months don’t mean freedom - unless your systems are solid.More money often brings more problems. If your systems are a mess and your boundaries are non-existent, scaling will drain you instead of freeing you.Profit is the goal - not performative revenue.Six figures on paper mean nothing if your expenses are eating it all. Focus on what actually hits your bank account, not just what looks good online.If it’s not in a contract, it doesn’t count.Terms and conditions aren’t just a checkbox - they’re your safety net. Whether it's a course, client, or coaching offer, clarity and protection are non-negotiable.Chasing payment isn’t awkward - it’s essential.You’re not “being difficult” for asking to be paid. Services stop when invoices do. It’s not personal, it’s business.Being a CEO means making hard (but necessary) decisions.Chasing invoices, enforcing contracts, going to small claims - it’s not dramatic, it’s just business. You’re not “too much.” You’re doing what leaders do.Connect with Alice on Instagram here. Thank you for listening to this episode of the CEO Haus Podcast… If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it. IMPORTANT LINKS:Apply for social media management or to work with our agency in a bespoke package:www.palmsocials.com/contact For coaching: send me a DM on IG and let’s see if we’re a perfect fit If we’re not already besties on IG, you’ll find me at:@palmsocialsuk

In this episode of the CEO Haus Podcast – Ellie’s sitting down with social media strategist Alice Walter from Wonderland Socials, to talk about the most slept-on client attraction tool: Facebook groups. If you’ve been putting all your energy into Instagram and your DMs are empty - this episode is the permission slip (and strategy) you didn’t know you needed. Alice breaks down why community-driven spaces convert better, how to actually use groups without being spammy, and what most service providers get totally wrong about showing up online. From profile audits to posting with purpose, this episode is for anyone ready to build trust, attract aligned leads, and turn visibility into sales - without burning out.Key Takeaways: Facebook groups aren’t dead, but your strategy might be.If you’re not seeing results, you’re likely missing the connection piece. It’s not about posting more - it’s about posting with presence.Instagram isn’t your only stage.Diversifying your platforms = expanding your reach. If your dream clients aren’t biting on IG, they might already be waiting in a Facebook group.People buy from people, not profiles.Showing up with value, sharing wins, and starting real conversations builds trust faster than any cold DM. Your profile is your shopfront.If your bio doesn’t clearly communicate who you help and how, you’re leaving money on the table - especially inside groups.Automation is helpful. Connection is non-negotiable.Systems are great - but they should never replace real human energy. You need to be efficient and intentional. Connect with Alice on Instagram here and download her guide on how to get more clients using Facebook groups here. Thank you for listening to this episode of the CEO Haus Podcast… If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it. IMPORTANT LINKS:Apply for social media management or to work with our agency in a bespoke package:www.palmsocials.com/contact For coaching: send me a DM on IG and let’s see if we’re a perfect fit If we’re not already besties on IG, you’ll find me at:@palmsocialsuk

In this episode of the CEO Haus Podcast - Ellie’s diving into the real reason your content isn’t converting - even when it looks like you’re doing everything “right.” From lightbulb moments to buyer psychology, she breaks down the 5 stages of the buyer’s journey and how to speak to each one inside your content. It’s all about building trust, guiding your audience, and shifting from “just getting engagement” to creating content that actually sells. If you’ve been stuck in content limbo - this is your roadmap out.Key Takeaways: "Helpful" content isn’t always converting content.You might be getting likes, saves, clicks, and “this is so useful” replies… but if you’re not moving people through the buyer’s journey, they’ll never move into buyer-mode.Most creators are speaking to the wrong stage (or just one).If they don’t even know they have a problem yet? Your offer won’t land. And if they do know, but haven’t seen your solution as the answer? They’ll keep scrolling.The buyer’s journey has 5 stages - and your content needs to touch them all.From unaware to ready to buy, each stage needs a different kind of message. Miss one, and you risk losing them before they even see your offer.Sales content doesn’t mean “just pitch more.”It means creating posts that build toward the sale - by waking people up, naming their exact struggles, showing your method, and building trust before the CTA drops.It’s not about posting more - it’s about posting with purpose.You don’t need more content. You need more intentional content that meets your audience where they are - and moves them forward.Thank you for listening to this episode of the CEO Haus Podcast… If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it. IMPORTANT LINKS:Apply for social media management or to work with our agency in a bespoke package:www.palmsocials.com/contact For coaching: send me a DM on IG and let’s see if we’re a perfect fit If we’re not already besties on IG, you’ll find me at:@palmsocialsuk

In this episode of the CEO Haus Podcast - Ellie sits down with the powerhouse Kayleigh Greenacre to dive deep into what it really takes to stand out in a saturated space. From teaching in schools to teaching future leaders, Kayleigh shares her raw and real journey into business - and what makes her the go-to when it comes to iconic leadership. It’s all about mindset, conviction, showing up boldly, and why your personal brand voice is everything.Key Takeaways: Don’t just post for the sake of it — bring the energy.If you’re not fully backing your message with confidence and belief, your audience won’t either. Embody the version of you they want to buy from.Leverage the skills you already have.Your background, no matter what it is, holds power. Whether it’s teaching, sales, admin or customer service - those transferable skills can and should shape your positioning.Authority has nothing to do with your income.You don’t need to be making six figures to be seen as a leader. You need clarity, conviction, and a bold voice that actually says something worth listening to.Say the same thing, better. Not something new.You don’t need 100 new ideas a month - you need to repeat your message so clearly and confidently that people instantly associate it with you.Confidence builds trust.Your audience buys from people who believe in what they do. Show up consistently with conviction, speak your truth, and remember you don’t need permission to show up.Connect with Kayleigh on Instagram hereThank you for listening to this episode of the CEO Haus Podcast… If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it. IMPORTANT LINKS:Apply for social media management or to work with our agency in a bespoke package:www.palmsocials.com/contact For coaching: send me a DM on IG and let’s see if we’re a perfect fit If we’re not already besties on IG, you’ll find me at:@palmsocialsuk

In this episode of the CEO Haus Podcast - Ellie is giving you the full behind the scenes of her most recent launch - The Instagram Funnel Sprint, and breaking down the exact strategies she used to have a successful launch. Ellie breaks down what a strategic, layered launch actually looks like and how it can lead not only to sales… but to even bigger upsells and conversions without the stress, panic or burn out.Key Takeaways: Start with awareness, not salesThe launch starts with problem-aware content that gets your audience thinking about their struggles, not your offer. You create demand by making them realise their gaps first, not by pushing the solution.Design your lead magnet with intentionYour lead magnet isn’t just a list-building tool - it deepens the problem-awareness and positions your offer as the natural next step, building anticipation without giving away the fix.Promote with purpose, not repetitionFocus on content that tackles three key audience pain points (e.g. funnel clarity, lead quality, and inconsistent sales), showing how your offer could solve them - no copy-pasting, just strategic storytelling.Treat your freebie like a conversion eventThe freebie should be structured to pre-sell your offer, by demonstrating the problem, showcasing the solution, and aligning your offer as the clear next move.Upsells happen when you’ve built trustYour upsells won’t feel salesy if the entire funnel - content, lead magnet, freebie, and offer - was designed to build trust, prove results, and provide value upfront, making the upsell feel like a natural next step, not a pitch.Thank you for listening to this episode of the CEO Haus Podcast… If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it. IMPORTANT LINKS:Apply for social media management or to work with our agency in a bespoke package:www.palmsocials.com/contact For coaching: send me a DM on IG and let’s see if we’re a perfect fit If we’re not already besties on IG, you’ll find me at:@palmsocialsuk

In this episode of the CEO Haus Podcast - Ellie sits down with Lynsey Grace, a mindset coach who helps ambitious women break through their business blocks. They deep dive into entrepreneurship and how our subconscious minds, money stories and corporate conditioning hold us back from reaching our business goals. Lynsey shares her insights on why working for yourself is like personal development on steroids, and how understanding your relationship with money can be a game-changer for your business journey. Key TakeawaysMindset is everythingYour subconscious can either be your biggest business bestie or your worst enemy. Understanding and rewiring your internal narratives is crucial for breaking through your own glass ceilings. Talking about your finances is empoweringBreaking free from corporate conditioning means embracing transparency and understanding your unique money story.Entrepreneurship is personal growthRunning your own business is a transformative journey of self-discovery and you’ll learn more about yourself than you ever thought possible.Identity can limit your potential, if you let itThe identities you carry from childhood, the corporate world and society can limit your potential. Challenge those narratives and create a new entrepreneurial identity in line with who you want to become.Women are changing the game!!More women than ever are stepping into entrepreneurship, breaking generational patterns and creating their own paths. Embrace your power as an entrepreneurial woman. Connect with Lynsey on Instagram hereThank you for listening to this episode of the CEO Haus Podcast… If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it. IMPORTANT LINKS:Apply for social media management or to work with our agency in a bespoke package:www.palmsocials.com/contact For coaching: send me a DM on IG and let’s see if we’re a perfect fit If we’re not already besties on IG, you’ll find me at:@palmsocialsuk

In this episode of the CEO Haus Podcast - Ellie talks about why your freebie isn’t converting, how to fix it, and what you need to do to turn email subscribers into paying clients. So many business owners create amazing freebies that bring in tonnes of leads and then do nothing with them. Ellie dives into creating funnels that convert, so you can start collecting money, not just emails. Key TakeawaysStrategic Instagram content and CTA’s drive serious leads.Your content and CTAs should be strategically built to attract leads that are already looking for a solution.Your freebie isn’t the problem your sales engine is. If you’re not nurturing your leads and providing them with a clear next step towards buying, they’re not going to convert. You’re missing bottom funnel content that converts.Content for visibility and value isn’t enough. You need content that actually moves people closer to buying. See your freebie as a sales tool.Your freebie should act as a filter that attracts, qualifies, and pre-sells the right people.You need a tripwire…It’s essential for filtering serious buyers from freebie collectors. Download my free Instagram Funnel Playbook GuideSign up to my free Instagram Funnel Playbook Masterclass Thank you for listening to this episode of the CEO Haus Podcast… If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it. IMPORTANT LINKS:Apply for social media management or to work with our agency in a bespoke package:www.palmsocials.com/contact For coaching: send me a DM on IG and let’s see if we’re a perfect fit If we’re not already besties on IG, you’ll find me at:@palmsocialsuk

In this episode of the CEO Haus Podcast - Ellie is diving into something that will completely change the way you think about making money on Instagram—your Instagram Funnel. Most business owners think they need more content, more engagement, or more leads to make sales… but that’s actually not the problem. If you’re getting leads but they’re not turning into paying clients, your Instagram isn’t set up like a sales funnel.Key TakeawaysThere’s no point collecting leads if you’re not converting themThis is where an Instagram Funnel comes in to playIf your Instagram isn’t bringing in consistent sales, it’s not because you need more leadsIt’s because your funnel isn’t designed to convert themA lead is only valuable if you have a system in place to nurture and convert themThis is why content alone won’t grow your businessThe key to making money whilst you sleep…A strong Instagram Funnel that attracts, nurtures, and sells—on autopilotStop relying on engagement spikes to generate more leadsYour Instagram should be set up as a consistent lead gen funnelMost business owners are collecting leads but never monetising themA lead is only valuable if you have a system in place to nurture and convert themDownload my free Instagram Funnel Playbook GuideSign up to my free Instagram Funnel Playbook Masterclass Thank you for listening to this episode of the CEO Haus Podcast… If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it. IMPORTANT LINKS:Apply for social media management or to work with our agency in a bespoke package:www.palmsocials.com/contact For coaching: send me a DM on IG and let’s see if we’re a perfect fit If we’re not already besties on IG, you’ll find me at:@palmsocialsuk

In this episode of the CEO Haus Podcast, Ellie is breaking down the four buyer types for you. If you’re not seeing the conversions you want, despite having a good sales strategy, the problem might not be how often you’re selling—but how you’re selling. By the end of this episode, you’ll have a clear understanding of them, how they make purchasing decisions, and how to adjust your sales strategy to reach all of them—so you can convert more leads, increase your revenue, and make selling feel a whole lot easier.Key TakeawaysYour audience isn’t made up of just one type of buyer. If you’re only selling one way, you could be missing out on 75% of potential sales.People make buying decisions in different waysSome people buy based on proven results, others buy based on emotion, others need time to weigh up their decision and others need all of the data and clear explanations.Understanding buyer psychology isn’t about putting people into boxesIt’s about diversifying your sales strategy so you can sell from different angles and reach every type of buyer.Marketing to specific buyer types has a massive impact on your salesOne of Ellie's clients implemented this strategy and saw a 40% increase in conversions simply by diversifying her messaging. That’s the power of understanding buyer psychology.Sales feel easier when you’re not relying on just one approach.By diversifying your content to four different buyer types, you’ll no longer feel like you’re just doing repetitive selling and sales will start to feel so much easier.You shouldn’t only be trying to speak to people like youYou might be an analytical buyer, but others in your audience may be one of the other three buyers. If you only try to talk to people like you (in the way that you buy) you miss out on the rest of the potential buyers. Access the Instagram Stories Selling Secrets course hereThank you for listening to this episode of the CEO Haus Podcast… If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it. IMPORTANT LINKS:Apply for social media management or to work with our agency in a bespoke package:www.palmsocials.com/contact For coaching: send me a DM on IG and let’s see if we’re a perfect fit If we’re not already besties on IG, you’ll find me at:@palmsocialsuk

In this episode of the CEO Haus Podcast - Ellie is talking all about being proactive and reactive in your content. If you’ve ever found yourself reacting to other people’s posts, searching for content ideas, or creating on the spot because something triggered you, this episode is for you. Ellie explains the difference between proactive and reactive content, what the signs are that you’re stuck in reactive content creative and the clear steps to get out of reactive and into proactive content. By focusing on proactive content, you’re building your authority, saving time and increasing conversions while staying aligned with your long-term vision. Key TakeawaysProactive Content is intentional and strategicIt’s inspired by your own sales goals and long term vision. Reactive Content is triggered by external influencesIt’s based on what others are saying, doing, or posting and it’s often created in the moment without a clear purpose. If your messaging is overly “anti-something” you’re likely stuck in Reactive content creation Instead of sharing your unique perspective, your content focuses on what you’re against, leaving little room to show what you’re forPlan your sales firstThis is the most effective way to avoid being reactive as you can then build your content strategy around thisProactive Content builds authority Your audience sees you as a leader with a clear message, not someone who’s just reacting to trendsIf you want to increase your conversions, you need to be less reactive and more proactiveWhen you’re being proactive with your content, it’s aligned to your sales goals, which means it’s more effective at turning followers into clientsClick here to apply to the CEO Haus MastermindThank you for listening to this episode of the CEO Haus Podcast… If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it. IMPORTANT LINKS:Apply for social media management or to work with our agency in a bespoke package:www.palmsocials.com/contact For coaching: send me a DM on IG and let’s see if we’re a perfect fit If we’re not already besties on IG, you’ll find me at:@palmsocialsuk