Business Class Lounge by SearchPilot, hosted by Will Critchlow

Learn about a goal-setting model for your experimentation program, early lessons for SEO A/B testing from Googlebot and GSC, and Will's insights on being a 'sustainable' founder. Listen in or tune in on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here. Hosted on Acast. See acast.com/privacy for more information.

This week's talk centers around the value of experimentation to help you make meaningful decisions. Will also shares some research paper and trend lines on statistics and ecommerce growth. All that to point to the importance of testing for both CRO and SEO with an example of a CRO positive change that was a -25% effect on SEO. Head over to our YouTube channel to see some live whiteboarding to have a sneak peek of Will's new 2x2 quadrant. Listen in or tune in on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here. Hosted on Acast. See acast.com/privacy for more information.

Will Critchlow pull out the threads on a common SEO element that is within your full control: internal linking? How can you influence this element more? How to set up SEO A/B tests for internal links? Plus Google's new Head of Search and Apple and Google Gemini's strategic partnership. And some sneak peek and news alerts from SearchPilot. Listen in or tune in on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here. Hosted on Acast. See acast.com/privacy for more information.

This new research proves that search is still the biggest channel and offers you your biggest opportunity for growth. Not only that but the data staggeringly shows that Google dominates the search stream. Will goes through this latest research from Rand Fishkin. Listen in or tune in on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here. Hosted on Acast. See acast.com/privacy for more information.

When you have experimentation ingrained in your organization's culture, it's important to have the right tool to match this practice and discipline. More often, we come across this question: Build or Buy? Will discusses this big ol' question referencing Ryan Lucht's presentation deck on experimentation and from Ronny Kohavi's deck. Find out what set of questions to use to determine whether build or buy suits you. Listen in or tune in on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here. Hosted on Acast. See acast.com/privacy for more information.

After a week's break, Will is back with some thoughts on his experience bootstrapping while building his business. He also shares some of his holiday reading list. Listen in or tune in on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here. Hosted on Acast. See acast.com/privacy for more information.

In this episode, we are taking the SEO geek path as Will talks about Googlebot, Gemini (formerly Bard), Google's large language model, and how tracking works for SEO testing. Also, did you know that our platform has a new feature that shows you if your test pages are also crawled by Googlebot (you can see how this works on our YouTube channel). Listen in or tune in on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here. Hosted on Acast. See acast.com/privacy for more information.

This week's livestream focuses on different research papers and articles on the discussion of whether Google is getting worse or if the web is getting worse. Will's opinion is that irrelevant content makes the site bad, especially with more AI-generated content. He makes a case for SEO testing and how this can help turn your website 'not bad' and shows what kinds of insights you can gain from SearchPilot's customer dashboard. Listen in or tune in on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here. Hosted on Acast. See acast.com/privacy for more information.

Will uncovers why SEO is as important as ever, how scalable sites are fueling the world's organic search traffic, and why companies should bring search statistics as part of their reporting. Plus, he talks about the ins and outs of producing search-performing content with generative AI and Google's new announcement on their Search Generative Experience (SGE). Tune in to this replay of the live stream on 23 Jan 2024. Join him on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here. Hosted on Acast. See acast.com/privacy for more information.

Will does a candid talk on the different challenges that DIY SEO testing analysis can bring out: seasonality, statistics, the sophistication of the data and test set-up, and other compounding effects that are often outside of our control. There's a way to overcome these 'pains': listen in or tune in to YouTube to see some of the insights presented via screen sharing. Also, check out the podcast show recommendations on history, current affairs, politics, and how to write better....maybe even basketball. Join him on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here. Hosted on Acast. See acast.com/privacy for more information.