Build Your Dream Business

In today’s episode, Sophie Lee-Ryan shares her journey into the tanning industry, from her first clients to building a thriving mobile beauty business. She discusses how networking and word-of-mouth referrals helped her grow, the importance of client relationships, and her best strategies for creating a seamless client experience. Sophie also talks about balancing work and family life, setting up a referral system, and the role of social media in showcasing her work. In This Episode, We Cover How Sophie built her tanning business through networking and referrals The importance of strong client relationships in the beauty industry Tips for creating a smooth and professional client experience Balancing work, family life, and business growth The role of social media in building a personal brand Useful Links Follow Sophie on Instagram: @sunkissedbysoph Explore Sophie’s work and services: Sophie's Website

In today’s episode, Jessica shares her journey from working in a salon to running her own beauty business from home. She discusses building a client base, creating a welcoming salon space, and managing client relationships. She also covers personal branding on social media, pricing strategies, and balancing work and personal life. Jessica shares lessons learned from mistakes, daily business practices, and how meditation helps manage stress. In This Episode, We Cover Transitioning from salon work to self-employment Building a client base through social media and referrals Creating a professional home salon environment Managing client relationships and trust Pricing strategies and financial management Work-life balance and staying organised The role of meditation in stress management Useful Links Follow Jessica on Instagram: @byjessicarolfe Explore Jessica’s services: Jessica’s website

In today’s episode, Chelsey Long shares her journey from the department store beauty counter to becoming a successful self-employed lash tech. She discusses the challenges of building a loyal clientele, evolving her marketing strategies, and the importance of creating a welcoming workspace. Chelsey also touches on work-life balance, setting boundaries with clients, and her aspirations to educate others in the industry.   In This Episode, We Cover Transitioning from retail to being a self employed lash tech Strategies for building a loyal client base Adapting to challenges and adjusting marketing strategies Creating a comfortable and professional home workspace Setting boundaries, cancellation policies, and client relationships The importance of business education in the beauty industry   Useful Links Follow Chelsey on Instagram: @thecosmetologist Explore Chelsey’s work and book appointments: Chelsey’s Website

In today’s episode, Khrystal Greenland shares her journey from A&E nurse to luxury nail technician and content creator. She reveals how social media helped build her business and the secrets behind her high quality content. From lighting and setup to creating eye catching photos and reels, Khrystal shares her best tips for making your work stand out. She also discusses pricing strategies, work-life balance, and what she’s learned from juggling multiple careers.   In This Episode, We Cover Transitioning from nursing to a beauty career The secrets behind creating stunning nail content Social media strategies for beauty professionals Pricing luxury services and managing client expectations Work-life balance and growing a successful beauty business   Useful Links Follow Khrystal on Instagram: @kkraftlondon Explore Khrystal’s work and services: Khrystal’s website

In this episode, Catia Cardoso shares her journey of arriving in the UK to work as a cleaner and transforming her career to become a successful hair and makeup artist. Catia discusses overcoming language barriers, building a business from scratch, and the importance of networking and personal branding. She also highlights the role of trust in client relationships, the power of social media, and her passion for teaching. Packed with practical advice, this episode is an inspiring listen for anyone looking to grow their business or start fresh. In This Episode, We Cover Catia’s journey from cleaner to hair and makeup artist Overcoming challenges as an immigrant and learning new skills The power of networking and personal branding Building trust and lasting client relationships Managing time effectively as a self-employed professional Useful Links Follow Catia on Instagram: instagram.com/hmuaccatia Catia’s website: booksolo.co/catia-cardoso

In today’s episode, Sophie Thompson shares her journey from event management to running a successful home based nail business. She discusses how lockdown reignited her passion for nails, the importance of community in the beauty industry, and the strategies she used to build a loyal client base. Sophie also reflects on the challenges of maternity leave, time management as a business owner, and the power of sticking to business principles. With insights on client relationships, social media, and long term growth, this episode is packed with valuable advice for beauty entrepreneurs.   In This Episode, We Cover Transitioning from event management to a career in nails How lockdown changed the beauty industry and created new opportunities Building strong client relationships and a welcoming home salon Managing business growth while balancing personal life Social media, booking systems, and business strategies for success   Useful Links Follow Sophie on Instagram: @nails.with.sophie Explore Sophie’s work and book appointments: Sophie’s Website

In this episode, Demi Newman shares her journey from dancer to successful nail tech and home salon owner. She discusses building a clientele through social media, pricing strategies, and creating a welcoming client experience. Demi also reflects on self employment challenges, branding authenticity, and learning from early mistakes. In This Episode, We Cover Transitioning from dance to beauty Building a client base through social media Pricing strategies and overcoming self doubt Running a successful home based salon Authentic branding and marketing techniques Useful Links Follow Demi on Instagram: @sassinailtech Explore Demi’s work and book appointments: Demi’s Website

In this episode, Kiran Phlora shares her journey from working at a Chanel beauty counter to building a successful career as a makeup artist. She discusses overcoming self doubt, the power of networking, and how she grew her personal brand. Kiran also highlights the importance of setting boundaries, staying current with beauty trends, and learning from past mistakes as she looks to the future of her business. In This Episode, We Cover Transitioning from retail to a freelance MUA career The importance of networking and word-of-mouth referrals Overcoming self doubt and building confidence Growing a personal brand Setting boundaries and maintaining a work-life balance Useful Links Follow Kiran on Instagram: @kphlo_mua Explore Kiran’s work and book appointments: Kiran’s website

Summary Alyson Hogg, founder of Vita Liberata, shares her incredible journey from academia to entrepreneurship at 40, founding a game changing tanning brand and navigating the competitive beauty industry. She discusses product innovation, consumer trust, and the evolving digital landscape, along with the challenges of reacquiring her brand and fostering a positive team culture. Alyson also reflects on workplace toxicity, the power of daily goal setting, and embracing natural beauty trends. Packed with insights on business growth, decision making, and personal development, this episode is a must listen for beauty entrepreneurs.   In This Episode, We Cover Transitioning from academia to entrepreneurship in beauty Building consumer trust and brand loyalty Overcoming skepticism and market challenges in tanning Recognising and addressing toxicity in workplace culture The role of digital marketing in brand growth Daily practices and goal setting for business success Useful Links Follow Alyson Hogg on Instagram: @alysonhogg Follow Vita Liberata on Instagram: @vitaliberata Vita Liberata’s website: www.vitaliberata.com

In today’s episode, we talk to Romy Olivia Tillyer, an award winning brow and lash specialist. She shares her journey, including creative marketing strategies for attracting clients, the importance of seeing things from the clients' perspective to guide her content creation, and the value of building strong client relationships. In This Episode, We Cover: Transitioning to self-employment in beauty Creative marketing strategies for client acquisition Effective time management for independent professionals Crafting engaging content Investing in quality equipment Building strong client relationships Navigating price increases The value of continuous learning and community Useful Links: Follow Romy on Instagram: @romyoliviabrows Learn more about Romy’s services: Romy's Website