Today we are diving into differences between a stuck brand and a sticky brand. I know that these two words sound similar, but they’re worlds apart when it comes to how you show up and connect with your audience. If you have a stuck brand, your brand and business probably feel a bit bland and not exciting to you. You might also notice something more tangible, like a plateau or a dip in clients and income. You can feel super passionate about your brand, but still be experiencing this so if this sounds like you, I hope this episode helps you be excited about your brand again.
What I cover in this episode:
- The difference between a stuck brand and a sticky brand
- What key elements you need to move your brand from stuck to sticky
- Why you should avoid consuming too much content from competitors and trying to emulate them
- Ways to align your internal brand values to create authenticity with your audience
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