Aesthetic Business Masters - THE PERSONAL BRANDING CHAPTER

There are thousands of products and procedures marketing to women to help them hold on to youth as long as they can. When choosing a method and a provider for cosmetic treatment, a woman needs to do her homework. Remember, advertising is not going to paint an accurate picture. In this month's podcast episode of Brand Spanking You, Nicole will be speaking with Dr Kathleen Chang of The Harmony Aesthetic Clinic. Dr Chang believes in innate beauty and providing the best combination of treatments to bring out the best of your skin, face, and body. Age, muscle movement, fat loss, gravity and sun damage are some of the many factors that will eventually take its toll. It’s a natural urge to want to turn back the clock and counteract the signs of ageing. However, it’s important that in trying to do so you won't put your mental or physical health at risk. Don't miss this episode as Dr Kathleen talks more about aesthetic technology especially for women. Learn more about Dr Kathleen Chang here: LinkedIn: https://www.linkedin.com/in/kathleen-chang-4261b645 Website: https://www.harmonyaestheticclinic.com/ Instagram: @harmony_aesthetic_clinic

Multiple births always attract attention and there is generally a great deal of fascination about the concept of more than one baby being born at the same time. But for parents of quadruplets, their initial responses can be far from what can be called exuberance, at least in the early stages. The practicalities of raising four babies to adulthood can seem utterly overwhelming, which is why experienced parents of higher-order multiples (HOM) say it can help to just take things slowly at first and to allow the news to settle in, one steady day at a time. In this week's podcast episode, Guest host Jenny will be speaking with Natalie Maree, the incredible mom of infamous Kiki and The Quads. She and her husband Kahn were then overjoyed when they fell pregnant with daughter Kiki and became parents two years ago. But the pair were even more shocked when Natalie was told she was expecting quadruplets last year. Now, the mum-of-five regularly shares life updates on her Instagram account where she details life as a mum to five kids under five. Natalie has kept her followers updated as she's debunking myths on ‘post-baby body bounce back’. Join us in this amazing episode when we talk everything about fitness, motherhood and self-care! Learn more about Natalie Maree here: Instagram: @kikiandthequads

In today’s digital world, spending time on social media has become almost second nature for many professionals and firms. (If that doesn’t sound like you, it’s time to reconsider and get on the social media bandwagon.) It's no mystery that social media is a crucial part of any marketing strategy -regardless of industry, company size, product, or service. With just a few clicks of the keyboard, we’re able to send out a tweet or share content to our LinkedIn connections. However, despite the immediacy and near-routine nature of social media, professional services firms interested in getting the most out their social media marketing still need to plan ahead—with a social media content calendar. Instead of focusing on quick posts and wins, content calendars help you to focus on long-term strategy. Organising the framework of a content calendar and determining content pillars helps you to identify the type of content and when it needs to be posted. A well thought out and organised social media calendar can help to define your content themes and posting cadences to match each social platform’s audience and objective. In this week's podcast episode, Nicole will walk you through creating and planning your social media content calendar. If the thought of building a social media calendar seems like a daunting task, don’t worry. Once you have everything in one place, you’ll wonder how you ever operated without it.

If you have ever had a feeling in the pit of your stomach — that you are meant to do something bigger, more meaningful, and all yours — you are an entrepreneur. You just need to learn to think like an entrepreneur. Much of the conversation about entrepreneurial growth narrows in on sales objectives, hiring the right talent and other similar objectives. The importance of the entrepreneurial mindset is often missing from these conversations. The entrepreneurial mindset is about a certain way of thinking -- it is about the way in which you approach challenges and mistakes. It is about an inherent need to improve your skillset and to try and try again. But why is this important? That's what we'll learn in this week's podcast episode with Richard Crawford Small. Richard Crawford-Small is an award-winning consultant and the creator of the iConsult Interactive Client Management System. During his fifteen years in the UK Medical Aesthetic Industry, Richard has provided business support and sales and marketing consultancy for small independent practices through to large multisite chains. He is also a writer and had successfully published two books, Changing Faces: The Secret to Creating a Beautiful Medical Aesthetics Business and Changing Minds: A Deliberate Plan for Accidental Success. Don't miss this episode and learn what the journey entails and how to stay focused on key tasks to ensure that your business is a success. Learn more about Richard Crawford Small here: LinkedIn: linkedin.com/in/richardcrawfordsmall Website: iconsultsoftware.com Youtube: youtube.com/channel/UCJjdnatZTDvn3D-AF4zvczQ/feed Twitter: @RCSConsulting

Make no mistake about it: a recognisable and loved brand is one of the most valuable assets a company owns. As a small business, you may be competing against big brands with devoted customers and unlimited marketing budgets. That’s why you have to find ways to differentiate—with a solid brand building process of your own. In this week's podcast episode, Nicole will be speaking with Michelle Wong, the woman behind Lab Muffin Beauty Science. Michelle started Lab Muffin almost 10 years ago, frustrated that the beauty blogosphere didn’t have enough easy-to-understand explanations of the science behind beauty products. So what made her choose a unique brand identity? That's what we'll find out in this episode. Join us in another incredible episode with the experts. Learn more about Michelle Wong here: Website: https://labmuffin.com/ Instagram: @labmuffinbeautyscience Youtube: Lab Muffin Beauty Science

Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand? The short answer is: everything. A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising and logo. And when all of these parts of the business are working well together, the overall brand tends to be healthy. Take it from Maree Andersen, a business owner who learned first-hand just how important branding was to her success. Maree wears many hats. She's a Salon Mentor, Skin Expert, Facialist, Content Writer and a Therapist Educator. Maree is passionate about offering her followers insights into skincare, product reviews, educational resources for skin professionals & salon owners as well as behind the scenes secrets that really work and increase profitability. If that sounds like something you want help with, join us in this amazing podcast episode. Learn more about Maree Andersen here: Website: https://www.thenakedfacialist.com/ Facebook: https://www.facebook.com/thenakedfacialist/ Instagram: @thenakedfacialist

Facebook optimisation is one of the most integral yet undervalued online advertising solutions in today’s internet-driven world. Without a goal-oriented Facebook marketing tactic, you’re missing out on a massive opportunity to generate qualified leads and traffic to your website. With over 2.6 billion monthly active users, Facebook remains the biggest social networking platform worldwide. This means Facebook audience optimisation has a huge potential to attract the right customers and increase your business’ long-term profitability. Today, almost every individual and organisation has a Facebook account. From influencers and celebrities to small businesses and big brands, everyone is leveraging the power of the platform to expand their audience reach and stay connected with key stakeholders. New to social media marketing? Fret not. We've got you covered. In this week's podcast episode, let us walk you through the Facebook audience optimisation process. Together, let us rise above the competition and generate the highest possible revenue for your business.

Aesthetic isn’t just a creative word, it has a very practical definition with real-world and monetary ramifications. We experience different types of services from various companies. Whether you’re getting a manicure or pedicure or receiving service when ordering food at a restaurant, it all boils down to how you feel when you are done. You will begin to pick and choose what works for you and what doesn’t, and you might reflect on what could have been done to improve the process. Knowing what’s important to you and for your clients is the foundation that cultivates your brand. In a world brimming with beauty products, differentiating yourself is a challenge. For Vanessa Grech, it was about asking herself what’s important to her clients, followed by: how does she want people to perceive her company, The Medispa North Sydney? Join us in this weeks episode as Vanesa walks us through her journey on how she built her business in an already saturated market of the aesthetic industry. Learn more about Vanessa Grech here: Website: https://themedispanorthsydney.com.au/ Facebook: https://www.facebook.com/themedispanorthsydney/ LinkedIn: linkedin.com/in/vanessa-grech-377a7770 Instagram: @themedispanorthsydney

Remarkable customer experience is critical to the sustained growth of any business. A positive customer experience promotes loyalty, helps you retain customers, and encourages brand advocacy. Today, customers have the power, not the sellers. Who gave them this power? Us — with help from the world wide web. This is why it's so important to provide a remarkable experience and make them want to continue doing business with you — customers are your best resource for growing your brand awareness in a positive way. So, how can you measure your customer experience to determine what you're doing well and where there's room for improvement? That's what we will learn in this week's special podcast episode. Grab your tea, find your best spot and listen to the episode now!

Starting a business entails understanding and dealing with many issues—legal, financing, sales and marketing, intellectual property protection, liability protection, human resources, and more. But interest in entrepreneurship is at an all-time high. And there have been spectacular success stories of early-stage startups growing to be multi-billion-dollar companies, such as Uber, Facebook, WhatsApp, Airbnb, and many others. In this week's podcast episode, Neil Osborne will give us an overview of the key steps for entrepreneurs who are starting a business and address some of the topics in more depth. There are no limits on who can become a great entrepreneur. You don't necessarily need a college degree, a bunch of money in the bank or even business experience to start something that could become the next major success. However, you do need a strong plan and the drive to see it through. If you're an entrepreneur, odds are you already have the drive, but you might not know how to start building your empire. That's why we're here. Don't miss this episode! Learn more about Neil Osborne here: Website: https://www.thesalescatalyst.com.au/ Facebook: https://www.facebook.com/TheSalesCatalyst/ LinkedIn: https://www.linkedin.com/in/neil-osborne-b8967537/