Brand Questions

Patrick Cummings

A weekly show encouraging coaches, gym owners, & health entrepreneurs to ask stronger questions.

14 Episodes

Coaching a financial planner to build brand collabs
10/14/2022
1:09:41
Justin Green of AssistFP joins me for a conversation about barriers to entry, the allure of “scale,” & building collaborative relationships. Get the latest Brand Question delivered straight to your inbox here. About the Showx Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode. About Functional Branding Functional Branding offers unparalleled workshops to wellness brands wanting the clarity of a unique & focused roadmap. Learn more here. About Patrick Cummings Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.
Have we picked our competitors?
10/6/2022
6:07
Some thoughts on enemies, running your own race, & competing on your own terms. Get the latest Brand Question delivered straight to your inbox here. About the Show Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode. About Functional Branding Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here. About Patrick Cummings Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.
Don't miss an episode of “Brand Questions” and subscribe to it in the GetPodcast app.
What’s our key differentiator?
9/29/2022
6:13
Some thoughts on standing out, creating lock-in, & making better decisions. Get the latest Brand Question delivered straight to your inbox here. About the Show Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode. About Functional Branding Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here. About Patrick Cummings Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.
Coaching a digital fitness brand to define their north star
9/22/2022
50:04
Trevor Deal of Holo Health joins me to get some coaching around operationalizing their values, defining who they want their customers to become, & breaking through a saturated market by leaning into what makes them unique. Get the latest Brand Question delivered straight to your inbox here. About the Show Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode. About Functional Branding Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here. About Patrick Cummings Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.
What would make this remarkable?
9/15/2022
6:49
Some thoughts on running our own race. Get the latest Brand Question delivered straight to your inbox here. About the Show Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode. About Functional Branding Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here. About Patrick Cummings Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.
The power of a good name (from Dollars & Dumbbells)
9/8/2022
54:17
I’m sharing a conversation I had recently on the Dollars & Dumbbells podcast with my friend Justin Green. We talk about the power of a good name, creating constraints, being both the visionary & the integrator, & more! Get the latest Brand Question delivered straight to your inbox here. About the Show Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode. About Functional Branding Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here. About Patrick Cummings Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.
What's the most important problem we’re solving?
8/25/2022
5:36
Some thoughts on digging deeper, going slow to go fast, and looking for leverage. Get the latest Brand Question delivered straight to your inbox here. About the Show Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode. About Functional Branding Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here. About Patrick Cummings Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.
Coaching a virtual gym to highlight their unique value
8/18/2022
50:16
Morgan Bungerz of Gym Bungerz joins me to get some coaching around empathy, creating messaging that speaks to barriers of entry, and getting specific about why someone should say yes to him. Get the latest Brand Question delivered straight to your inbox here. About the Show Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode. About Functional Branding Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here. About Patrick Cummings Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.
What value do we create that’s beyond other brands?
8/11/2022
6:09
Some thoughts on going farther, anchoring, & redefining what we consider valuable. Get the latest Brand Question delivered straight to your inbox here. About the Show Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode. About Functional Branding Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here. About Patrick Cummings Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.
What have I accomplished that I’m really proud of?
8/4/2022
6:38
Some thoughts on learning from past success so we can work toward future success. Get the latest Brand Question delivered straight to your inbox here. About the Show Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode. About Functional Branding Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here. About Patrick Cummings Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.

More Episodes

Get the whole world of podcasts with the free GetPodcast app.

Subscribe to your favorite podcasts, listen to episodes offline and get thrilling recommendations.

A company from

Brand Questions

Patrick Cummings

14 Episodes

Coaching a financial planner to build brand collabs

Have we picked our competitors?

What’s our key differentiator?

Coaching a digital fitness brand to define their north star

What would make this remarkable?

The power of a good name (from Dollars & Dumbbells)

What's the most important problem we’re solving?

Coaching a virtual gym to highlight their unique value

What value do we create that’s beyond other brands?

What have I accomplished that I’m really proud of?