Brand Builders Lab with Suz Chadwick

I sat down with Joseph Rako of Rako Media, a Melbourne social agency for pubs, bars and restaurants. He shares the 5 step social media strategy he used to earn a pub 7.7 million organic views in 14 months, and how you can use it even if you’d never dance on camera. In this episode: Why consistency without strategy means being consistently ignored Step 1: Entertain first, sell second Step 2: Find your set, your characters and your story Step 3: Steal formats, never ideas Step 4: Use AI as a sparring partner with your call transcripts Step 5: Review every month and kill what flopped Resources mentioned: Rako Media: instagram.com/rako.media Joseph’s personal Instagram: instagram.com/josephrako Brands Joseph loves for storytelling: Pistachio Papi and Gelato Messina Funny Examples of relatable female founder content I have a call in 1 minute Business meme for female founders Work with me: I created the Amplify Brand Accelerator for experienced business owners who want a personal brand and a content system that brings in clients. Join me here: https://www.suzchadwick.com/amplify

Let's talk about the three core things I see behind almost every client problem I coach. By the end, you’ll know what to refine so you attract the clients you want, speak directly to the right person and have a system that brings clients in. In this episode: How to talk about your clients’ transformation instead of only educating Why my ideal client persona runs to 19 pages, and how to go that deep How to build a system that attracts new people and converts them Three questions to ask yourself this week Resources mentioned: Free ideal client persona resource: FREE RESOURCE Work with me: Get your Foundations in place through Brand Builders Academy Scale your business beyond 100k in the Amplify Brand Accelerator

I share the one thought that holds experienced business owners back from showing up: “They’ve heard this before.” I walk you through why repeating yourself works, how to say the same thing in fresh ways, and a simple thought audit to get you creating again. In this episode: Why people need to hear your message about 10 times Why you get bored of yourself faster than your audience does How to use current examples and your own perspective to refresh old ideas The “wipe the board clean” exercise I use when I’m procrastinating Why shifting your environment, energy and outcomes changes your results Work with me: I created the Amplify Brand Accelerator for experienced women who want a personal brand that sells for them. You get a content library, monthly planning and coworking sessions, and feedback on your content from me and the coaches. https://www.suzchadwick.com/amplify

I share revenue stacking, the idea I created 10 years ago for earning in multiple ways from your thought leadership. I walk you through how my first coaching offer grew into workshops, a book, Brand Builders Academy and retreats, then give you five income streams to consider. In this episode: How I turned my methods into my first coaching offer How my workshops grew from five people to 100 Five income streams: coaching, digital products, speaking, Substack and brand partnerships How to reuse the content you already create A mind map exercise to choose your own streams Resources mentioned: Brand Builders Academy Substack Work with me: I created Amplify Brand Accelerator for established founders who want to get known, booked and paid. If you want me in your corner, start here: https://www.suzchadwick.com/amplify

I share my free revenue generation roulette wheel with 32 actions you can do in under 30 minutes to bring in leads, clients and sales. I walk you through the core six I think you should run every week and month, plus ideas for email, partnerships, offers and LinkedIn. In this episode: The core six: a weekly email with an offer, weekly offers in IG stories, weekly brand-building content, and monthly LinkedIn outreach, lead follow-up and conversion events How to fix your email list and nurture sequence so people hear about your offers sooner Partnership and referral ideas, from podcast pitching to joint workshops Sales activities like limited-time bonuses and last-chance emails How to find your own mix of daily revenue generating activities Resources mentioned: The Revenue Generation Roulette Wheel (free): https://www.suzchadwick.com/Revgenwheel Work with me: I created Amplify Brand Accelerator for established founders who want to get known, booked and paid, without carrying all of it on their own. If you want me in your corner, start here: https://www.suzchadwick.com/amplify

I sit down with Shelley Janes, who holds a master’s in psychology and has 20 years in sales. She breaks down why people scroll your content, love it and still don’t buy. We also cover how to run a discovery call that feels like a chat, and how to follow up without feeling pushy. In this episode: Why your phone is your sales development rep, and how personal branding gives you warmth and reach at once The one-line “why you” positioning that does more work than you think Why giving away the how can work against you, and where to draw the line How to find your buyer’s exact words (DMs, comments, Reddit, Answer The Public) A discovery call structure that keeps you in your intuition Say the number, then stop talking Simple reactivation and follow-up systems Resources mentioned: Answer The Public Instagram: @shelley.janes Work with me: I built the Brand Accelerator for established women who want a personal brand that brings clients in, plus a sales system that makes the close easier. https://www.suzchadwick.com/amplify

I share why a long to-do list leaves you overwhelmed, and the five habits I teach my clients to save hours, get more done and focus on the work that matters. In this episode: Why your brain freezes when you hand it a giant list How to map your list into your week so today only holds what is relevant Why anything under 15 minutes goes to the top How to work out what only you can do and what to outsource Why one source of truth saves you time Resources mentioned: Claude (I use projects to keep my content and sales pages in one place) Notion (where my content ideas and repurposed pieces live) Work with me: I help you build a confidently bold brand that sells for you, and I help you get out of your own way. If you want me in your corner, work with me inside the Brand Accelerator: https://www.suzchadwick.com/amplify

I share why your best content gets scrolled past by the clients you want, and how to fix it by going back to basics. You’ll learn how to map every step between where your client is now and where you are, and how to turn those steps into content that keeps people following you. In this episode: Why the curse of knowledge makes you skip the first steps Three moves to find the steps you’ve forgotten The one question that finds your forgotten steps: “What did I do before that?” How to turn each step into a piece of content that points to the next Why repeating the basics works for beginners and experienced people Resources mentioned: 10 Things You Can Do to Build a Brand That Sells for You Podcast Brand Plan - how to launch your podcast in 30 day! Work with me: If you want help building an authority content engine that brings the right clients in, I created the Brand Accelerator for experienced business owners ready to do exactly that. Apply here: https://www.suzchadwick.com/amplify

I share 10 things you can do to build a confidently bold personal brand and attract the clients you want, especially if you feel like you’re posting and creating but nothing is landing. I also share what I’d do differently if you hear this and still don’t act on it. In this episode: Why you need an opinion, and how to find the hill you’ll die on How your brand story makes people remember you Why your message can only be honed when it’s witnessed How to speak at a 15-year-old comprehension level Why sounding like a broken record means it’s working How to sell more with the drive-by offer How to build sexy, profitable systems How to keep your creativity in the age of AI, and why saying yes brings opportunities Resources mentioned: My Spicy Opinions GPT (free) Work with me: If you want help building a brand that sells for you, I created the Brand Accelerator for experienced business owners ready to do exactly that. Apply here: https://www.suzchadwick.com/amplify

I share how I built my coaching business on the side while I was still in corporate, and the three steps you can follow whether you’re employed, on a break or running a creative business and ready to get off the tools. You’ll hear how a dining room table and a glass of wine turned into my coaching business. In this episode: How I started while working four days a week, then three, then on long service leave How to create your method: who you help, the problem, the transformation and the process Why I started with a three-month package, and why my first few clients paid less How to decide what you want to be known for and build a personal brand around it The systems that help you scale, and why we get 30% of our clients through the podcast Resources mentioned: My previous video on communicating your value online with confidence Work with me: If you want help building your method, your personal brand and the systems behind your coaching business, I created the Brand Accelerator for experienced business owners ready to do exactly that. Apply here: https://www.suzchadwick.com/amplify