“You need to combine the pricing brain and the pricing muscles…the bruscles of pricing.”
What does this mean? According to our guests from Accenture – Strategy Principal Director Daniel Lindner and Managing Director, Pricing and Commercial Strategy Daniel Antolin – it means embedding powerful pricing tools into your pricing strategy from the very start. When B2B pricing teams combine the thinking and the doing, so to speak, they earn a seat at the table with company decision-makers and overcome the common obstacles to resiliency. Namely, they can achieve agility, consistency, transparency and differentiated pricing.
Listen to learn how Zilliant and Accenture are busting age-old myths about B2B pricing and how we help our clients find quick wins that serve to fund the rest of their pricing journey.
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