Ask the Planner with Desirée Adams: A Wedding and Event Planning Podcast podcast

177 | Why Rebranding Was the Best Decision for our Business (+ Tips for How to Prepare for a Rebrand)

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Hey loverves! If you’ve been following along for a while, you might’ve noticed something a little different about us recently. That’s right—we’ve had a rebrand (and have shiny new podcast cover art to prove it).

Now, rebranding is more than just a fresh logo or a new color palette—it’s about redefining who we are, what we stand for, and how we connect with you, our amazing loverves. So today, I wanted to take some time to pull back the curtain and share what this process looked like behind the scenes.

Whether you’re a wedding planner, a creative entrepreneur, or one of the couples we’re lucky enough to work with or support on this podcast, I think you’ll find something valuable in this episode. We’ll talk about why we decided to rebrand, the steps we took, and even some lessons I learned along the way. And, of course, I’ll be sharing tips for anyone out there considering a rebrand of their own. Let’s dive in!


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