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AppleVis Extra #100: Review of the Apple 'Glowtime' Event

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Join David Nason, Thomas Domville, Michael Hansen, and Tyler Stephen in this AppleVis Extra as they dive into the highlights of Apple’s ‘Glowtime’ Event.

transcript

Disclaimer: This transcript is generated by AIKO, an automated transcription service. It is not edited or formatted, and it may not accurately capture the speakers’ names, voices, or content.

Hello there and welcome to AppleViz Extra.

This is episode number 100.

My name is Dave Nason and this is a very exciting day guys.

We're back.

I'm joined by Thomas Domville, Tyler Stephen and Michael Hansen from the AppleViz team.

How are you guys?

I'm good.

I'm doing wonderful.

How are you Mr. Dave?

I am great.

It's an exciting day.

It's our first day back online.

Oh yeah, it's been a really, really exciting day and a big day for us and a big day for the community and love to share in just the outpour of support that we've seen on the website and people are back and it's a great day and it's also an Apple keynote day.

Yes, what timing we have, eh?

Well, it's ironic.

It's like we planned it on purpose.

Yes, so where again?

Every time what happens, I say I can't believe another year has gone by, but here we go. iPhone event again and some other stuff too.

It was an interesting event.

It opened actually with a video which had quite a lot of accessibility slash disability references in it.

I don't know if you guys noticed that, if you had the audio description on.

I did and that was very nice that they incorporate that, isn't it?

I mean, they always do like a million gazillion videos, but it just always seemed to be that first one.

That's always the most important one.

So putting accessibility in there was a nice touch.

Yeah, that was cool.

And then Tim came on stage or wherever he was outside somewhere.

He seemed to be shouting a lot at the start.

I don't know if anyone else noticed that, but yeah, he set the scene.

He mentioned Apple intelligence in pretty much his first sentence, I think.

So I think that kind of set the scene for the afternoon or for the morning.

Right.

It was almost like, you know how WWDC, we had this Christmas gift and we opened it.

It's like, oh, Apple intelligence.

We were so excited.

They just went ba ba ba ba ba ba ba all the way down.

I feel like today they just rewrapped the gift and we just reopened it because they just went through the whole same thing over again.

And you know, Google were accused of exactly the same thing at their Pixel event that they just re-advanced.

I thought I was hearing some familiar things.

They were talking about iOS 18 and all of a sudden I was like, wait a minute, this is not anything new.

I mean, okay, you want to re-advance.

Okay, that's kind of how you know you're getting to the end of the announcement of whatever the product is.

They start talking about the software.

They're refreshing you on what to expect.

Yeah, I think that's the thing about AI marketing is that when you're marketing that and it's so much of that is software based, you got to kind of beat the drums, the AI drums as much as you can.

Apple doesn't use the term, specific term…

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