Ahead of the Curb

Who's talking about 2024? Beth Berry is! Your marketing budget for next year should be coming together right now. In this episode Beth's guests Jenna Richardson and Kelly Dowell help you plan the major categories for marketing you should be working on TODAY. Whether it's direct mail, digital, PPC, these girls have a proven track record for getting results in the green industry.

Where's the best state to start a green industry business? Tune in as Beth Berry weighs the pros and cons!

In the green industry Referrals have ALWAYS been the lowest cost lead source and the highest retaining new customer. Clicki is a referral marketing platform that combines powerful technology with an intuitive user interface, making it easy for businesses to create and manage effective referral programs. If you think technology can change your business, you're right! Beth and Kendall will blow your mind the best ROI in the green industry to grow your business.

Know what makes your mosquito program more sustainable? Best in class botanical products! We've come a long way baby since simple peppermint oils. In this episode Beth Berry digs deep to uncover innovative actives to protect your customers lawns. Rich Williams from RPro Partners discusses the latest Rockwell Labs products.

What do your customers REALLY want this season? Beth Berry shares 3 decades of green industry expertise and the top 8 tools you will need. Why let your customers call your competitors for an add on service you can easily handle? But which ones? Tune in for this important Ahead of the Curb!

Know what makes your mosquito program more sustainable? Best in class botanical products! We've come a long way baby since simple peppermint oils. In this episode Beth Berry digs deep to uncover innovative actives to protect your customers lawns. Rich Williams from RPro Partners discusses the latest Rockwell Labs products.

There's never been a time in the green industry where private equity and acquisition / merger activity has been more active. In this episode of Ahead of the Curb, Beth introduces Ed Mysogland to begin the conversation with green industry business owners who will one day exit the business and green industry professionals considering business ownership. Ed has sold over 2,200 businesses for small to medium business owners. His firm is a leading business brokerage firm specializing in marketing and selling Main Street and Lower Middle Market businesses. We have a network of 10,000 businesses of all sizes nationally and internationally keeps us at the forefront of business brokerage. Since 1981, Ed and his team have taken the mystery and confusion out of buying and selling a business. That’s because they possess the depth of knowledge, experience, and key business relationships required to give you discreet, full-service, investment banking-level professionalism through every step of the transaction. Contact Ed Mysogland at [email protected]

It's a fresh new year! How are you going to proactively measure customer satisfaction to ensure best in class retention? Have you considered using Net Promoter Score? How about Customer Effort Score? Beth Berry explores the most common form of tracking customer sentiment and provides actionable strategy for each feedback category. #NPS

Beth Berry kicks off Spring 2023 with her annual "Porch Ready" show. Are your customer facing employees prepped and ready for those all important customer conversations on the front porch? Don't let your crew out the door this season without ensuring they they know and understand customer service best practices for the all important "porch conversations"

In this episode of Ahead of the Curb, Ted Vonderwell, Fisheries and Aquatics expert reveals to Beth Berry how simple it can be to add aquatics to your turf and ornamental business. Everything from service delivery methods and equipment, latest products, how to measure price and market this very important additional service. Every retention pond you drive by is being maintained by someone, why not you?