Practice Freedom Leading and Scaling Your Private Healthcare Practice podcast

145: Beyond the Medicine | Jessica Jones

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What if you could transform your frustration as a healthcare practitioner into a thriving multi-location practice?

On this episode of Practice Freedom, Mark sits down with Jessica Jones, a healthcare entrepreneur who scaled her practice from a single location to an impressive 22 sites. Jessica shares her path from burnout and underpayment to building a successful practice, offering thoughts on overcoming common industry pitfalls through passion, strategic planning, and practical business acumen.

Are you curious about the cash-based model in healthcare? We dig into scaling a practice through high-value, cash-pay services that patients are willing to invest in. Jessica and Mark break down the decision-making process required for hiring additional staff and expanding service offerings while maintaining that personal touch in patient care. You’ll hear strategies to help you navigate transitioning from a solo practitioner to leading a burgeoning healthcare enterprise.

We also tackle the elements of effective delegation, managing growth, and leveraging social media without feeling overwhelmed. We discuss building strong patient relationships and ensuring high standards of service. Jessica emphasizes feedback in cultivating a high-impact organization and shares her experiences balancing personal fulfillment with business growth.

Whether you're just starting or want to expand, this episode is your guide to achieving success in the healthcare industry.

In this episode, you will hear:

  • Jessica Jones’ journey from one location to 22
  • The strategic planning required for growth
  • Transitioning to services that patients are willing to pay for out-of-pocket
  • Balancing growth with personalized patient care
  • The importance of delegation, understanding the essential roles in a healthcare practice, and managing growth effectively
  • Navigating the pressures of social media presence
  • Avoiding costly mistakes with high-pressure equipment sales
  • Strategies for fostering strong connections with patients to drive business growth and maintain high service standards
  • Aligning personal fulfillment with business goals
  • Understanding the different roles within medical entrepreneurship
  • The importance of feedback in creating a successful healthcare organization
  • How to use feedback for continuous improvement

Resources from this episode:

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