#WorkBold Podcast podcast

Should we redefine value creation in office real estate?

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Connect with the WorkBold Podcast Team:

• Host Caleb Parker: LinkedIn

• Collaboration Partner Morgan Pierstorff: LinkedIn

Summary: In this episode of the #WorkBold Podcast, host Caleb Parker sits down with Markus Wiedenmann, a real estate expert and passionate advocate for sustainability. The discussion unfolds at the Young Leaders Forum at ULI, offering a unique perspective from the 31st floor of an office tower in Madrid. Marcus shares insights on the evolving landscape of real estate, emphasising the increasing complexity of the industry beyond traditional metrics. The conversation delves into the crucial role of sustainability, the transformation of real estate into a technical field, and the necessity of redefining value creation.


  • Sustainability and Energy Efficiency: Marcus underscores the urgent need to focus on making existing buildings energy-efficient to combat emissions. The conversation highlights the broader expertise required, including understanding energy production methods and building insulation.

  • Optimism for the Future: Marcus expresses optimism about the future of real estate, emphasising the shift from a simple business model to a more complex, technical, and emotionally driven industry. He sees the younger generation as natural drivers of change in this evolving landscape.

  • Prop Tech Investment Insights: Marcus shares valuable advice for property companies looking to invest in PropTech. He suggests engaging in conversations with industry players to identify inefficiencies and problems before developing solutions, emphasising the importance of understanding market needs.

  • Space as a Service: Marcus discusses the concept of providing "space as a service" and the challenges posed by competing agendas and tax regulations. He highlights the necessity of structuring solutions collaboratively to deliver enhanced services to tenants.

Connect with today’s guest: 

• Markus Wiedenmann on LinkedIn

• Art Invest Website

Connect with the WorkBold Podcast Team: 

• Host Caleb Parker: LinkedIn

• Collaboration Partner Morgan Pierstorff: LinkedIn


NorNorm: Website | LinkedIn

NORNORM is a subscription-based furnishing model, letting your business adapt to the needs of tomorrow. Beautiful, affordable and fully circular. NorNorm's vision for the workspace of the future is simple. Place circularity at the core and demonstrate how this is better for business, people and the planet. By embracing NorNorm, real estate can drastically produce CO2 emissions and waste production, driving us closer to a greener future.

Fortune Favours the Bold: Website | LinkedIn

Bold merges property management & Space-as-a-Service to help office customers grow faster and drive asset value. Bold is a real estate brand owned and operated by NewFlex.

Future Proof Your Portfolio with NewFlex: Website | LinkedIn

NewFlex delivers and manages a range of branded solutions for every type of building, in every type of location, for every type of occupier. Including the flexibility to develop your own brand. All enabled by flexible management contracts where we are invested in making money for you.

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