#WorkBold Podcast podcast

PropCo-OpCo: Why HNK Moved "The Office" From Product to Service

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In this episode of #WorkBold, your host Caleb Parker, talks to Robert Sparreboom. They delve into the transformation of real estate operations in response to changing market demands, specifically focusing on the impact of flexibility and space as a service. Robert shares insights from his company's journey, influenced by Anthony Slumbers, towards rethinking their business model as a real estate investor and operator. They discuss the transition from using their flex operation, HNK as a vacancy solution to viewing it as a major asset for client solutions, underpinned by sustainability and customer-centricity. The conversation covers the challenges and benefits of being a listed company operating in the flex space, strategic rebranding, and the evolving landscape of property valuation in the face of increased demand for flexible, service-driven real estate offerings.


Robert Sparreboom: LinkedIn | Website

Robert Sparreboom is Head of HNK, a flexible workspace provider in the Netherlands, part of NSI, a listed RE Investor located in Amsterdam. Having a broad experience in the Real Estate Sector he found his calling in the area where Real Estate, interior design, innovation and hospitality come together,  creating spaces that make the world a bit more beautiful every day. Robert has been responsible for the rebranding and repositioning of the HNK brand, its operations and business development currently rolling out the new brand to existing and new locations. In his personal life he's a Husband and father of two daughters, loves sports, history, tech and DIY.  

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Headline Sponsor | Freshwave: Website | LinkedIn
Freshwave is the connectivity infrastructure-as-a-service provider bringing MNOs, government, and real estate providers to work together in new ways. From stadiums and hospitals to skyscrapers and shopping centres, we provide mobile, 5G and Wi-Fi connectivity infrastructure all over the UK and Europe.

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Bold is a coworking brand owned and operated by NewFlex.

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NewFlex delivers and manages a range of branded solutions for every type of building, in every type of location, for every type of occupier. Including the flexibility to develop your own brand. All enabled by flexible management contracts where we are invested in making money for you.

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The next generation real estate company driving value through strategic asset repositioning to de-risk assets and increase NOI. 

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