196 | Hiring a Team to Grow Your Dog Gear Business with Dr. Kathy Burnell

Wondering how to batch your content and save time in your pet business? In this episode, I’m sharing the exact systems and tech setup I use to record and edit 4 podcast episodes in just one sitting! Plus, more ideas for content you could be batching BEYOND social media. This is part 1 of my mini-series all about automating and batching for petpreneurs. Whether you're creating podcasts, email newsletters, or affiliate content — there’s a smarter way to do it, and I’m showing you how. You’ll learn: ✔ How I use Google Docs + AI like ChatGPT to plan my content ✔ The affordable tools I use for podcast + YouTube recording ✔ A peek into my exact batching workflow (updated for 2025) ✔ How I repurpose my transcript into optimized content ✔ Why affiliate marketing should be part of your business strategy 🎉 Try Wear Wag Repeat Society for just $24 → wearwagrepeat.com/society 🎁 BONUS: Streamline your business with my new freebie, the System Sprint Workbook: wearwagrepeat.com/systems TOOLS DISCUSSED: Castmagic*: https://www.castmagic.io/?via=tori Kit*: https://partners.convertkit.com/rea1u... Wear Wag Repeat Society: https://wearwagrepeat.com/society *denotes affiliate links Timestamped Overview 00:00 – Why I Batch Content (Lucy’s cancer story 💕) 01:09 – A Time-Saving Mindset Shift 02:16 – How I Batch Podcast Episodes 03:13 – Systems Beat Overwhelm 04:46 – How My Setup Has Evolved in 2025 06:12 – My Outline + Script Method 07:56 – My Current Recording Setup 09:18 – Editing Tips + What I Use 10:49 – Using CastMagic for Transcripts 11:46 – Generating Titles, Descriptions, and Thumbnails 13:58 – YouTube vs Audio Hosting 15:57 – Batching Email Newsletters (Kit Tips!) 17:11 – Making Recurring Income with Affiliates 18:58 – Seasonal Content You Can Reuse 20:58 – Join the Society for More Support!

Feeling overwhelmed by Instagram in 2025? In this episode, I share a simple batching strategy that will save you HOURS of time and finally make social media work for you... not the other way around. This is based on my real experience coming out of social media management retirement for a client this year! Imagine sitting down just once a month to create all your Instagram posts — no more daily scrambling. I walk you through a realistic, repeatable batching system tailored for petpreneurs who want more time with their pups and less stress online. In this episode, you’ll learn: ✔️ How batching can totally transform your relationship with social media ✔️ Tools and tricks to make IG content creation fast and fun ✔️ Why planning posts ahead is the key to growth in 2025 🎉 Try the Wear Wag Repeat Society for just $24 → wearwagrepeat.com/society

Feeling overwhelmed by all the to-dos in your pet business? In this episode Tori Mistick walks you through 3 simple automations that’ll save you HOURS each week — and help you grow your pet business. Ask yourself, "how easy can it be?"  From crafting a strategic email welcome sequence, to sending automatic customer reminders, and scheduling your social media content like a pro — these tips will make your biz run smoother, so you can spend more time doing what you love (like snuggling your pup). 💡 In this episode, you’ll learn: ✔️ Why every petpreneur needs a welcome email series and how setting one up will save you time  ✔️ How prep emails can reduce confusion and give your customers a better experience ✔️ How to reclaim your time with scheduled social media posts (yeah, we're doing that again!) 🎁 BONUS: Get my free “3X Your Email Subscribers” Workshop: wearwagrepeat.com/emailworkshop 🎉 Try the Wear Wag Repeat Society for just $24 (PRICE GOES UP JUNE 1) → wearwagrepeat.com/society Let’s make running your pet biz easy & fun again!

Wondering what it’s really like inside the Wear Wag Repeat Society? In this behind-the-scenes tour, I’ll show you exactly what happens when you join my petpreneur community. From one-on-one coaching calls ☕️ to weekly Voxer office hours 📲, monthly implementation calls 💻, and promotional member spotlights 🌟 — this Society isn’t just a membership, it’s a movement.  You’ll get access to: ✔ Personalized support for your pet business ✔ Our deep resource library full of marketing lessons, templates & swipe files ✔ Monthly coaching and hot seat brainstorming calls ✔ Weekly feedback during office hours ✔ Opportunities to promote your biz to my 40K+ followers! 🛎 Don’t wait! Membership price increases on June 1st — join now and lock in your rate: wearwagrepeat.com/society 🐾 Ready to grow your email list? Grab my FREE Fetch 3X Subscribers Workshop and learn how to triple your email list with simple tweaks! → wearwagrepeat.com/emailworkshop

Is your inbox draining your time, energy, and focus? In this episode, I’m walking you through my 3-step system to declutter your inbox — without aiming for perfection (just sanity!). You’ll learn how to set up a simple folder system, build healthy boundaries with inbox check-ins, and use time-saving templates that do the heavy lifting for you. 🐾 If you want the actual email templates and swipe files I use, they’re ready for you inside the Wear Wag Repeat Society — along with support from 35+ petpreneurs just like you! Try WWR Society for a 2 week trial! Fetch 3X Email Subscribers FREE Workshop: https://wearwagrepeat.com/emailworkshop/  🎧 Press play and start decluttering today — because you’ve got a pet biz to grow, not an inbox to babysit.

Are major pet industry trade shows like Global Pet Expo and SuperZoo worth attending as a content creator or small pet business owner? In this episode, I break down the pros and cons of these big events, why I'm skipping them, and what I'm doing instead to grow my business and make meaningful industry connections. What You'll Learn in This Episode: ✔ Why major trade shows are designed for vendors and retailers—not content creators ✔ The reality of making brand deals at these events ✔ How to assess if attending aligns with your business goals and budget ✔ The networking opportunities beyond just brands ✔ Why I prefer small, niche industry events over massive trade shows ✔ How to decide what's best for YOUR pet business growth Whether you're feeling FOMO seeing people at Global Pet or considering attending a future event, this episode will help you make an informed decision that aligns with your unique business goals. 🐾 Ready to grow your email list? Grab my FREE Fetch 3X Subscribers Workshop and learn how to triple your email list with simple tweaks! → wearwagrepeat.com/emailworkshop 🚀 Want to connect with other petpreneurs? Join the Wear Wag Repeat Society for marketing strategies, expert guidance, and an inspiring community to grow your pet business! → wearwagrepeat.com/society  

Are pet parents and customers struggling to find your business? In this episode of Wear Wag Repeat, I'm walking you through a self-audit to boost your pet business’s visibility and lead generation. This simple exercise will help you clarify your message, optimize your social media, and ensure your website is working for you—not against you! What you'll learn today: ✔️ The social media bio check every petpreneur needs ✔️ How to pinpoint gaps in your customer journey ✔️ The one Instagram mistake that could cost you referrals ✔️ A website test to ensure your links actually convert ✔️ Why testing your link in bio is critical for lead generation 🐾 Ready to grow your email list? Grab my FREE Fetch 3X Subscribers Workshop and learn how to triple your email list with simple tweaks! → wearwagrepeat.com/emailworkshop Want to connect with other petpreneurs? Join the Wear Wag Repeat Society! Inside, you'll get marketing strategies, expert guidance, and an inspiring community to help you build a thriving pet business. Join here → wearwagrepeat.com/society Get more resources: wearwagrepeat.com/podcast

At a recent wine tasting, I heard this: “The best winemaker shares his knowledge with other winemakers. This raises the knowledge, innovation, and quality of the wine from their region.” And it got me thinking—this is exactly the mindset we need in the pet industry! Too often, petpreneurs feel like they need to guard their expertise. But in reality, when we collaborate and lift each other up, we all win. In this episode, I’ll break down why embracing a collaborative mindset can help you build a stronger pet business. I’ll also share real stats that prove knowledge-sharing boosts success, plus actionable ways you can build meaningful industry connections. Want to dive deeper? Check out these related episodes of the Wear Wag Repeat Podcast: Ep 333: The Impact of Networking and Collaboration with Lashonda Geffrard Ep 337: Yes! Introverted Pet Pros Can Be Great at Networking with Stacy Pong Ep 335: Turn Your Pet Business Emails into Money-Making Connection Machines with Liz Wilcox 🎧 Hit play now and let’s explore how sharing your expertise can create more opportunities, clients, and success! 📣 Join Wear Wag Repeat Society: Ready to connect with a supportive community of petpreneurs? Join us!

You've heard of the 5 love langaues... Well, did you know your pet business has a love language, too!? And if you’re not speaking it the right way, you might be stutning your growth. In this short and sweet Valentine’s Day-themed episode, I’m breaking down The 5 Love Languages of a Thriving Pet Business—and how you can use them to attract more clients, create better systems, and find more joy in running your business. From Words of Attraction (aka, your marketing!) to Quality Time (working smarter, not harder!), these love languages will help you build a pet biz that loves you back. 💖 🎧 Hit play now to find out which business love language you need to focus on! 💌 Want more support growing your business? Join my membership community, Wear Wag Repeat Society, and get the tools, strategies, and support to make 2025 your best year yet! Start your 2-week trial now: wearwagrepeat.com/society 🐾

Let’s make February the month you take back control of your time. Start small, commit to one shift, and see how much better things feel. And if you need a community that helps you grow your pet business without overworking, my membership is here for you. Wear Wag Repeat Society: https://wearwagrepeat.com/society  Episode Overview: February is a short month—which makes it the perfect time to test a new routine and simplify your pet business. How small, intentional shifts can help petpreneurs reclaim their time and grow their business with less stress. How to declutter your business, set up repeatable systems, and work smarter—not harder! "Time is your most precious resource, especially with your pets. Let’s set up simple routines now so you can get more done without working more—because your business should fit your life, not the other way around." - Tori Mistick