Brittany Brown has been running her dog Rosie’s Instagram account since before her puppy was born in early 2020. She quickly got into sponsored posts, and since then has become a go-to resource for people just getting started in the pet influencer world.
We talked about how to land paid brand sponsorship deals, what brands are looking for and how to define your goals. Part of our conversation that got me excited was defining transactional brand deals versus long term relationship deals. There’s a big difference in how they work, and how they make you feel as a content creator.
Plus, Brittany shared a hashtag tip I’ve never thought of before!
The rest of the shownotes can be found at wearwagrepeat.com/podcast
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200 | City Dog Expert Kimberly Freeman: Pivots in the Pet Industry
35:42You might know today’s guest, Kimberly Freeman, as City Dog Expert. In this interview, Kim told me about how she started out as a dog walker, then professional dog trainer, while at university in Scotland. When she moved to New York City she saw the need for resources for city dogs and started blogging to share her expertise and recommendations. Now she’s back in the U.K. and pivoting again while turning City Dog Expert into Europe’s number one city dog blog. We talked about the importance of getting certified and licensed or joining professional organizations to market your pet business. Kim also told me why studying canine body language is important for all dog care providers. This interview also marks 200 episodes of the Wear Wag Repeat Podcast! In the past 4 years, I’ve interviewed over 150 women in the pet industry starting with Milla Chappel of Real Happy Dogs on Episode 1. I’ve talked to pet-obsessed women in the US, Canada, Australia, England and Germany. Plus, this episode will take us over 90,000 downloads! It’s a milestone week for the Wear Wag Repeat Podcast! I admire every single woman I’ve had on here, and every single person listening. You never know who’s story will inspire you. And that’s my favorite thing about hosting this podcast. I get to talk to women who are just starting their pet business and others who have been in the industry for many years. The rest of the shownotes can be found at wearwagrepeat.com/podcast
199 | A Membership to Grow Your Pet Business Online
32:35In this episode I’m telling you all about the 2022 plans for Wear Wag Repeat Society! This is my monthly membership that helps you grow your pet business online. Members get access to monthly lessons, virtual co-working, mastermind-style hotseats, networking yappy hours, a private Facebook group, content bonuses and more! What we have in common is a love of working with pets! But members of WWR Society have a variety of businesses in this industry including content creators, pet service providers, artists, photographers, product makers and more. Enrollment is only open 4 times a year! Learn more and join us at wearwagrepeat.com/society The rest of the shownotes can be found at wearwagrepeat.com/podcast
198 | Year in Review Self-Audit for your Pet Business
18:08In this episode I’m giving you an inside look at the most recent lesson from Wear Wag Repeat Society, my membership that helps you grow your pet business online. In this lesson, I explain the why and how of doing a year in review audit of your business. As solopreneurs and small businesses, it’s hard to audit yourself. But reflecting on what worked and what didn’t in the past year will make 2022 all the more successful and fulfilling. If you like what you hear in this episode, join me for a FREE workshop to help you set goals for 2022. It’s called K9 in 90 and it will help you set 9 goals for your pet and your pet business for the first 90 days of the year. I hosted this last year and everyone loved it, so you don’t want to miss this! It’s happening on Thursday, January 6th at 7pm EST. Save your spot for that at wearwagrepeat.com/k9in90
197 | Taking Over the Pretty Fluffy Dog Blog
33:43On this episode, I’m talking to Katy and Shell. In the last year they took over one of my favorite OG dog blogs, Pretty Fluffy. It was really great to hear about how they got started in the pet world by doing in-home pet family photography, a style that exposed them to Pretty Fluffy several years ago, and when the opportunity came up to take over the site in late 2020, they decided to go for it! I really enjoyed hearing about their plans for the site’s content and what they’ve been working on so far. The rest of the shownotes can be found at wearwagrepeat.com/podcast
196 | Hiring a Team to Grow Your Dog Gear Business with Dr. Kathy Burnell
32:04On this episode, I’m talking to Dr. Kathy Burnell, a veterinarian who is also the creator of Puplid, a dog gear brand designed to help pups with sun sensitivities. A lot of dogs can be sensitive to the sun. Kathy and her husband Tony were inspired by their dog Buddy’s struggles to create this new product. When Buddy’s hat got compliments at the beach and around town, Kathy knew Puplid could be a business! Her veterinary expertise combined with Tony’s engineer skills helped them to create a hat that not only looks cute, but serves a protective function and is more comfortable for dogs to wear than other alternatives. She talked to me about some of the challenges of running a product business and how important it is to hire a good team to help you grow. The rest of the shownotes can be found at wearwagrepeat.com/podcast
195 | New Pet Influencers Look to Brittany Brown for Advice
34:28Brittany Brown has been running her dog Rosie’s Instagram account since before her puppy was born in early 2020. She quickly got into sponsored posts, and since then has become a go-to resource for people just getting started in the pet influencer world. We talked about how to land paid brand sponsorship deals, what brands are looking for and how to define your goals. Part of our conversation that got me excited was defining transactional brand deals versus long term relationship deals. There’s a big difference in how they work, and how they make you feel as a content creator. Plus, Brittany shared a hashtag tip I’ve never thought of before! The rest of the shownotes can be found at wearwagrepeat.com/podcast
194 | How to Start a Pet Industry Podcast
36:18I get so many questions about how to start a pet industry podcast. A lot of pet bloggers, dog trainers, pet sitters, vets, nutritionist and more are interested in learning how to start and run a successful show. If you’re one of those people, you’re not alone! Over 150,000 new podcasts came out in 2020. But what do you need to do to create a lasting podcast for pet parents or petpreneurs? The first episode of this show came out on November 1st, 2017, which means I’ve been podcasting for over 4 years. So, I would say I can share a thing or two about how to run a show that lasts. Podcasting is definitely a lot of work and has expenses associated with it. However, it’s one of my favorite elements of my business. And as of 2021, it’s turning a really nice profit for me! I’ll explain more about that in this episode. The rest of the shownotes can be found at wearwagrepeat.com/podcast
193 | Celebrating Small Business Saturday with The Dog Guide San Antonio
31:22In this episode, I’m sharing a conversation with Amy Lynn, the founder of The Dog Guide San Antonio. She told me how she got the inspiration to start an online resource of dog-friendly activities, places and things in her city. This guide, through the website and social media, has grown to include dog obsessed events, fundraisers and more. Amy talks about some of the different mutually beneficial ways that she works with local businesses and organizations. For her site’s 3rd anniversary earlier this year, Amy hosted 30K for Canines, a community pet food drive. The fundraiser not only hit the goal of raising 30,000 pounds of pet food… they actually doubled it! I thought this would be the perfect interview to share with you this week while we celebrate Thanksgiving in the US and Small Business Saturday this weekend. The rest of the shownotes can be found at wearwagrepeat.com/podcast
192 | How This Dog Blogger Makes $5-10K Per Month: Blog Monetization
36:15In this episode, I’m welcoming back Jessica Williams who first appeared on my podcast on episode 19 where we talked about how to optimize your pet content to get more people to your website. Today, Jessica and I are discussing how to monetize your pet blog. She’s been growing traffic to her main blog You Did What With Your Wiener? for about 10 years, and recently added 2 new blogs to her portfolio. Together these sites bring in $5,000 - $10,000 in ad revenue each month. In addition to ads, Jessica points out that it’s important to have different streams of revenue for your pet blogging business. Listen to this conversion to hear more about her strategies. The rest of the shownotes can be found at wearwagrepeat.com/podcast
191 | Pet Influencers Are More Than Cute Dog Photos: @CharlottewithDogs
34:34In this episode, Charlotte Lehman explains how she got started on Instagram with an account for her dog Starsky. Four years into it, she realized that cute photos and simple captions weren’t fueling her fire. She started to post more about her own life, mental health struggles and her authentic life with adventure dogs. Charlotte found another sweet spot with Reels. She’s gained 15,000 new Instagram followers thanks to her creative dog videos. She explains how they fit into 3 categories for the most part: entertaining, educational or narrative style. We also discuss how to get paid as a pet influencer and why we deserve a fair wage. Save Your Spot in this free Pinterest for Pet Pros Webinar: www.wearwagrepeat.com/pinterestwebinar The rest of the shownotes can be found at wearwagrepeat.com/podcast