190 | Launching a Sustainable Dog Treat Brand on Kickstarter with Luca Pets

In this solo episode, I take a step back in 2 ways! One step back in strategy and also a step back in time... you'll see what I mean! If you haven't started an email list yet, the best time to start one is TODAY. First, you need an email service provider.  My favorite ESP is ConvertKit (that's my affiliate link).  Next, I'm sharing 6 of my favorite podcast episodes from the archives that touch on email marketing. There's an episode for you no matter where you are in your email marketing journey! GET ON MY EMAIL LIST! 

On this episode, I’m talking with Kerrie Fitzgerald of Ecommerce Society. I’ve known Kerrie for years and I love a chance to get on the line with her and talk about digital marketing.  Today’s conversation is full of actionable advice. Kerrie explains the five emails that you need to send to new subscribers when they join your email list.  These five emails are written in advance and scheduled as part of an automated email welcome sequence. In my pet business, I use ConvertKit to manage my email marketing, including my email welcome sequence. What I love about Kerrie’s strategy that I’m about to share is that she explains the reason behind all five emails. And overall, they’re designed to make sales.  Your welcome sequence is when new subscribers are the MOST interested in you and your business. So you need to take advantage of that and make it easy for them to get what they came to you for.  This episode is part of my Q2 Email Marketing theme. Stay tuned for more expert interviews with actionable advice and solo episodes that will help you reach more pet lovers who need you in their lives! 

Hear what's happening for petpreneurs this April in Wear Wag Repeat: Kicked off the quarter with K9 in 90 goal planning workshop Course Creator Mastermind is underway! Wear Wag Repeat Society now OPEN with Q2 Email Marketing theme April Podcast Guest: Kerrie Fitzgerld on setting up email automations, email funnel creation, creating customer superfans April Solo episodes: Email list growth sprints vs. marathons, The Short Leash Personal update: I'm wapping up my first semester as a University Professor, working on my Italian lessons for a vacation to Italy in May Join Wear Wag Repeat Society: Enrollment is open April 1-7 🐾

The Short Leash is my monthly short episode designed to reel you back in to focus on one action that can make an impact in your pet industry business.  Sign up for the FREE K9 in 90 Workshop on April 1: https://wearwagrepeat.com/k9in90/  Get the accountability you need to reach your goals for the next 90 days in Wear Wag Repeat Society. Enrollment open April 1- 7. Get on the waitlist here: https://wearwagrepeat.com/society/   In the pet hospitality industry? Check out The Dog Guru's Business Bootcamp Workshop happening live in Denver, Colorado April 10 + 11. 

What does financial freedom mean to you? Is it the same as financial independence? In this solo episode, Tori shares: How to define these terms Stats about women's financial independence How she defines values-based financial independence  4 steps you can take to create more financial independence in your pet business and your life.  This is part of the Q1 Money theme in Wear Wag Repeat. Check out expert interviews and solo episodes here on the podcast and for Wear Wag Repeat Society members, there are valuable guest expert lessons on Profit Mapping, Profit First Accounting and How to Create a Give Back Program in your Pet Business.  Not a member yet? Get on the waitlist for Q2 at wearwagrepeat.com/society In the pet hospitality industry? Check out The Dog Guru's Business Bootcamp Workshop happening live in Denver, Colorado April 10 + 11. 

Did you ever think that you could raise $10,000 or even $20,000 for a local animal rescue? My guest on this episode, Jessica Wasik of Bark and Gold Photography, has helped dozens of photographers create calendar contests that raise money for pets in need while also marketing their businesses. Topics Discussed:  1. Tori and Jessica discuss creating charitable pet calendar contests for animal rescue fundraising. 2. Jessica shares her successful methods of running pet photography fundraisers. 3. The importance of setting big fundraising goals and knowing your numbers is emphasized. 4. Tori encourages pet business owners to consider creating online courses for additional revenue. 5. The mutual benefits of charitable marketing and community partnerships are highlighted for pet businesses. Links Mentioned: The Dog Gurus Business Breakthrough Workshop 6 Question Quiz to Figure Out if You Should Create a Course

In this solo epsiode, I share what's happening this month in our Q1 MONEY theme, what steps you need to take after the Meta outage this week and I share a personal update.  Topics Discussed: What's new in my life - lots of quilting and learning Italian! March Guest Expert Interview with Jessica Wasik of Bark & Gold Photographs drops March 13th Wear Wag Repeat Society March guest expert is Orazie Cook of Praline's Backyard Foundation. She will teach us about maximizing the impact we make with non-profits and rescues (even with limited resources) Return of the Course Creator Mastermind! Create your first online course and launch it to my audience of 40,000+ pet lovers! JOIN HERE What you need to prioritize right now to protect your pet business from future Meta outages

The Short Leash is my monthly 10-minute or less episode designed to reel you back in to focus on one action that can make an impact in your pet industry business.  Check out my Top 3 Money Books: Profit First by Mike Michalowicz  We Should All Be Millionaires by Rachel Rodgers  Buy the Change You Want to See by Jane Mosbacker Morris Check out these books and share YOUR favorite money books with us. Tag me on your Instagram stories @wearwagrepeat and I will re-share with our community. 

Many of us in the pet industry face this common challenge: We want to invest in our business growth but we don't have the cash to make it happen. Have you ever had your eyes on a program you know will enhance your business, but you just don't have the cash to invest in it. Don't despair!  Today, I'm sharing 6 actionable strategies to make extra cash. From specialized pet services to pet-centric digital products, we'll explore a variety of fun and easy strategies to expand your revenue streams. Resources Discussed: Ibotta App: A coupon app that gives you cash back. Get Ibotta! UserInterviews: Earn cash by offering insights to brands doing market research. Sign up for UserInterviews Wear Wag Repeat Society: Get on the Q2 Waitlist! B-School: Enrollment closes soon! 

In this episode, I’m bringing back one of my favorite guests, Julie Swan. She’s the founder of the Dog Breeder Society and she runs a successful business breeding German Shorthaired Pointers and Rat Terriers. But don’t tune out if you’re not a dog breeder! This conversation is full of financial tips that apply to any type of pet business. You’ll learn about the numbers you need to know in order to set your pricing, plus the one number that really doesn’t matter at all! Julie also gives us actionable steps to be more confident about our pricing. I also loved hearing Julie’s insight on pricing gaps. You know when you see someone who has a product for $5 and another for $500 with nothing in between. That’s a pricing gap and you want to avoid having that in your business. It makes customers doubtful of the value of both the cheaper item and the expensive item. If you want to hear more of my insights into how I would implement Julie’s advice from this conversation, there’s an exclusive bonus episode for Wear Wag Repeat Society members. This year I’m releasing a new bonus episode every month with real examples of how I would implement each expert podcast guests’ advice. A lot of the time I’m walking the walk with this advice in my own business, so if you’re curious and want that extra insight, get on the waitlist for Wear Wag Repeat Society. Membership opens for about a week at the start of each quarter - so the next chance to join is early April. But today, here on this episode, we still have tons of valuable and actionable advice for you. Let’s dive right into the interview with Julie Swan. If you like what you hear, remember to leave a review in your podcast app or share the episode on social media tagging me @wearwagrepeat.