In this episode I’m talking to Vasi Siedman, a Florida based pet photographer and founder of PetPix Academy. Vasi got into pet photography because she believes that everyone should have beautiful photos of their pets to remind them of the wonderful memories they created together. While working on pet portraits for private clients over the years, many people asked for tips to take better photos when they were on their own with their pets.
That lead Vasi to launch PetPix Academy, an online course, membership and podcast that teaches pet parents to take better photos and edit on their smartphones.
The rest of the shownotes can be found at wearwagrepeat.com/podcast
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193 | Celebrating Small Business Saturday with The Dog Guide San Antonio
31:22In this episode, I’m sharing a conversation with Amy Lynn, the founder of The Dog Guide San Antonio. She told me how she got the inspiration to start an online resource of dog-friendly activities, places and things in her city. This guide, through the website and social media, has grown to include dog obsessed events, fundraisers and more. Amy talks about some of the different mutually beneficial ways that she works with local businesses and organizations. For her site’s 3rd anniversary earlier this year, Amy hosted 30K for Canines, a community pet food drive. The fundraiser not only hit the goal of raising 30,000 pounds of pet food… they actually doubled it! I thought this would be the perfect interview to share with you this week while we celebrate Thanksgiving in the US and Small Business Saturday this weekend. The rest of the shownotes can be found at wearwagrepeat.com/podcast
192 | How This Dog Blogger Makes $5-10K Per Month: Blog Monetization
36:15In this episode, I’m welcoming back Jessica Williams who first appeared on my podcast on episode 19 where we talked about how to optimize your pet content to get more people to your website. Today, Jessica and I are discussing how to monetize your pet blog. She’s been growing traffic to her main blog You Did What With Your Wiener? for about 10 years, and recently added 2 new blogs to her portfolio. Together these sites bring in $5,000 - $10,000 in ad revenue each month. In addition to ads, Jessica points out that it’s important to have different streams of revenue for your pet blogging business. Listen to this conversion to hear more about her strategies. The rest of the shownotes can be found at wearwagrepeat.com/podcast
191 | Pet Influencers Are More Than Cute Dog Photos: @CharlottewithDogs
34:34In this episode, Charlotte Lehman explains how she got started on Instagram with an account for her dog Starsky. Four years into it, she realized that cute photos and simple captions weren’t fueling her fire. She started to post more about her own life, mental health struggles and her authentic life with adventure dogs. Charlotte found another sweet spot with Reels. She’s gained 15,000 new Instagram followers thanks to her creative dog videos. She explains how they fit into 3 categories for the most part: entertaining, educational or narrative style. We also discuss how to get paid as a pet influencer and why we deserve a fair wage. Save Your Spot in this free Pinterest for Pet Pros Webinar: www.wearwagrepeat.com/pinterestwebinar The rest of the shownotes can be found at wearwagrepeat.com/podcast
190 | Launching a Sustainable Dog Treat Brand on Kickstarter with Luca Pets
29:01In today’s episode, I’m talking to Wendy Chen and Ersalina Lim, the founders of start-up freeze dried treat brand Luca Pets. Ersalina talked about some of the ways they’re making Luca Pets a sustainable brand by partnering with TerraCycle to recycle their packaging and using a compostable alternative to the silica gel packets usually found in most treat bags. They’re launching their brand on Kickstarter right now. It was interesting to learn about how Kickstarter can be used not just for funding but more as a marketing strategy. Wendy talked about how they determined their funding goal and some things they wish they had done differently. The rest of the shownotes can be found at wearwagrepeat.com/podcast
189 | Create Merch for Your Pet Brand
36:12In this solo episode, I’m talking about how to create merch for your pet brand. You might want to consider screen printing in bulk or print on demand. I’ll explain some of the pros and cons of each option for printing branded t-shirts, mugs, tote bags, etc. If you want to learn more about setting up an on-demand shop, check out my Masterclass to Launch an On Demand Online Storehop for Pet Lovers! Enrollment is open now! Within weeks you'll have one or more on-demand products, your online shop will be ready to accept orders and your audience will be cheering for you! The first part of this episode is an update on my dogs Burt and Lucy. Burt and I have a new hobby that we’re passionate about. But on the other hand, Lucy is getting older and I’m struggling with that. I hope you enjoy hearing about my dog mom life behind the business! The rest of the shownotes can be found at wearwagrepeat.com/podcast
188 | The Dog Lovers Dating App: FetchaDate
32:11Have you ever used a dating app just for single pet lovers? Sheryl Matthys came up with the idea for what is now an app called FetchaDate when she got her first Greyhound while living in New York City. She discovered the power of having a great WingPet™ to make the introduction to potential new friends. Since then she’s hosted events, written a book, launched a website and an app for the Google Play and Apple App Store. With so many great experiences to pull from, Sheryl and I talk about everything from Covid dating and dog-friendly date ideas to trademarks and website hosting! The rest of the shownotes can be found at wearwagrepeat.com/podcast
187 | Protect Your Pet Influencer Career with a Blog
34:51In this episode, I’m talking to a fellow dog blogger! You may know Melanie Demi from her Instagram and TikTok accounts @herboozytails. She shares with me why she added a blog to her content platforms about 2 years ago and why it’s a good thing to consider for other petfluencers. Melanie also shares her advice around pivoting content and how she decided to change the name of her name on social media accounts last year. If you’ve ever considered changing your name, you’ll want to hear Melanie’s advice. The rest of the shownotes can be found at wearwagrepeat.com/podcast
186 | Charcuterie but for Dogs: Amanda Yu-Nguyen of Barkuterie Boards
35:11Amanda Yu-Nguyen is the creator of Barkuterie Boards, the highly Instagramable charcuterie board creations just for dogs. In under a year, she’s gone from door-to-door deliveries in the Atlanta area to local markets and now she ships non-perishable Barkuterie Boards all over the United States. In this interview, Amanda shares advice on how to manage it all while building an engaged community. We also discuss the challenges of shipping her product in a way that is eco-friendly and aesthetically pleasing. The rest of the shownotes can be found at wearwagrepeat.com/podcast
185 | Wedding Day Pet Care with the Founder of FairyTail Pet Care
30:21Get to know Ilana Karcinski, the co-founder of FairyTail Pet Care. It’s more and more popular to include dogs in weddings, but with all your loved ones attending as guests or in the bridal party, who’s going to look after the dog? Ilana and Kelly Maronpot started FairyTail Pet Care to be your dog’s plus one! In the last few years, they’ve refined their services to give the best possible experience to pets and their people. Plus, they’ve gone viral on TikTok with tons of videos getting over 1 million views and flooding their inbox with inquiries to provide pet care at weddings around the world. The rest of the shownotes can be found at wearwagrepeat.com/podcast
184 | Pricing Insight with Julie Swan The Honest Dog Breeder
36:49Get to know The Honest Breeder Julie Swan. She’s passionate about German Shorthaired Pointers and matching families with dogs that make a positive difference in their lives. After accidentally getting into dog breeding years ago, Julie has since immersed herself in everything she can learn about the health of the dogs and how to be successful in the business of dog breeding. One of the most interesting topics I wanted to talk to Julie about is pricing. She has such insightful stories about how price can affect the pet parent customers you attract and the perceived value of what you are selling, even if that is something priceless like puppies! The rest of the shownotes can be found at wearwagrepeat.com/podcast