This Is Soul Therapy

October 2026 is asking us to stop gripping so tightly to where we’re going and pay attention to what’s happening right now.In this month’s collective tarot and energy reading, we’re looking at divine timing, intuition, creativity, new opportunities and the connections that can find us when we create enough space to actually notice them.There’s a strong message here for creatives about the tension between pushing forward with the thing you’re making and staying open enough to hear the quieter nudges: those intuitive hits, unexpected conversations and serendipitous moments that can change where the work takes you.If you’ve been impatient about what you’re creating, wondering when things are finally going to happen, or trying to force your way toward an outcome, this October energy forecast is an invitation to come back to the present and pay attention to what’s trying to meet you there.Support the showContinue The Work:Guided Creation MentorshipFind Your Flow - Nervous System Ritual To Increase CreativitySubstack Community Connect With Jenn:🌐 jenniferhulley.com📸 Instagram: @jenniferhulley🎵 TikTok: @jenniferhulley

Your social media metrics don’t mean nearly as much as you think they do.A like means someone tapped their screen. A save means they tapped a different part of their screen. Even thousands of views don’t necessarily tell you whether your content actually resonated, made someone think, changed something for them—or brought the right people into your world.And yet we give these numbers SO much power.In this episode, I’m piggybacking off our conversation about attention vs. resonance and digging into our obsession with metrics, external validation, and the way we’ve learned to let numbers tell us whether what we’re creating is good, important, or working.Because some of your most impactful work might not be the stuff that gets the most likes. If you’re creating something that challenges people, disrupts the status quo, or asks someone to see something differently, their first instinct might not be to hit the little heart button. That doesn’t mean it didn’t land.So if likes, views and saves aren’t the whole story, what do we pay attention to?We’re talking about the difference between attention, resonance and actual impact; what your social media analytics can and can’t tell you; the role our nervous system plays in our obsession with external validation; and how to start developing your own internal measures of whether your work is actually doing what you want it to do.Because your metrics are data. They’re not truth.And sometimes the most important thing you create won’t be the thing that performs the best.Support the showContinue The Work:Guided Creation MentorshipFind Your Flow - Nervous System Ritual To Increase CreativitySubstack Community Connect With Jenn:🌐 jenniferhulley.com📸 Instagram: @jenniferhulley🎵 TikTok: @jenniferhulley

If you know you hate creating content a certain way, know it isn't working for you, and maybe even know exactly what you want to do instead… why the hell do you keep doing it?That's the question I'm unpacking in this episode.After literally writing in my journal that I was done pouring my energy into fast-fashion type social media, I closed the journal, made a cup of tea… and immediately started recording a TikTok.So I started looking at what was actually underneath that impulse.We’re talking about social media burnout, external validation, nervous system safety, our obsession with visibility, and the way likes and views can train us to confuse attention with resonance.Because yes, people need to know you exist. But more eyeballs, followers and engagement don't automatically create a business, a community, or meaningful connection.And when you already know that the way you're creating and marketing isn't right for you, choosing another way requires something much deeper than a new content strategy: self-trust.In this episode, we explore:Why you keep creating content you don't actually want to makeSocial media burnout and the addictive pull of external validationWhy attention and resonance aren't the same thingThe nervous system safety involved in leaving a marketing strategy that feels familiarWhy your natural way of communicating matters to your businessThe myth that you need to be everywhere to be successfulBuilding a business through intuition, self-trust and your own way of connectingWhat changes when you stop asking, “How do I get more attention?” and start asking, “How do I create more resonance?”You don't necessarily need more followers, you might need deeper connection with the right people.And you might need to trust yourself enough to build your business differently.Support the showContinue The Work:Guided Creation MentorshipFind Your Flow - Nervous System Ritual To Increase CreativitySubstack Community Connect With Jenn:🌐 jenniferhulley.com📸 Instagram: @jenniferhulley🎵 TikTok: @jenniferhulley

September’s collective energy reading came in LOUD.Success. Money. Visibility. Leadership. Receiving.But September isn't just asking you whether you want more.It's asking whether you're actually comfortable having it.Because we can say we want the successful business, more money, more clients, more recognition, more people seeing our work and a bigger impact—but underneath all of that can be some very different beliefs about what it means to be wealthy, powerful, visible or successful.What if part of you thinks rich people are greedy?What if being seen feels vulnerable?What happens when people actually start paying attention?What happens when the thing you've been asking for finally shows up?This month’s tarot and collective energy reading is about looking at the shadow side of success and doing the energetic, subconscious and nervous system work that allows you to actually receive what you're trying so hard to create.We’re talking money mindset, abundance, visibility, manifestation, nervous system safety, self-sabotage, receiving, success and what it means to really step into the role of being the provider, and the CEO, of your own life.Support the showContinue The Work:Guided Creation MentorshipFind Your Flow - Nervous System Ritual To Increase CreativitySubstack Community Connect With Jenn:🌐 jenniferhulley.com📸 Instagram: @jenniferhulley🎵 TikTok: @jenniferhulley

** Note - Summer office hours are open for intuitive business guidance sessions — spaces are very limited but there are some available. Email me directly to connect.August's card came in clear: believe in magic.In this month's energy forecast for This Is Soul Therapy, we're pulling one card from the Sacred Forest Oracle, Moonlight Enchantment: Magic, and going deep instead of wide. Because sometimes the most powerful guidance comes from sitting with one narrow concept long enough to actually let it land.And this one landed somewhere unexpected: in the middle of a conversation about AI, universal intelligence, and why the guidance you're feeding your business might be the wrong input for the output you're actually trying to create.If you're building something that genuinely matters to you: a business, a body of work, a creative practice that comes from your actual soul then pulling your strategy from a database of what already exists is a total energetic mismatch. AI gives you what's already out there. It cannot give you what's trying to move through you. That's where the magic of the universe comes in. This episode is a different kind of business conversation.We Cover:The August collective energy forecast and what the Moonlight Enchantment card is asking of creatives and soul-led entrepreneurs this monthWhy using AI to build a mission-driven business creates a fundamental mismatch between your input and your outputWhat universal intelligence actually is — and why it's a more aligned source of guidance than anything that scrapes Reddit for answersHow to ask for signs from the universe and why the specificity of your question matters more than you thinkThe story of my son running upstairs with a balloon wand and accidentally delivering the exact sign I'd asked for that morningPractical ways to start receiving guidance: signs, meditation, automatic writing, pendulums, and dream workWhy your creativity is the channel through which universal intelligence reaches the people who need it mostThis episode is for you if you're building something you deeply care about and you've been outsourcing your direction to tools aren't moving your business along in the way you'd like it to be!And PS - I'd love to hear your questions about signs, universal intelligence, and using these practices to guide your business! Send me a DM on Instagram or TikTok at @jenniferhulley, or reach out via  email. A future episode diving deeper into this is coming, and I want it to answer your questions.Support the showContinue The Work:Guided Creation MentorshipFind Your Flow - Nervous System Ritual To Increase CreativitySubstack Community Connect With Jenn:🌐 jenniferhulley.com📸 Instagram: @jenniferhulley🎵 TikTok: @jenniferhulley

Your inner critic isn't actually yours.That's where we're starting this week on This Is Soul Therapy — because before we can do anything about the voice that tells you to put the camera down, close the sketchbook, and forget the whole idea, we need to understand where it actually came from.Spoiler: you didn't arrive here with it. You picked it up. From a fifth-grade bully, a terrifying client, a mentor who laughed at the way you held your camera, a partner, a parent. All of it tangled together into this very specific, very personalized thing that knows exactly which lever to pull to get you to stop.I share a photo walk I took when I was deep in a creative funk — and what happened when my inner critic realized I wasn't going home. It started small. Then it escalated. And when I kept going anyway, it pulled receipts — actual memories, actual moments of failure and shame — trying to prove it was right.And then I share the sneakier version: how my inner critic spent over a year quietly talking me out of launching a creative community by cycling me between two arguments that were actually the same argument in different clothes. Once I saw it for what it was, it lost its power almost immediately.We Cover:Where your inner critic actually comes from and why it is not your voiceThe predictable three-stage escalation pattern your inner critic follows every single time — and how to recognize it before it shuts you downWhy your inner critic gets loudest right before you expand, not because something is wrong, but because something is workingThe photo walk as a low-stakes way to meet your inner critic face to face and hear what it's actually sayingHow the same core wound can wear a hundred different disguises and keep you circling for yearsWhat it actually means to work with your inner critic instead of trying to silence or heal it firstThis episode is for you if you keep almost starting something — and you've been telling yourself it's a block, or bad timing, or you're just not ready yet. You're ready. Your inner critic is just very, very good at its job.Plus — I'm finally launching Creating Space, the year-long creative community I've been sitting on for four years. Photography, therapeutic arts, shadow work, and self-expression through the lens — all in one place. Details and a link to book a call are in the show notes.Head to jenniferhulley.substack.com for the full community and everything mentioned in this episode.Support the showContinue The Work:Guided Creation MentorshipFind Your Flow - Nervous System Ritual To Increase CreativitySubstack Community Connect With Jenn:🌐 jenniferhulley.com📸 Instagram: @jenniferhulley🎵 TikTok: @jenniferhulley

Episode Description:July's energy has one message — and it's not what most of us want to hear when we're deep in the solo grind.In this month's collective energy forecast for This Is Soul Therapy, we're pulling cards specifically for creatives, makers, and entrepreneurs: what to release this month, what to lean into, and what the cards are saying loud and clear about how you've been working.Spoiler: the reading is a quadruple whammy: Stop going it alone.Whether you're building a business, developing a creative practice, or trying to get a passion project off the ground — if you've been rabbit-holing on YouTube at midnight, grinding through it in isolation, carrying the full weight by yourself — this one's for you.We Cover:The Sacred Creators Oracle pull for July's collective creative energy and what Prosperity's Sisters is asking of you this monthThe Ten of Wands, the Ten of Swords, the Three of Pentacles, and the Sun — and why the cards are all saying the same thingWhy creative isolation doesn't just feel heavy — it actively slows your resultsThe difference between refined intention and raw intention, and why community unlocks the latterHow to find your people (and what counts as community when you can't find anyone in person)A simple declaration practice to commit to what you're actually going to do differently this monthThis episode is for you if you're a spiritually curious creative who's been doing the work but feeling like you're pushing 10 sticks uphill alone — and you're finally ready to let someone else help you carry them.Drop a comment on Substack or DM me on Instagram to tell me what you're committing to this July. And come back August 1st to share how it went.Support the showContinue The Work:Guided Creation MentorshipFind Your Flow - Nervous System Ritual To Increase CreativitySubstack Community Connect With Jenn:🌐 jenniferhulley.com📸 Instagram: @jenniferhulley🎵 TikTok: @jenniferhulley

What if you were never actually blocked?In this episode of This Is Soul Therapy, I'm making the argument that most creative blocks aren't blocks at all — they're loyalty to rules you never consciously agreed to, but that have been running your creative life for years.We're talking about creative compliance: the invisible rulebook that gets handed to us in childhood, reinforced by schools and mentors and workshops, and then turbo-charged by social media algorithms — until following the rules feels so automatic that we mistake it for who we are as creators.I share something that genuinely embarrassed me when I realized it: after nearly 20 years of photography, I went looking for horizontal images to put on my digital frames — and found almost none. An Instagram rule had quietly rewired the way I saw and captured the world, and I hadn't noticed until the evidence was staring back at me from my own hard drives.That's what compliance does. It's not dramatic. It's just slow and quiet and really good at pretending to be common sense.We Cover:Why creative blocks are almost never the real problem — and what's actually going on insteadHow compliance gets installed in us from childhood and why our nervous system actively prefers itThe way social media platforms, mentors, and creative communities hand us rules disguised as guidanceWhat it looks like when your soul is saying "I know exactly what I want to make — I'm just scared"Three simple prompts to start unraveling your own creative compliance this weekThis episode is for you if you're a creative who keeps putting down the camera, closing the sketchbook, or staring at a blank page — and wondering what's wrong with you. Nothing is wrong with you. You've just been very, very good.Support the showContinue The Work:Guided Creation MentorshipFind Your Flow - Nervous System Ritual To Increase CreativitySubstack Community Connect With Jenn:🌐 jenniferhulley.com📸 Instagram: @jenniferhulley🎵 TikTok: @jenniferhulley

What if the reason your creativity feels flat, your intuition feels foggy, or your inspiration has gone quiet isn't a block at all, it's just energetic gunk?In this episode of This Is Soul Therapy we go deep into why what you allow into your orbit shapes your creative output, why social media is basically an energetic bus terminal, and what happens to your auric field when you let too many mismatched frequencies in.I also share something personal, how meditation cracked open the real reason I haven't been sleeping for years and guided me toward a therapeutic art ritual to release something I thought I'd fully processed years ago, birth trauma. We Cover:Why your energetic field directly affects the quality of your creative and intuitive workThe "glass of water" metaphor that will change how you think about your aura and what you're absorbing dailyWhy doom scrolling is an energetic nightmare (and what it actually does to your field)How old, buried experiences can quietly cloud your creativity long after you think you've healed themA guided therapeutic arts ritual over on Substack to identify and release what's gunking up your fieldThis episode is for you if you're a creative, intuitive soul who wants to make meaningful work and are ready to your energy to do so. Support the showContinue The Work:Guided Creation MentorshipFind Your Flow - Nervous System Ritual To Increase CreativitySubstack Community Connect With Jenn:🌐 jenniferhulley.com📸 Instagram: @jenniferhulley🎵 TikTok: @jenniferhulley

This weekon This Is Soul Therapy, we're pulling the collective energy for June 2026 and the message is clear: stop white-knuckling it.If you've been in a season of waiting, feeling frustrated, stuck, maybe even a little apathetic, this reading is for you. The energy coming in for June isn't asking you to push harder or plan better. It's asking you to get out of the way.In this collective reading, we explore the spiritual up-leveling so many of us are moving through right now, why the need to control and over-plan is actually the thing slowing the expansion, and what June is bringing in for those who are ready to stop forcing and start trusting.There's also a significant decision point in the energy this month — something foundational, something that could move you into a whole new phase of your life. This reading will help you recognize it when it arrives.We Cover:Why June is asking you to release the plan and trust the processThe collective energy of apathy and frustration — and why it's actually a sign of spiritual growth, not stagnationThe soul expansion that's been underway and why it's taken so longA significant opportunity arriving in June and how to recognize itHow over-controlling and overthinking block the very thing you've been calling inWhy this month is less about doing and more about discernmentThis reading is for you if you've been in a long season of waiting, you're on a path of spiritual growth or awakening, or you've been feeling powerless despite doing the inner work. June has something for you — but you have to let it land.Trust the timing. Trust yourself. Stop planning the miracle.Support the showContinue The Work:Guided Creation MentorshipFind Your Flow - Nervous System Ritual To Increase CreativitySubstack Community Connect With Jenn:🌐 jenniferhulley.com📸 Instagram: @jenniferhulley🎵 TikTok: @jenniferhulley