The Wedding Business Podcast

In this episode, we sit down for a chat with Jodie Barden, the powerhouse behind Ella Bella Weddings and Events, to dive deep into the topic of inclusivity in the wedding industry. Jodie, who’s known for her flair as an alternative wedding planner, really drives home the importance of making sure all couples feel seen and celebrated. She’s all about creating spaces that are not just accessible but genuinely welcoming to everyone.   Jodie gets into the nitty-gritty of why using inclusive language matters so much and how to steer clear of tokenism. She also talks about the value of working with a diverse range of suppliers to ensure that every couple’s unique needs and backgrounds are honored.  But it’s not just business talk—Jody opens up about her own life too. She shares her journey of juggling a thriving business while raising four kids and managing her ADHD. Plus, Jodie dishes out some super practical tips for wedding pros who want to step up their inclusivity game.  Whether you’re a seasoned planner or just starting out, there’s a ton of valuable advice on how to make every couple feel special and included.  On this episode, we talked about: Challenges of diversifying portfolios and representation in the industry Role of social media in promoting inclusivity and diversity Impact of joining the Wedding Business Club Value of belonging to a supportive community within the wedding industry <p dir="ltr" style= "line-height: 2.4; margin-top: 0pt; margin-bottom:...

In this episode, I speak to wedding MC and DJ Alan Marshall about overwhelm and how we can avoid it. In the world of weddings, where the expectation of perfection often looms large, legendary DJ Alan Marshall offers a breath of fresh air. With a career spanning over four decades, Alan has become a wellspring of wisdom in the wedding industry. His career began with humble origins, spinnin’ records for his grandmother's friends, and evolved into a reputable profession as a DJ, master of ceremonies, and independent celebrant. His story is a testament to the idea that success is not a destination but a journey filled with trials, errors, and valuable lessons.  Drawing inspiration from Brené Brown's "The Gift of Imperfection," talked about the fallacy of perfection, which is not only impossible to achieve but also can be detrimental to our growth and business practices. Alan wrapped up the conversation by sharing the invaluable role of mentors and coaches, advocating for the importance of surrounding oneself with people who can help navigate the industry and foster personal growth.   On this episode, we talked about: Acknowledging insecurities and accepting imperfections to foster authentic and effective business practices. The value of trying new things and learning from mistakes. Practical strategies for managing overwhelm in the wedding industry. Consistency as a transformative force, such as small, daily actions can lead to significant achievements over time. The concept of "the space between," a critical moment of choice that can propel individuals forward or hold them back. The importance of continual learning and taking action to move forward. Learn more about Alan Marshall & Celebrations with Alan Marshall https://www.amcelebrations.co.uk/ and connect with him on Instagram at https://www.instagram.com/celebrationswithalanmarshall/   Learn more about Faye Cornhill & The Wedding Business Club at https://theweddingbusinessclub.com/ and connect with me on Instagram at https://www.instagram.com/fayecornhill/

In this episode I speak to club member and pianist Hannah Mitchell-Harrison about her journey to rebranding her business.   Music and matrimony have one thing in common: they both signify the beginning of lifelong harmonies.   Today, we have Hannah Mitchell-Harrison, a classically trained pianist whose entrepreneurial spirit has composed a new symphony in the wedding business landscape.   Hannah's story begins with the gentle tap of piano keys and evolves into a strategic enterprise. Her creation, the HMH Piano Collective, has become the heartbeat of countless weddings, providing a soulful backdrop to "I dos" and first dances.   She also explores the delicate yet transformative process of rebranding, highlighting both its emotional and strategic aspects. She describes the pivotal moments in this journey and emphasizes how a fresh identity can resonate with ideal clients and foster harmonious partnerships with vendors and venues.   If you're a creative entrepreneur looking for the courage to strike a new chord in your business, Hannah's story is a must-listen. On this episode, we talked about:   Hannah’s transition from being a pianist to creating a music agency for weddings and events. How a strategy day with Faye inspired Hannah to pursue rebranding.   <li dir="ltr" style= "list-style-type: disc;...

In this episode, wedding industry VA Rhian Beavis shares some amazing tips for creating easy and effective behind the scenes social media footage.   Are you a wedding entrepreneur looking to transform your business and elevate your digital presence?   Former bridal seamstress Rhian Beavis faced the challenges of the pandemic head-on, sparking her entrepreneurial spirit and leading to the creation of Virtually Rhian, a virtual assistant service for wedding professionals.   Rhian discussed the strategies that can help you connect with potential clients in a way that's truly real, fostering a sense of community and trust by showcasing the sweat, laughter, and sometimes even tears that go into creating those fairy-tale wedding experiences.   From Instagram stories and reels to the art of genuine storytelling online, Rhian shares her expertise on making every behind-the-scenes moment count. Whether you're a seasoned wedding planner, a budding florist, or a creative at heart seeking inspiration, this episode will guide you in crafting a narrative that not only engages but also captivates your audience.   On this episode, we talked about:   Strategies for creating authentic content that resonates with audiences and overcomes imposter syndrome.   Advice on scheduling time for content creation and involving team members.   <li dir="ltr" style= "list-style-type: disc; font-size: 11pt; font-family: Nunito,sans-serif;...

This episode features club member and wedding photographer Hannah Brooke. In it she tells us her story of reaching burnout in her business and how she was able to re-ignite the energy to build a stronger business. Join me in welcoming Hannah Brooke as she shares her transformational journey from HR to becoming a renowned Wedding Photographer, finding her passion amidst adversity and challenging industry stereotypes.  Discover how she applied the BROOKE method to navigate through the tumultuous times of COVID-19, turning challenges into opportunities and preventing burnout. We discuss the significance of setting Boundaries (B), the necessity of Rest (R), Observe your feelings (O), the value of Owning your version of success (O), the importance of Knowing your numbers (K), and the joy of engaging in activities that allow you to Enjoy yourself (E). Hannah Brooke’s journey is a powerful testament to the strength and creativity that lies within each of us. Her story reminds us that with passion, resilience and a willingness to invest in ourselves, we can turn life’s challenges into opportunities for growth and fulfillment.   On this episode, we talked about: Hannah Brooke’s unexpected leap into wedding photography. Aligning work with personal values for business success. Overcoming self doubt and industry stereotypes. Resilience and adaptability during the global pandemic. Strategies for avoiding burnout in business with a focus on maintaining a work life balance and self awareness. The acronym BROOKE was used as a guide to observe feelings, owning one’s version of success, knowing the numbers, and enjoying oneself. How mentorship, education and hobbies like cold water swimming have contributed to Hannah’s well being and success in the industry. Learn more about Hannah Brooke at  https://www.instagram.com/hannahbrookephoto/?hl=en and visit her website at  https://hannahbrookephotography.co.uk/     Learn more about Faye Cornhill & The Wedding Business Club at https://theweddingbusinessclub.com/ and connect with me on Instagram at https://www.instagram.com/fayecornhill/

In this episode I speak to Chris Fowler who started her business at the age of 58. She talks to me about why it was the perfect time for her to go self employed and why she thinks it's never too late to start.   Join me in this paws-itively amazing episode of The Wedding Business Podcast! Today, we have Chris Fowler who turned her love for dogs into a successful business as a dog chaperone at weddings. From starting her business at the age of 58 to doubling his bookings year on year, Chris shares the story of how Shortlegs Dog Care was born out of a need for dog-friendly wedding venues and her passion for dogs. Chris talked about the impressive statistics on the growth of his business, with a significant increase in the number of weddings he has serviced each year. She attributes his success to his dedication to customer service, strong connections with venues, and a passion for his work. If you're feeling stuck or in need of motivation, take a page out of Chris's book and remember that it's never too late to pursue your dreams and make them a reality.   On this episode, we talked about: Approaching your business with passion, authenticity, confidence, and a positive mindset, regardless of age or experience. Networking, seeking competitor advice, and fostering venue relationships are vital for recommendations and support in business. Open to new ideas, feedback, and improvement opportunities, embracing a growth mindset in business. Understanding the importance of business management skills, including financial management and administrative tasks. Ensuring client satisfaction and post-event follow-up contribute to high review rates and customer happiness. Learn more about Chris Fowler and Short Legs Dog Care at https://www.instagram.com/shortlegsdogcare/ and visit her website at https://www.shortlegsdogcare.co.uk/ Learn more about Faye Cornhill & The Wedding Business Club at https://theweddingbusinessclub.com/ and connect with me on Instagram at https://www.instagram.com/fayecornhill/

In this episode I speak to wedding cake designer, Jasmine Aboagye from Little Cake Garden. We talk about growing a business when the odds are stacked against you and how, even when it seems as though all was lost, she found a way to strive for success.   Starting a new adventure can be scary, but for Jasmine, it turned into a joyful blend of her past and present.   Jasmine Aboagye is a former psychology teacher turned wedding cake maestro, who has carved a niche for herself in the bustling lanes of East London. Amidst navigating the complexities of entrepreneurship, she encountered personal challenges, from organizing her own wedding to the emotional journey of starting a family.   With touching honesty, she showcased how kindness among industry peers has transformed into a more supportive and unified community after the pandemic and the benefits of fostering a generous spirit in what can often be a solitary line of work.   Her journey teaches us that blending personal passions with professional endeavors can create a business that not only survives but also enriches lives.   For Jasmine, every cake she bakes is a testament to her journey - a narrative of love, loss, and the unwavering belief in the beauty of new beginnings. On this episode, we talked about:   Psychology’s role in Jasmine’s approach to baking, creating cakes that resonate emotionally with clients. Overcoming personal challenges and adversities, such as launching a business while coping with the emotional strain of miscarriages. The concept of 'community over competition' within the wedding industry. Finding your own voice and staying true to yourself in the industry, rather than emulating others. Benefits of investing in good photography  and how it can lead to business growth. Learn more about Jasmine Aboagye and follow her on Instagram at https://www.instagram.com/littlecakegarden/ and...

This episode features wedding planner Tutu, the founder and lead planner of Prime Violet Events. In this episode we talk about building and growing a purpose lead business. Tutu shares her insights into her faith and why purpose is so key to running her business. It’s been enjoyable speaking with Tutu, the Founder and Lead Event Planner of Prime Violet Events that specializes in guiding couples to bring Purpose and Vision to their Big Day in a way that suits them in another enlightening episode of Wedding Business Podcast where she dives deep into the significance of purpose and authenticity in crafting personalized and culturally infused events. From Tutu’s Nigerian heritage to her personal journey of purpose-driven entrepreneurship, Tutu is committed to infuse every celebration with her Nigerian cultural heritage, instilling core values of respect, fun and creativity and aligning the business with her personal vision of purposeful and authentic event planning. Her expertise and passion are instrumental in crafting unique and memorable experiences that resonate deeply with clients’ desires and stories. Tutu’s journey is one that encapsulates resilience, vision and a deep commitment to her cultural heritage. It is a testament to the power of authenticity in business and the importance of aligning one’s work with a personal vision that transcends the ordinary, creating not just events, but cherished memories that last a lifetime. On this episode, we talked about: The impact of Tutu’s Nigerian heritage on her approach to event planning, infusing her business with respect, fun and creativity. Aligning one’s business with their personal vision and purpose and the role of purpose in creating meaningful client relationships. Journey of discovering one’s purpose in both life and business, the significance of aligning actions with core values and the mutual impact between business owners and their clients. Challenges and triumphs of running a purpose-led business, including the formation of a team sharing company’s vision and values. Concept of authenticity and individuality in business, overcoming the trap of comparison and the transformative power of embracing one’s uniqueness. Learn more about Tutu and follow her on TikTok at  https://www.tiktok.com/@primevioletevents and on Instagram at https://www.instagram.com/primevioletevents/  Visit her website at https://www.primevioletevents.com/  Learn more about Faye Cornhill & The Wedding Business Club at https://theweddingbusinessclub.com/ and connect with me on Instagram at https://www.instagram.com/fayecornhill/

In this episode I speak to club member, Esme Ford AKA The Honey Seeker to discuss the realities of slow growth in our industry. We break down the popular belief that growing a wedding business is a 'quick' or 'easy' win and discuss the reality around patience and consistency. It’s been a pleasure to have a chat with Esme Ford, a wedding and event florist and a flower preservation specialist from Bruton England in today’s episode of Wedding Business Podcast, where she shares her inspiring journey from theology to thriving in the British wedding industry through a commitment to sustainability and locally-sourced flowers. A theology graduate turned florist, Esme channels her passion for sustainability into her successful British wedding floristry business, using locally-sourced blooms and flower preservation to craft personalized, ethical arrangements that narrate each couple’s unique story. Her dedication to using British flowers not only reflects her environmental commitment but also serves as a tribute to her sister’s battle with illness, underscoring the significance of personal values in shaping a business model.  Esme’s journey is one that weaves together personal tribulations and a passion for sustainable floristry, blossoming into a successful, eco-conscious wedding business in the UK. On this episode, we talked about: How Esme shifted her career path from theology to creating a unique wedding and event floristry business deeply rooted in her personal values and experiences. Misconceptions around the cost of locally sourced flowers. Bespoke approach Esme takes to weave each couple’s story into her floral designs, offering personal touch to their special day. Insights on how Esme navigated the complexities of maintaining her business ethos in a competitive industry, including her strategies for converting inquiries into successful sales. The importance of setting boundaries to ensure a healthy work-life balance and how Esme manages client expectations with various budget considerations. Role of camaraderie and peer support in the wedding industry as well as the art of attracting a diverse clientele. Virtue of patience in business growth, staying true to one’s values and how to celebrate each small victory along the way. Learn more about Esme Ford and follow her on LinkedIn at linkedin.com/in/esme-ford-5254b9285 and connect with her on Instagram at https://www.instagram.com/thehoneyseekerfloraldesign/  Learn more about Faye Cornhill & The Wedding Business Club at https://theweddingbusinessclub.com/ and connect with me on Instagram at https://www.instagram.com/fayecornhill/

This episode features wedding stylist Lucy Nott from Oak and Opal weddings. We discuss how she started her business on a very low budget and share ideas for making moves in the industry with little or no money.   I'm thrilled to share airwaves with Lucy Nott from Oak Opal, in this episode of Wedding Business Podcast,as she shares her journey building a successful wedding planning and design business from the ground up!   Lucy's story begins with a leap from the structured world of fundraising to the unpredictable yet fulfilling realm of weddings. Talking about her early days of securing those first vital bookings, her foray into the industry during maternity leave, and the eventual all-in commitment to her business.   Wedding industry is not for the faint-hearted. Lucy discussed the emotional investment and the unique challenges, such as the slow sales cycle and the intense dedication required to go above and beyond for her clients.   With the value of a supportive community found in spaces like the Wedding Business Club and learning to generate income with limited resources, Lucy's journey mirrored the adaptability and determination needed in the wedding industry.   On this episode, we talked about: How Lucy leveraged her experience in fundraising to establish her wedding planning and design business. The adaptability, grit, and passion needed to succeed in the wedding business. Acknowledging failure as an integral part of the entrepreneurial journey. Strategies for starting a wedding business on a budget like building a simple website, DIY branding, and strategic marketing. How Lucy leveraged her experience in fundraising to establish her wedding planning and design business. Securing bookings through a website like Add to Event and reinvesting earnings back into the business. The importance of community support such as the Wedding Business Club   Learn more about Lucy Nott and Oak & Opal at https://oakandopal.co.uk/ and connect with her on Instagram at https://www.instagram.com/oakandopalweddings/   Learn more about Faye Cornhill & The Wedding Business Club at https://theweddingbusinessclub.com/ and connect with me on Instagram at https://www.instagram.com/fayecornhill/