Simple Tips to GROW Your Business from a Guy Whos Built 7 Businesses - Joshua Latimer
As a new or existing business owner, you think every client you come across is for you. Even if you notice that the client isn't right or the deal or offer is off. Despite seeing something wrong with the job, you still accept it because of fear of missing out.
Stop! Take a moment to reflect on this. How would you react if you were told that there is a better approach to choosing your customers and that there is an easier way to build your systems?
On today's episode, Joshua will explain why everyone isn't your customer. Listen as he discusses how to turn your neighbor marketing into an actual business using the five stages of business development. What is the best way to overcome objections, and how will you make losing customers become winning customers. These are some of the topics Joshua covered in this 1-hour episode. This is quite a lengthy episode, but I assure you it is worth your time.
You will be entertained by Joshua's witty stories and gain wisdom as he explains how to hit your target numbers for your business. This is my gift to you, and I hope you gain a lot from this.
Joshua Latimer hosts the Quick Talk Podcast - Grow Your Service Business. Currently, the show is in its seventh year. As the founder of AutomateGroseSell.com, he has helped small service business owners understand the power of simple systems. In July 2021, he founded KidWarPlan.com, intending to teach kids how to improve their knowledge, confidence, and maturity. Joshua has also spoken at numerous seminars and events as a guest speaker, sharing his knowledge of upscale business strategies with entrepreneurs.
“When you do postcards, It's not a quote. It's not a sales process. It's a phone call generator. That's what it is.”
- Joshua Lattimer
Why do you have to listen to today's episode.
1:33 -” He's so so humble. And I could see his face in the back. And here's a guy who built a business from a flat broke scratch with nothing. He was delivering pizzas. And he strapped a ladder to the top of like a 1990 Chevy Cavalier. Does anybody know Joshua's story? Raise your hand.”
Introduction to Joshua Latimer.
5:17 - ”So I want you to think about this. You see, a DJ Carol is generating millions of dollars in all this fancy stuff. That's the wine. The part that people miss is the crushing of the grapes because you weren't there when my car got repossessed. You weren't there when my wife and I went to buy groceries at the grocery store with my newborn baby Maverick, and her debit card got declined, right? You weren't there for that.”
Josh shares his experience starting his business from scratch. He mentioned that business is only sometimes win-win. He explains it metaphorically by saying that everyone sees the grapes, but no one sees the crush. As he tells his story, listen closely to how "Joshua Latimer" came to be.
9:03 - “What you have to understand is that a largely automated business like I built like DJ has built all's it is really is a set of systems stacked on top of each other in a set of relationships stacked on top of each other.”
A system underpins all businesses, according to Joshua. Systems are powerful. Understand how they work. It all boils down to 5 stages of business.
12:44 “What he did is he used systems really good better than I did buy a lot. His business was bigger than mine. And he grew up faster than mine. But the way we did, it's the same because there's already a path. So I want to briefly explain the five stages of business.”
Joshua discusses the five stages of business growth he created with Brandon Vaughn. Then, in a quick explanation, he explains how business development proceeds in five steps.
18:37 - “Here's a question I want to engage with you guys. What is the foundational cornerstone of any successful business on the planet? Say some answers. Just say stuff. Systems, customer service, say, Oh, wait, you've heard this story before, right? It's sales and marketing, right?”
Taking this as the number one priority when building your business system is essential. Similarly, Joshua explained that marketing is the process that will get you your customers.
18:37 - “To make the point you need to simplify, you need to learn to do less, not more, you need to focus in tunnel vision on the basic simple stuff that always works instead of trying to do 1600 super advanced tactics or whatever, right? And once your business is big, if you want to nerd out and do super advanced tactics, do it like, That's great.”
Hyper-targeting is a technique used in marketing and prospecting. Here's how you can turn your neighbor's marketing strategy into a successful business. Choosing the right customer is important because not all clients will fit your needs.
25:43 - “Okay. We're good. Okay. Do you want to personalize your marketing, whether it's a door hanger, a yard sign, or whatever you want to make it about them? That's my point. Okay. Very simple stuff. This is crammed with construction paper stuff. You make it about them.”
Marketing should be your phone call generator. As you create your signage, Joshua provides some dos and don'ts.
27:38 - “you have to be in front of people over and over and over and over and over and over and over like a broken record. That's a relentless nonstop thing.”
Whenever you are hyper-targeting your prospects, you should consider multi-touch marketing. However, Joshua believes neighbor marketing is the best method for prospecting due to similar demographics. Here's why.
30:29 - “So we're going to talk about how to turn this neighbor marketing strategy. This is one nugget into an actual system into a lever.”
As Joshua defined Principles, Strategy, and Tactics, he outlined the differences between them.
40:21 - “So you want to measure things like your average ticket, and then you're gonna measure your CAC. Who knows what a CAC is? Customer acquisition costs. It's the customer acquisition cost.”
Numbers are the key to everything. In Joshua's view, whatever measures are taken to improve the situation will be successful. A winning strategy is useless if it is not measured. The key is in the numbers. Markets are driven by needs alone.
44:57 - 58:26 - — Question and Answer Portion —
Key Takeaways
“In your marketing and your literature, in the way that you look, the way that you smell, the way that you dress, the way that you answer your phone, the inflection in your voice, the way that you do the work and you do the right thing, even though no one's looking the way that you have integrity, the way that after the job's done, he unfairly says you gotta fix something and you do it with a smile and then the way that you follow up with that customer for the next 10 years. That is how you make millions of dollars.” - Joshua Lattimer
“You don't do marketing to get validated that you're good enough and strong enough. You're trying to get the hyper-targeted person to engage with you and call you. That's it" - Joshua Lattimer
Connect with Joshua
Linkedin: Joshua Latimer | LinkedIn
Facebook: (1) The Growth Vault: For Home Service CEOs | Facebook
YouTube: MAP To A Million - YouTube
Podcast:The Growth Vault Podcast - Build A 7-Figure Home Service Business
Resources/People Mentioned:
The Growth Vault Podcast, hosted by Joshua Lattimer: The Growth Vault Podcast -
Build A 7-Figure Home Service Business
Send Jim: SendJim.com
Brandon Vaughn: Brandon Vaughn | LinkedIn
5 Stages of business growth by Joshua Lattimer: "5 Stages of Business" Which One Are You In? - YouTube
Geocodeo for a hassle-free geo coding: Hassle-free geocoding - Geocodio
Revenue Buddy: Revenue Buddy -Visual Goal Setting
The 7 Habits of Highly Effective People - The 7 Habits of Highly Effective People: Covey, Stephen R.: 9780671663988: Amazon.com: Books
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