The Power of Upselling

REPP 2024 Panel Speaker Scott Golmic, owner of The Real Estateographers joins Todd & Craig on this episode to talk a bit about his topic he presented at the REPP 2024 conference: Growing from 0 to 20K a Month in a new to him market. Scott talks about what not to worry about in starting and growing your business, traps he fell into and how to avoid them, and how to best audit and prioritize your time as an owner. Interested in the book mentioned in this episode? Check out: "How Teens Win" by Jon Acuff: https://a.co/d/7EX4oHV (Amazon nor Jon Acuff is a sponsor of this podcast). Want to connect with Scott? Catch him on Instagram at: @TheRealEstateographers and @ScottGolmic

Business continuity is a topic that we haven't covered before, and we have a feeling not a lot of people immediately think about. What happens to your business if disaster strikes, and you are not around? Or incapacitated somehow? How do you continue to serve your clients and communicate to them what may be happening? Todd and Craig welcome Assaf Lowenstein, owner of Builds n' Lenses Media to discuss this critically important topic! Questions for Assaf? Catch him on Youtube at:  @Buildsnlensesmedia  and on Instagram at: @Buildsnlensesmedia

Did you miss the 2024 PMRE Conference and/or the 2024 REPP Conference? Todd, along with Steve Musser and Jess Paxson of WOW Video Tours share with you a recap of both conferences they went to. These conferences are great opportunities to learn more about both the creative side and the business side of real estate media.   To learn more about conferences: PMRE Conference: https://www.pmreconference.com/ REPP Conference: https://repplaunch.com/repp2024   Are you interested in the Broker Deal Webinar being presented by Todd? Get signed up here: https://zoom.us/meeting/register/tJYvcOqhrzssEtLDN82xtz_p56W0smRhTCLC#/registration   To learn more about the CRM for Real Estate Media businesses called "Pixl CRM", check it out here: https://pixlcrm.com/ (not sponsored)   Chapter Timestamps: 0:00 Episode Open 01:52 Spiro Updates 03:31 Broker Deal Webinar Info 04:30 2024 PMRE & REPP Conference 46:39 Episode Wrap Up

Shoeless Craig Magrum starts with describing a first in his Real Estate Media Career. And then he and Todd dive into an important topic as you look to scale your business up: Developing leaders in your business. Why should you develop leaders? How do you develop leaders? And how do you let go of things you've done previously and put your trust in the people you've developed? Leadership Books & Resources mentioned in this episode (not sponsored or affiliate links!): The E-Myth: https://a.co/d/111Gdgd Leadership and Self-Deception, Fourth Edition: Getting out of the Box - https://a.co/d/aSd4mPT John Maxwell Leadership Resources: https://www.maxwellleadership.com/ Chapter Timestamps: 0:00 Episode Open 01:17 A First for Craig 06:30 Spiro Updates 09:27 Developing Leaders in your Business 40:05 Episode Wrap-up

This episode Todd and Craig dive into what it takes to be the Chief Financial Officer (CFO) of your company/business! We all LOVE number crunching, right? (Well, some do). What does it take for someone to understand and move into the role of a CFO? Why do you need to be a CFO? Is it hard? Listen in for some great insight on the critical need to understand your financials and stay on top of them. Chapter Timestamps 0:00 Episode Open 01:58 Spiro Updates 05:53 Industry Conferences 07:15 The Foundations of Scaling 57:55 Episode Wrap Up

In the beginning of starting a business, especially when you're younger, you'd trade all the time in the world for money. However, as you grow older, you'd trade all the money in the world for time. So what's the balance between time and money for you in scaling your business? Craig and Todd discuss some fundamental questions you need to ask yourself as you grow your real estate photography & videography business. Chapter Timestamps 0:00 Episode Open 01:58 Spiro Updates 05:53 Industry Conferences 07:15 The Foundations of Scaling 57:55 Episode Wrap Up

Attracting good people to your business, whether it’s team members (employees or contractors) or clients, is critically important to not just the success of your business, but how much you enjoy the work and business you have as well. In this second part of a 2 episode series, Todd & Craig talk about how to attract great clients to your Real Estate Media business, and how to retain them as long as possible as well • Don't miss Todd's Tech Talks every 1st and 3rd Thursday of the month in the Spiro Super Users Facebook Group at: https://www.facebook.com/groups/1642242329598239 • Would you like a Demo of the Spiro Software? Click the Pink Chat Bubble in your Spiro Admin Screen to schedule a Zoom Demo, or email us at: [email protected]. Demos are hosted by Nick Kellis every Wednesday at 4:30pm Eastern. • Looking for Tutorials on how to use the Spiro Software Platform? Be sure to visit: Spiro Software Tutorial Resources: https://support.spiro.media/en/ Chapter Timestamps 0:00 Episode Open 01:35 Spiro Updates 06:07 Real Estate Media Industry Conferences 07:52 Spiro Summit? 11:02 Attracting Good Clients 47:22 Episode Wrap-up

Attracting good people to your business, whether it’s team members (employees or contractors) or clients, is critically important to not just the success of your business, but how much you enjoy the work and business you have as well.  In this first part of a 2 episode series, Todd & Craig talk about how to attract great team members to your Real Estate Media business, and how to retain them as long as possible as well.  Be sure to listen next week for Part Two:  How to Attract Great Clients to Your Business! Did you miss Todd's "Workflows & Tasks" Tutorial Live Video? You can go back and watch it here!  Don't miss Todd's Tech Talks every 1st and 3rd Thursday of the month in the Spiro Super Users Facebook Group at: https://www.facebook.com/groups/1642242329598239 Would you like a Demo of the Spiro Software? Click the Pink Chat Bubble in your Spiro Admin Screen to schedule a Zoom Demo, or email us at: [email protected]. Demos are hosted by Nick Kellis every Wednesday at 4:30pm Eastern. Looking for Tutorials on how to use the Spiro Software Platform? Be sure to visit:  Spiro Software Tutorial Resources:  https://support.spiro.media/en/   Chapter Timestamps 0:00 Episode Open 01:38 What Does Your Business Need? 03:22 Todd Teaches Tasks & Workflows Info 04:46 Spiro Updates 05:54 How to Submit Feedback on Spiro 06:45 Todd’s Tech Talks Info 08:18 How to Access Spiro Software Tutorials 10:10 Spiro Demo Info 13:10 How to Attract Good Employees & Contractors 46:37 Episode Wrap-up

It's that time of year (in many parts of the world) where your volume of shoots can slow down. What do you do with that extra time? When your day isn't structured by being full with appointments, how do you keep your business moving forward? Todd and Craig discuss the importance of building consistency into your work day, and into your slower season. How can consistency in your actions and calendar propel your business forward, even when you don't have paid shoots? Conference Information: PMRE Conference: https://www.pmreconference.com/ REPP Conference: https://repplaunch.com/repp2024 Did you miss Todd's "Workflows & Tasks" Tutorial Live Video? You can go back and watch it here.  Don't miss Todd's Tech Talks every 1st and 3rd Thursday of the month in the Spiro Super Users Facebook Group at: https://www.facebook.com/groups/1642242329598239 Would you like a Demo of the Spiro Software? Click the Pink Chat Bubble in your Spiro Admin Screen to schedule a Zoom Demo, or email us at: [email protected]. Demos are hosted by Nick Kellis every Wednesday at 4:30pm Eastern. "The Pumpkin Plan" Book mentioned by Todd: https://a.co/d/dhmR8oR Chapter Timestamps: 00:00 Episode Open 02:44 Conference Info 05:28 Tasks & Workflows Special Training Info 07:19 Tech Talks with Todd Info 07:42 Value your Time 16:30 How Consistency Impacts Your Business 48:29 Episode Wrap-up

It's our 100th Episode of the Spiro Podcast! Thank you to all who watch and listen. It's truly our privilege and honor to be a small part of helping you build your real estate media company! In this Episode, Shannon Landers, Spiro VP of Product joins Todd & Craig to talk about the values and standards used in building a healthy, strong, leading real estate media business. Don't miss Todd's Tech Talks every 1st and 3rd Thursday of the month in the Spiro Super Users Facebook Group at: https://www.facebook.com/groups/1642242329598239 Would you like a Demo of the Spiro Software? Click the Pink Chat Bubble in your Spiro Admin Screen to schedule a Zoom Demo, or email us at: [email protected]. Demos are hosted by Nick Kellis every Wednesday at 4:30pm Eastern. REPP Conference:  https://repplaunch.com/repp2024 PMRE Conference: https://www.pmreconference.com/   Chapter Timestamps: 00:00 Episode Open 01:53 Spiro Updates 06:50 Tech Talks with Todd Information 07:06 Spiro Demo with Nick Information 07:12 Todd Teaches Workflows & Tasks 08:24 Real Estate Media Conferences 09:26 100th Episode – Values & Standards in Building Your Business 59:20 Episode Wrap-up/Close