424: Deep Specialization

Corey talks about his new book “Anyone, Not Everyone”. He also discusses the importance of knowing your target market, niching, analyzing the competition, and much more!

Mr. Lieberman is an experienced founder/entrepreneur, Chief Executive Officer and Chief Financial Officer available to provide strategic and financial consulting services as a trusted advisor to the Founder/CEO or Board of Directors. He started his career in M&A on Wall Street and then co-founded a small investment management consulting boutique. Out of that firm was born Xtiva Financial Systems, a SaaS fintech that Mr. Lieberman co-founded and ran for 18 years, achieving Inc. 500/5000 list multiple times. Mr. Lieberman raised several rounds of capital including a Series A from a Fortune 100 company.   William talks about building his consulting business, services offerings, getting referrals, the boom of demand for fractional executives, and much more!

Brian is the President & CEO of Holden Advisors, a consulting firm specializing in pricing, sales strategy and negotiation. Under Brian’s leadership, his clients and business units have earned an extra $2B in new business, doubled their market share, and reduced commercial expenses by 20%. Brian’s leadership experience began as a US Air Force pilot where he commanded 31 combat missions in Kosovo and transported the Presidential motorcade around the world. As a keynote speaker and Rutgers Business School professor, Brian is also a recognized expert in helping organizations lead and communicate with the five different generations in today’s workforce.   Brian talks about why pricing can get tricky, navigating different types of buyers, getting straight to the decision maker, and much more!

Alicia is the innovative founder of Performentor, revolutionizing HR with 20 years of experience and a behavior science-based approach tailored for small businesses. As a visionary, she excels in creating learning cultures, fostering a growth mindset, and guiding high-performing teams. An accomplished executive coach, Alicia applies her deep knowledge in psychology, marketing, and mass communication to empower business leaders.   Alicia talks about fractional HR, working with different types of buyers, building trust, generating leads, her upcoming book, and much more!

Chris Green has a very particular set of skills; skills he has acquired over a very long career. Skills that make him one of the leading voices in book marketing. If you have a book (or plan on writing one), and you want to use it as part of your business (grow an email list, acquire new customers, establish credibility and authority in your niche), then Chris is the person that you need to talk to.   Chris talks about self-publishing, marketing your book, his challenge structure, flipping domains, and much more!

George Bryant is a world-renowned digital marketing strategist with a specialization in customer journey, relationships, and mindset. He is known for using his Relationships Beat Algorithm™ model to teach entrepreneurs and business owners how to apply these skills to help their businesses scale profitably.   George talks about his journey that led him into the world of consulting, retaining clients, having no agenda or ulterior motives, and much more!

Ali Cudby is a dynamic force in transforming businesses through intentional customer experiences that drive growth. She is the CEO of Alignmint Growth Strategies, a customer retention consulting firm and author of Keep Your Customers, the #1 bestselling book on customer retention.   Ali talks about her strategies for customer retention, conducting client satisfaction reviews, and much more!

Derek and Mike talk about their latest book, “Listen to Sell”, changing the mindset of sales, different sales conversations, and much more! 

Pete Steege is the founder of B2B Clarity and the author of the book "On Purpose: The CEO's Guide to Marketing with Meaning". Pete has worked with dozens of technology businesses on three continents, from Fortune 100 enterprises to Silicon Valley startups. He has been quoted and featured in USA Today, Fortune, CIO, Computerworld and TechCrunch.   Pete talks about the importance of having meaning in your marketing, how it will compete with AI, niching, getting client information, and much more!

John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology.   John talks about what it means to be fractional, the benefits of having a fractional CMO in your business, managing multiple clients, and much more!