372: Focused Thinking in a Crowded Category with Guillermo Valenzuela, VP of Sales and Marketing at WiseConn

Listen: Spotify | Apple Podcasts Tune in for our end of year award, recap, and predictions show! Part 2: Biggest Change for 2025 Podcast Recap and Goals Nuss Farms Recap and Goals Boring Business of the Year 2024 Obsession 2025 Predictions Tim's Surprise Category — This episode is presented by Corteva Agriscience. Learn more HERE. — Links Join the Co-op - https://themodernacre.supercast.com Tegner Mill - https://www.tegnermill.com Polaris Energy Services - https://polarisenergyservices.com Subscribe to the Newsletter - https://themodernacre.substack.com

Tune in for our end of year award, recap, and predictions show! Part 1: Favorite Episode of the Year Business We'd Invest $10,000 In Ag Person of the Year Favorite Business Person Craziest Person We're Following Favorite Content — This episode is presented by Corteva Agriscience. Learn more HERE. — Links Join the Co-op - https://themodernacre.supercast.com Zac Ellis Episode - https://themodernacre.com/352 David Friedberg Episode - https://themodernacre.com/351 Ohalo - https://ohalo.com Polaris Energy Services - https://polarisenergyservices.com Travis Potter Episode - https://themodernacre.com/378 FlavCity / Bobby Parrish - https://www.flavcity.com Peter Levels - https://x.com/levelsio Bryson DeChambeau - https://www.youtube.com/@brysondechambeau Craig Fuller on MFM - https://www.mfmpod.com/he-got-fired-by-his-dad-so-he-built-a-60myr-empire/ The Psychology of Money - https://www.amazon.com/Psychology-Money-Timeless-lessons-happiness/dp/0857197681 Subscribe to the Newsletter - https://themodernacre.substack.com

Walt Duflock is a 5th generation California farmer (cattle, wine grapes, leafy greens), 30-year Silicon Valley startup veteran (eBay and 3 other acquisitions), and 7 years as an AgTech Innovation leader at SVG-THRIVE and Western Growers (where he’s focused on solutions for labor, water, and food safety) — This episode is presented by Corteva Agriscience. Learn more HERE. — Links Western Growers - https://www.wga.com Walt on Linkedin - https://www.linkedin.com/in/waltduflock/ CA Ag Labor Deck - https://www.linkedin.com/posts/waltduflock_agtech-ecosystem-california-has-a-large-activity-7271332885318512640-eP9S?utm_source=share&utm_medium=member_desktop Join the Co-op - https://themodernacre.supercast.com Subscribe to the Newsletter - https://themodernacre.substack.com

Mike Hemman is the SVP of Netafim North America. Mike joined Netafim in 2019 as the President of Netafim USA and was promoted to Senior Vice President of North America in 2024. He has been instrumental in driving strategic growth and expanding profit margins through innovative market strategies, customer segmentation, product lifecycle management, and improvements in supply chain and manufacturing efficiencies. With multiple decades of experience in the crop protection and seed industry, Mike has held key commercial leadership positions at DuPont, Corteva, and Pioneer Seed.  — This episode is presented by Corteva Agriscience. Learn more HERE. — Links Netafim - https://www.netafimusa.com Mike on Linkedin - https://www.linkedin.com/in/agexecutiveandchangeleader/ Join the Co-op - https://themodernacre.supercast.com Subscribe to the Newsletter - https://themodernacre.substack.com

Cody Agee is the Owner & CEO at Sierra Dairy Laboratory. After getting his degree in finance and a career in investment banking at J.P. Morgan, Cody decided to search for a business to buy. He ended up acquiring Sierra Dairy Laboratory and joins the podcast to tell the whole story. — This episode is presented by Corteva Agriscience. Learn more HERE. — Links Sierra Dairy Laboratory - https://www.sierradairylab.com Cody on Linkedin - https://www.linkedin.com/in/cody-agee-62451142/ Join the Co-op - https://themodernacre.supercast.com Subscribe to the Newsletter - https://themodernacre.substack.com

This month, Tim and Tyler talk with Ariel about her latest Topsoil edition - "How to do better napkin math - A framework for units and measures in agriculture." Ariel Patton is the creator of Topsoil, a newsletter bringing you monthly frameworks to help make sense of agriculture, at just the right depth. Ariel has focused her career on driving digital transformation of agriculture to help farmers manage their businesses more profitably and sustainably at Monsanto, Granular, Corteva, Mineral, and now, Innerplant. — This episode is presented by Corteva Agriscience. Learn more HERE. — Links Topsoil - https://topsoil.substack.com Ariel on Linkedin - https://www.linkedin.com/in/arielpatton/ Join the Co-op - https://themodernacre.supercast.com Subscribe to the Newsletter - https://themodernacre.substack.com

Travis Potter is the founder of Tractor Beverage, an innovative beverage company that offered the first and only Certified Organic, Non-GMO beverage solution for foodservice. Travis is now working on his next project - bringing Green Lightning to market. Green Lightning has developed on farm technology that produces liquid fertilizer from only air and water. — This episode is presented by Corteva Agriscience. Learn more HERE. — Links Green Lightning - https://www.greenlightning.ag Join the Co-op - https://themodernacre.supercast.com Modern Acre Newsletter - https://themodernacre.substack.com

Tracey Wiedmeyer is the Co-Founder and CEO of Gripp. From independent growers to national co-ops, Gripp is focused on providing the ultimate platform for connecting operations teams, keeping tabs on their equipment whereabouts, interactions, and bringing organization to their unique collection of operational knowledge & routines. — This episode is presented by Corteva Agriscience. Learn more HERE. — Links Gripp - https://www.gripp.ag Tracey on Linkedin - https://www.linkedin.com/in/wiedmeyer/ Polaris Energy Services - https://polarisenergyservices.com Join the Co-op - https://themodernacre.supercast.com Modern Acre Newsletter - https://themodernacre.substack.com

Big announcement! Tyler and Tim are joining Polaris Energy Services as CEO and Head of Corporate Development, respectively. They break down all of the details of the move and share more about how Polaris enables California farmers to get paid and save more money. — This episode is presented by Corteva Agriscience. Learn more HERE. — Links Polaris Energy Services - https://polarisenergyservices.com Hourly Flex Pricing Pilot - https://polarisenergyservices.com/hourly-flex-pricing Follow Polaris on Linkedin - https://www.linkedin.com/company/polaris-energy-services/ Join the Co-op - https://themodernacre.supercast.com Modern Acre Newsletter - https://themodernacre.substack.com

Stemilt Growers is a family-owned and operated tree fruit growing, packing, and shipping company based in Wenatchee, Washington. The company was founded in 1964 by the Mathison's, a multi-generational farming family who have grown fruit for more than a century. Today, Stemilt grows and markets fresh apples, pears, cherries, stone fruits and organic tree fruits. Stemilt is proud of its signature fruits and brands, including: Rave®, SweeTango® and Pinata® apples, Skylar Rae® cherries, A Half Mile Closer to the Moon® cherries, and Lil Snappers® kid-size fruits. — This episode is presented by Corteva Agriscience. Learn more HERE. — Links Stemilt - https://www.stemilt.com West on Linkedin - https://www.linkedin.com/in/west-mathison-38a0146/ Join the Co-op - https://themodernacre.supercast.com Modern Acre Newsletter - https://themodernacre.substack.com