The Marketing Pulse Podcast

In this episode titled ”Managing Campaigns”, we sit down with Kasongo Nyakaula, a communications and digital marketing professional, to unpack what it takes to plan and execute campaigns that drive real results.🎧 Available on:▶️ YouTube🎧 Spotify🎧 AfriPods🍏 Apple Podcasts🔍 In this conversation, we cover:   •   Understanding the difference between a campaign and regular content   •   Building a content strategy that works in the African context   •   Choosing the right platforms and messages for your audience   •   Real-life campaign lessons — the wins and the misses   •   How to measure success and improve future efforts✅ Whether you’re in marketing, communications, media, or social impact — this episode is packed with practical insights you can use.📌 Don’t forget to:👍 Like💬 Comment🔔 Subscribe…and share with someone who needs to hear this.

What does it mean to market when your product isn’t profit, but purpose?In this episode of the Marketing Pulse Podcast, we sit down with Faith Kaoma Kabeleka, a dynamic CEO and advocate for youth, health, and gender equity. With her deep experience leading one of Zambia’s most influential nonprofit organizations, she unpacks what marketing looks like in the nonprofit world — and why it’s more relevant than ever.🔍 Inside this episode:The one word Faith would use to describe today’s marketing landscapeTop 3 trends NGOs (and businesses!) can’t afford to ignoreReal-life examples of campaigns that got it rightKey challenges facing nonprofit marketersHow storytelling and community trust remain centralLessons from Faith’s own marketing journeyIf you’re trying to communicate purpose, build communities, and drive meaningful change — this conversation will equip and inspire you.🎧 Available on: YouTube, Spotify, Afripods and Apple Podcasts👉 Don’t forget to subscribe and drop a comment with your favorite insight!

In this episode of the Marketing Pulse Podcast, we dive into one of the most powerful tools in the modern marketer’s toolkit: Content Marketing.What exactly is content marketing? Why does it matter in today’s digital world? How do you create content that actually connects with your audience and converts?Whether you’re a small business owner, a marketing student, or a seasoned brand strategist, this conversation will help you understand how to:   •   Build trust through valuable content   •   Align your content with your customer’s journey   •   Choose the right formats for your audience   •   Avoid the common content mistakes   •   Market smarter, not harderWe break it all down, from strategy to storytelling with relatable examples and practical insights for anyone trying to stand out in a noisy digital world.Available on:✅ Spotify, AfriPods, Apple Podcasts, YouTubeDon’t forget to like, share, comment, and subscribe for more episodes that bring marketing home.Hit the notification bell so you never miss an update!

How do you market something people can’t touch, feel, or instantly benefit from—like insurance?In this episode of The Marketing Pulse Podcast, we speak with Kuda Ngoma, Deputy Director of Marketing at ZISC General Insurance, whose 24-year career spans telecoms, banking, manufacturing, and now insurance.We unpack:   •   The psychology behind marketing unsought products   •   Creative ways to build trust in skeptical markets   •   Why storytelling and education are critical tools   •   Lessons from real campaigns that worked (and some that didn’t)If you’re in the business of selling the invisible—this episode is for you.Listen now on:Spotify | Apple Podcasts | YouTubeDon’t forget to subscribe and share!

In this powerful episode of The Marketing Pulse Podcast, we dive deep into the art of service recovery — how brands can turn a customer’s negative experience into a lasting positive impression.We explore:   •   Why service recovery is critical for brand loyalty   •   Practical steps to handle complaints professionally   •   Real-life examples of brands that recovered brilliantly (and those that didn’t)   •   How marketing and customer service teams can work together to rebuild trustMistakes happen — but how you respond makes all the difference.Tune in, learn, and sharpen your customer service skills!Available on:Spotify | Apple Podcasts | YouTubeSubscribe for more marketing insights every Two weeks!

In this episode of The Marketing Pulse Podcast, we sit down with Brian J. Silungwe, a respected marketing and communications professional with over 17 years of experience. Currently serving as the Council Secretary of the Zambia Institute of Marketing and Executive Head – Marketing & Innovation at African Grey Insurance, Brian shares powerful insights on:The true meaning of customer experienceHow brands can deliver value beyond the productThe role of empathy, innovation, and consistency in serviceReal-life examples from his career in marketing, PR, and insuranceIf you're passionate about marketing, brand loyalty, and delivering unforgettable service—this one is for you.Listen now and subscribe!New episodes every fortnight.Available on:Spotify | Apple Podcasts | YouTube | AfriPods

Is Marketing in Zambia keeping up with 2025?The game is changing FAST! AI, digital trends, and shifting consumer behavior—where does Zambia stand? Are businesses adapting or falling behind?On the Marketing Pulse Podcast, we sit down with Musa Milapo, a marketing enthusiast, to uncover:The biggest marketing trends shaping 2025What’s working (and what’s NOT) in Zambia’s marketing landscapeThe future of digital, brand storytelling, and customer engagement#MarketingPulsePodcast #MarketingZambia #Trends2025

Season Finale! Wrapping Up Season 1 of Marketing Pulse Podcast 🎉Welcome to the final episode of Season 1 of the Marketing Pulse Podcast! It’s been an incredible journey, and we couldn’t have done it without you, our amazing listeners.In this episode, we take a look back at some of the most insightful and impactful moments from the season. From groundbreaking marketing strategies to expert interviews and actionable tips, we’ve covered it all. Join us as we highlight key takeaways, discuss the evolution of marketing trends, and share our plans for an even more exciting Season 2.🔔 Don’t forget to like, comment, and subscribe for updates on our upcoming season!Thank you for your support throughout Season 1. Stay tuned for more exciting content in Season 2!#MarketingPulsePodcast #MarketingStrategies #SeasonFinale #MarketingTrends #PodcastRecap

Welcome to our latest podcast episode! We’re thrilled to have Chavunga Lungu, the Director of Marketing at the Zambia Tourism Agency, join us for an enlightening discussion on tourism marketing.In this episode, Chavunga shares his expertise on:   •   Core principles of effective tourism marketing   •   Successful campaigns and what sets them apart   •   The role of digital marketing and social media   •   Importance of high-profile partnerships and collaborations   •   Future trends in the tourism industryWe also compare Zambia’s marketing strategies with notable campaigns like Rwanda’s “Visit Rwanda” partnership with Arsenal and South Africa’s collaboration with Trevor Noah.If you’re a marketing professional, tourism enthusiast, or curious about the industry, this episode is packed with valuable insights you won’t want to miss!

Welcome to a special episode of The Marketing Pulse Podcast! This week, we are thrilled to have Nandus du Plessis, consultant and strategic advisor at Crazy Ginger, sharing his expertise on effective marketing communication. With years of experience as a global marketing manager, Nandus delves into the nuances of crafting compelling messages, the importance of digital strategies, and how to tackle common communication challenges in today's dynamic market.Join us as Nandus discusses:Key elements of effective communication in marketingStrategies for tailoring messages to different audiencesBalancing creativity with strategic thinkingOvercoming challenges in communication campaignsThe role of digital tools and channels in modern marketingWhether you're an experienced marketer or just starting out, this episode is packed with actionable insights to help you elevate your marketing efforts. Don’t miss out on this opportunity to learn from one of the best in the industry!Connect with us on social media: Facebook - The Marketing Pulse, Instagram - @themarketing_pulse. For inquiries, email us at [email protected] you.