From New Zealand to Worldwide: Anna Henwood on Leading with Curiosity & Building Brands That Stick

"Marketing is the growth engine of every business…”

Welcome back to The Marketing Hustle, the podcast that brings you unfiltered stories from bold brand builders.

This week, your host Lottie chats with Anna Henwood, CEO of Stickybeak—a consumer insights tool changing the way brands test campaigns, packaging, and new launches.

Anna’s career has taken her from global tourism marketing at 100% Pure New Zealand to CMO of Les Mills International, and now to scaling her own B2B business. She shares her lessons on international marketing missteps (wait until you hear the Japan tattoo story), how curiosity beats credentials in modern marketing, and why the best marketers are a little bit obsessed.

Expect talk on turning marketing into a true growth engine, bridging the sales/marketing divide, and why “testing isn’t about being right—it’s about learning faster.”

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Now let’s get into it...

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If you'd like to try Stickybeak for yourself you can get real consumer insights in 48 hours or less and make smarter marketing decisions. Book a free 30-minute strategy call and get free Stickybeak credits at stickybeak.co/marketinghustle