How to use machine learning to analyze attribution windows with Esa Tiusanen
2021-07-14
0:00
14:27
In this podcast episode, we catch up with Esa Tiusanen from Columbia Road to learn more about marketing attribution.
Esa shares:
- How to use machine learning to improve your attribution models
- How to evaluate different attribution models
- How to analyze your models’ performance
Links mentioned on the show:
- Follow Esa on LinkedIn.
- Check out Columbia Road.
- Start your 14-day free trial of Supermetrics.
- Follow Supermetrics on Twitter.
- Follow Anna on Twitter.
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