The Responsible Marketing Agency’s Hannah Mirza on the UK Exiting Recession, Sustainable Ad Tech Partnerships, and Reddit’s New Content Policy

In this MadTech Podcast episode, Aimee Newell Tarín is joined by Mat Broughton and Alessandro De Zanche, independent monetisation consultant at ADZ Strategies, to get into the latest going on in ad tech. 

On today's MadTech Daily: Danish Media Threatens to Sue OpenAI; Oracle Exits Ad Business; Equativ and Sharethrough Merge to Form one of the Largest Ad Platforms and Marketplaces  

Euro 2024 is almost upon us. The tournament is set to be one of the most engaged with events in the sporting calendar - so how big is the opportunity in football for brands? To discuss this, we welcome James Lamon, EVP of content and operations at FootballCo. James brings his point of view on what makes football such a powerful vehicle for engagement, how brands can get maximise their involvement, and we discuss Footballco's diverse portfolio of publications.

On today's MadTech Daily: BeReal Acquired for €500m; Global Ad Spend to Rise 7.8% in 2024; Paramount and Skydance Merger Off the Table 

ExchangeWire's head of content John Still is joined by Raj Parekh, head of sales at  MediaCorp for a discussion on branded content. On this episode, Raj looks at: • How does branded content compare to traditional advertising? • The importance of trust and engagement, and the value of branded content to audiences • What makes effective branded content • How long-form content competes in a short-form world Tickets are still available for ATS Singapore - get yours now.

On today's MadTech Daily: Apple to Integrate ChatGPT; Google TV Launches Ad Network; Starbucks Embraces Storytelling with Studio Launch 

On today's MadTech Daily: Costco Building Ad Business; United Airlines Personalises Flight Ads; New York Passes Bill Limiting Addictive Social Media 

On today's MadTech Daily: Will Meta be Allowed to Train its AI Models on User Data?; UK Retailers Launch Biggest Ever Collective Action; California Protests Proposed AI Bill  

In this MadTech Podcast episode, John Still is joined by Lindsay Rowntree and Karen Eccles, CCO at The Telegraph. 

On today's MadTech Daily: Nvidia Overtakes Apple; US Regulators to Open AI Antitrust Inquiries of Big Tech; Amazon buys Indian video streaming service MX Player