MassiveMusic's Roscoe Williamson on Taylor Swift’s Return to TikTok, Microsoft’s Menu Ads, and Political Ads Potentially Arriving to UK CTV

2024-04-19

The MadTech Podcast

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29:23

On this episode of the MadTech Podcast, Mat Broughton is joined by Rachel Smith and Roscoe Williamson, Global Creative Strategy & Innovation Director at MassiveMusic and Songtradr.

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The Mars Agency’s Katrina Smart on Twitch’s Short-Form Video, Roblox’s Immersive Ads, and Social Media’s Soaring Ad Spend
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On this MadTech Podcast episode, Anne-Marie Sheedy is joined by Mat Broughton and Katrina Smart, Commerce Director Europe at The Mars Agency to discuss the latest news in the worlds of media and marketing.
MadTech Daily: ITV Takes Revenue Hit; TikTok to Label AI-Generated Content
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On today's Digest: ITV takes a revenue hit, TikTok launch labelling system for AI generated content and Amazon has announced plans for a three-story robo-factory in the UK. Tickets are still available for ATS Singapore, taking place on July 3rd at Marina Bay Sands Expo Centre - check out the details here.
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Sport Design Australia’s Ryan Ellul on Harnessing Sports for Marketing and Investing in Longterm Brand Alignment
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In this special episode of the MadTech podcast, ExchangeWire’s Head of Content John Still is joined by Ryan Ellul, co-founder and Sport, Marketing & Commercial Leader at Sport Design Australia.
MadTech Daily: TikTok Appeals US Ban; DotDash Does OpenAI Deal
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On today's Daily, Dot brings you news of TikTok's battle against the ban; DotDash Meredith's deal with OpenAI and broadcaster RTL posting 2.6% YoY revenue growth. Read more on ExchangeWire.com
MadTech Daily: Disney Plus and Hulu Post First Profit; OpenAI Releases Deepfake Detector
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On today’s Daily: Disney Plus and Hulu Post First Profit; OpenAI Releases Deepfake Detector; Microsoft Hit with Spanish Startups’ Complaint
MadTech Daily: Amazon Investing in Singapore, Wayve Receives Massive Investment
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On today's MadTech Daily, Dot guides you through the news of Amazon's investment in Singapore, Wayve's record-breaking funding and more cuts at Tesla. Catch all the latest on ExchangeWire.com.
MadTech Daily: iPhone Sales slump; Sony and Apollo to takeover Paramount?
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On today's MadTech Daily; iPhone sales take a downturn, Sony and Apollo gear up for Paramount takeover, and Conde Nast launch new video plans.
Behave's Lea Karam on EU vs Meta, X's CTV Ambitions and TikTok Lite
2024-05-03
34:02
On this week's MadTech Podcast, host John Still is joined by ExchangeWire's Lindsay Rowntree and special guest Lea Karam, Consulting Director, Behave, part of Total Media Group Listen in as they discuss a new investigation into Meta's data collection, X's venture into CTV, and TikTok pulling a rewards feature from their Lite app in the EU. Get all your latest adtech news, views and insights on ExchangeWire.com
The MadTech Daily: Roblox adds ads; TikTok Gets Taylor Swift Back
2024-05-03
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On today's MadTech Daily: Roblox adds new ad formats, UMG and TikTok strike a new licensing deal which sees Taylor Swift and Billie Eilish return to the platform, and WARC report that social media is now the largest global channel by adspend.
MadTech Daily: Twitch Launches Short-Form Video Feed; OpenAI and Microsoft Sued by Eight US Newspapers
2024-05-02
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On today’s MadTech Daily: Twitch Launches Short-Form Video Feed; OpenAI and Microsoft Sued by Eight US Newspapers; WeTransfer to Allow Direct Sales . Check out all the latest news and views on ExchangeWire.com

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MassiveMusic's Roscoe Williamson on Taylor Swift’s Return to TikTok, Microsoft’s Menu Ads, and Political Ads Potentially Arriving to UK CTV

The MadTech Podcast

Fler avsnitt från "The MadTech Podcast"

The Mars Agency’s Katrina Smart on Twitch’s Short-Form Video, Roblox’s Immersive Ads, and Social Media’s Soaring Ad Spend

MadTech Daily: ITV Takes Revenue Hit; TikTok to Label AI-Generated Content

Sport Design Australia’s Ryan Ellul on Harnessing Sports for Marketing and Investing in Longterm Brand Alignment

MadTech Daily: TikTok Appeals US Ban; DotDash Does OpenAI Deal

MadTech Daily: Disney Plus and Hulu Post First Profit; OpenAI Releases Deepfake Detector

MadTech Daily: Amazon Investing in Singapore, Wayve Receives Massive Investment

MadTech Daily: iPhone Sales slump; Sony and Apollo to takeover Paramount?

Behave's Lea Karam on EU vs Meta, X's CTV Ambitions and TikTok Lite

The MadTech Daily: Roblox adds ads; TikTok Gets Taylor Swift Back

MadTech Daily: Twitch Launches Short-Form Video Feed; OpenAI and Microsoft Sued by Eight US Newspapers